Natalia Castaneda Email & Phone Number

Mexico City, Mexico

Mexico City, Mexico

Leveraged 15 years of experience in the airline and tourism industry to establish and lead a company focused on facilitating medical tourism for patients from the United States and the Americas to Mexico City, Bogota, and Cali (Colombia). Applied expertise in strategic planning, customer service, and operations management to specialize in coordinating comprehensive services primarily for cosmetic procedures, fertility treatments, dental makeovers, dermatological treatments, and bariatric… Show more Leveraged 15 years of experience in the airline and tourism industry to establish and lead a company focused on facilitating medical tourism for patients from the United States and the Americas to Mexico City, Bogota, and Cali (Colombia). Applied expertise in strategic planning, customer service, and operations management to specialize in coordinating comprehensive services primarily for cosmetic procedures, fertility treatments, dental makeovers, dermatological treatments, and bariatric surgeries, among others. Show less

Mexico City, Mexico

Responsible for leading the strategy and growth of Uber Direct in Mexico, the last mile delivery & white label solution for companies selling through their own channels, leveraging Uber’s footprint and supply to offer a reliable and efficient service in different sectors, such as: restaurants, retail, groceries, convenience, pharma, among others.

Mexico City Area, Mexico

Responsible for 50% of the corporate revenue worldwide, leading the strategy for Aeromexico′s top global corporate accounts and TMCs, providing coherent terms for pricing, product specifications, deep knowledge and analysis of their business and needs.

Mexico City, Mexico

Santiago, Chile

Responsible for the commercial operation of the airline in Chile. Implemented different strategies to increase network profitability, market share and development of the corporate and leisure segment

Colombia

Responsible for the strategy of the leisure segment at national and international level in Colombia.• Opened new national and international routes to Aruba, San Andres and Cancun, achieving 20% growth in 2013-2015 • Delivered 119% growth with tour operators and 32% with the OTAs in 2014. • Developed leisure packages with LANTOURS (now LATAM Travel) to drive awareness and demand for new destinations in Colombia and the Caribbean. • Signed marketing agreements with PromPeru… Show more Responsible for the strategy of the leisure segment at national and international level in Colombia.• Opened new national and international routes to Aruba, San Andres and Cancun, achieving 20% growth in 2013-2015 • Delivered 119% growth with tour operators and 32% with the OTAs in 2014. • Developed leisure packages with LANTOURS (now LATAM Travel) to drive awareness and demand for new destinations in Colombia and the Caribbean. • Signed marketing agreements with PromPeru, ProChile, CPTM (Mexico), Aruba Tourism Authority and Embratur (Brazil) to promote their countries in Colombia, achieving 30% passengers increase to South America and the Caribbean in 2014.• Designated official spokesperson of the company to attended events and grant interviews with the media. Show less

Santiago, Chile

Responsible for a portfolio of Global Client Group (GCG) accounts from multiple sectors: mining, financial, airlines, IT, services, among others.• 30% growth in 2011 and 20% in 2012• Identified new customer needs in B2B: Payment of utility billings, web hosting services and local taxes • Customer Service Award for Outstanding Service - 2012

Santiago, Chile

PROCOLOMBIA (former Proexport) is the institution in charge of promoting Colombian non-traditional exports, international tourism and foreign investment. The main office is located in Bogota and has a network of more than 25 offices abroad.Responsible for positioning Colombia as a preferred tourist destination in Chile and Argentina. Managed the relationship with media partners, travel agencies and airlines.• Negotiated and executed the Marketing Plan for the successful campaign… Show more PROCOLOMBIA (former Proexport) is the institution in charge of promoting Colombian non-traditional exports, international tourism and foreign investment. The main office is located in Bogota and has a network of more than 25 offices abroad.Responsible for positioning Colombia as a preferred tourist destination in Chile and Argentina. Managed the relationship with media partners, travel agencies and airlines.• Negotiated and executed the Marketing Plan for the successful campaign “Colombia, the only risk is wanting to stay” in Chile and Argentina with a US$ 1M budget.• Achieved the highest level of passenger increase in Colombia in 2009, Chile with 21.7% and Argentina with 20.2%.• Responsible for training more than 1,000 tour operators and travel agents about Colombia's main tourism destinations.• Excellence award – 3rd & 4th Quarter 2009 Show less

Bogota, Colombia

Responsible for promoting foreign investment in Colombia • Provided strategic and competitive information about Colombia´s investment conditions to companies interested to expand their businesses in the country. • Supported the investment process of US$ 200M from multinational companies established in Colombia • Excellence award – 3rd Quarter 2007

Mba, Business Administration And Management, General

Activities and Societies: Member of Beta Gamma Sigma (BGS): International honorary society recognizing business excellence Dual Degree.

Management Development Program, Business Administration And Management, General

Bachelor Of Arts (B.A.), Economics

Economics

Activities and Societies: Erasmus student Exchange program - 1 semester