Hi, I'm Natália! I am an Amazonian, communicator, curious and passionate about everything that involves creativity. So I have tried and experimented with many different fields of communication. I worked as a reporter, photographer, event organizer, social media, blogger and researcher. I have dedicated myself to studying Influencer marketing for 5 years. I always try to add the diversity of Brazil to my research, trying to decentralize the narratives of the Rio-São Paulo axis. Furthermore, I believe in joint construction, in the power of strategy, and I want to make communication a less exclusive and more human place. In the ​​influencer marketing field, I have worked in an agency, consultancy, been a client, teacher and mentor for brands and influencers. I worked with brands such as Samsung, iFood, Magazine Luiza, Itaú, Next, Netflix, Avon. I was responsible for creating and structuring the area of ​​influence of the Sallve skincare brand. At Youpix, I worked consulting for brands and content creators and also as a teacher in the Influencer Marketing Program (IMP). In March 2022, I decided to start working as a freelancer to become increasingly involved in the new work formats that influencer marketing has been developing. In partnership with Diálogos Brasil, I guided several third sector organizations to understand how work with influencers could be developed, including WWF, Engajamundo, Midia Ninja, among others. I contributed to the influencer strategy with the Amazônia de Pé project and guided the content creators of the Criadores pelo Clima project, both developed by the NGO Nossas. Furthermore, together with Purpose, I worked on managing and creating the influencer content strategy for the Climate Laboratory during the electoral period and also on the campaigns: No to oil in Foz do Amazonas and publicity for the G20.