Natalia Weimann Email & Phone Number

Peru

Lima, Peru

Peru

Lima Province, Peru

As Human Centered Design Expert and Project Manager I was part of the Design and Transformation Lab within BREIN, Breca's innovation hub that served companies across Breca's industries such as MINSUR (one of the Peru's biggest mining companies), TASA (one of the world's leading fishing companies), Rímac (one of the Peru's most important insurance companies), Clínica Internacional (healthcare network of clinics and hospitals), Qroma (painting industry), Urbanova (real estate and hospitality), Melón (cement company based in Chile) and AESA (mining technology and resources supply). In 2022 we were awarded by Fast Company as one of the Best Places to Work for Innovators, reaching the NPS of over 85% among our clients year by year and surpassing our 2017-2022 impact goals by 2021.Additionally, support as design thinking coach in the in-house innovation Academy which purpose is to transform the organization's mindset and prepare it for future challenges.

Poznań, Wielkopolskie, Poland

During the pandemic crisis, I've created a new fashion brand designed for women who looked for casual clothes with an elegant touch. The idea was to respond to the women's need of feeling beautiful and well-dressed while at the same time they wanted to stay comfortable working from home. In the end, a new fashion concept was born - fashionable well-being, clothes that make you look and feel good (both physically and emotionally).This brand concept is based on a deep customer understanding, taking into account future fashion and lifestyle trends as well as sustainability and women's physical and emotional well-being. Part of the company's revenues is designated to support environmental initiatives in Polish lowlands.

Lima, Peru

Building up on the insights from previous user and market research, I co-founded a new venture within the Breca Corporation with the objective of creating a new low cost and high quality healthcare service for Peruvian middle-class families, starting with pediatric care. During our first MVP year on the market we reached 3K+ users, 4.5K+ transactions and the NPS of 97%.

Lima

I entered Labentana, the innovation lab of Interbank, one of the most important Peruvian financial companies, when the area was recently in its very beginnings. As design research lead, I contributed to shaping its identity and value proposition. My responsibility was above all to design and lead the human-centered design research based on design thinking methodology, using co-creation techniques for idea generation and prototyping the most promising solutions in order to test them with real users, iterate and define the final product or service design. Some projects worth mentioning: Business Banking Experience Design (in collaboration with IDEO), Business Opportunities Development - Savings and Spending accounts, Digital Payments Platform - TUNKI. Apart from that, I was in charge of designing and leading workshops on innovation methodologies, such as Design Thinking 101 or Design in Action. One of the most successful ones was the Design in Action training that I organized and led in February 2017 in Punta Cana (Dominican Republic), attended by almost 100 sales representatives awarded as best employees of 2016.

Lima Province, Peru

As design thinking professor, I was responsible for:- Course content design according to the school's and students requirements.- Teaching Design Thinking methodology in practice, to a group of 15 professionals with different professional backgrounds.- Helping students to gain the creative confidence through hands-on experiences.- Leading and supporting students during their own design challenges.

Lima, Peru

Being an active member of the Interaction Design Foundation, I assumed the role of global design ambassador and country manager and was held accountable for:- Creating content about great design, UCD and UX in the local and global communities in order to inspire and motivate designers around the world.- Leading local community and coordinating local meetings, managing relationships with industry representatives and generating sense of mutual support and belonging.- Encouraging Foundation's members to keep sharing the IDF content in an open, serious and responsible way.

Lima, Peru

I joined Newcircus Interactive Agency, a boutique design studio in Lima, with the task of teaching the team innovation methodologies in order to improve their work organization as well as add value to their business offer. Internally, I was in charge of the team members training, as well as business model and communication strategy development, consulting on the brand identity design (research and concept development), social media and digital marketing strategy design and supervision of the team’s performance according to the organization's mission, vision and objectives.As for the clients, my responsibility was the identification of potential customers as well as interviews with them in order to understand their needs and requirements; design of business offers for customers, proposals presentation scope and price negotiation. Once the project was approved, I used to develop the project strategy according to the customer's requirements and manage customer relationships from the first meeting. As project manager, I was also the leader of the interdisciplinary project team, responsible for project resources management as well troubleshooting.

Lima, Peru

I worked as expert consultant with Amable, a digital experience design consultancy that entered the Peruvian market as one of the pioneers in the industry. My role was to contribute to the company's value proposition with my knowledge of user-centered design, UX research and design, as well as agile methodologies.

Barcelona

Holding the position of online marketing and community manager, I was responsible for boosting online traffic and creating brand awareness through activities that included online marketing, PR, collaboration with teams of UX/interaction designers and front-end developers; leading brainstorming sessions to help them understand business and technical constraints; cross-area advisory on issues regarding social media and online marketing; working closely with IT team in order to design and implement new website features; supervising the website design with a focus on its UX and usability.

Poznan, Greater Poland District, Poland

Cogision was one of the first independent innovation labs in Poland and I joined it in its early stage as design researcher in order to contribute to its human-centered design area development. Internally, I was in charge of developing relationships with international partners (such as Redesignme Eindhoven, Designaffairs Munich); market trends analysis; publishing research outcomes in form of trend books and creation of compelling infographics; defining and implementing company's website creative strategy; and finally, defending and promoting the UX vision and philosophy within the company.On the other hand, I worked with clients from different industries, all of them pioneers in the market as far as innovation and UX design were concerned. My role was to understand the customers' needs and then convert them into project requirements; design and lead the user research in search of actionable insights; define new product or service design principles based on user insights and evaluate prototypes to determine whether they met or not both user and business requirements.

Poznan, Greater Poland District, Poland

As university's event manager, I was responsible for:- Customer relationships management and customer service.- NPS and customer feedback analysis.- Research and resource evaluation to help staff make decisions about event viability.- Ideas to improve the event planning and implementation.

Poznan, Greater Poland District, Poland

In the role of university's PR specialist, I was held accountable for:- Generating content on market trends to gain media attention through story ideas and editorial pieces.- Developing and nurturing strong relationships with regional reporters.- Coordination with internal departments in order to understand and offer solutions to their marketing needs.

Poznan, Greater Poland District, Poland

Being event manager and PR specialist in the BOOKAREST library, my tasks ans responsibilities included:- Event organization and troubleshooting to ensure event's success.- Agreements negotiation with providers to ensure the highest quality of service at the lowest cost possible. - Post-event analysis, budget recaps and participant feedback.- Public relations strategy design and implementation to build brand awareness.

Gdansk, Pomeranian District, Poland

As museum curator's assistant, my responsibilities included:- Creation of the museum's new digital database.- Planning cultural events around current exhibitions.- Daily inspections of the exhibits for early detection of damage or theft.

Master Of Arts, Ethnology And Cultural Anthropology, A

Activities and Societies: Leading workshops and conferences (experience gained in Poland and abroad, e.g. Munich, Jyväskylä, Amsterdam.

Postgraduate Studies, Design Management, A

Post-graduate Studies: - Innovation management and Business strategy design. - Trend watching and Branding. - New product and service.

Erasmus, Area, Ethnic, Cultural, Gender, And Group Studies

Erasmus Lifelong Learning Program: - European Culture & Intercultural Communication. - Ethnic, Cultural, Gender, and Group Studies.

Summer School For Human Sciences, Intercultural Communication, Organizational Learning

Social Networks and Creating Communities of Learners in innovative organizations