With a foundation in Full-Stack Digital Marketing from RevoU, my journey has led me to excel as a Senior Digital Marketing Strategist at the same dynamic ed-tech company. Here, we've seen tangible success, such as improving net margins by 10% and boosting monthly recurring revenue by 28%, all within a single quarter.Our team's collaborative spirit, under my leadership, has secured a 100% client retention rate and expanded services for existing partners. My role taps into a rich skillset that spans business strategy, social media marketing, and data analysis—skills that are essential in navigating today's digital landscapes and fostering sustained business growth.
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Senior Digital Marketing StrategistRevou Oct 2023 - Jul 2024Jakarta, IndonesiaAchieve some improvement by developing GTM of RevoU Marketing Agency which resulting to:- Improve the net margin by 10% on Q4 2023 vs Q3 2023- Increase the MRR towards Q1 2024 by 28% compared to the start of Q4 2023- Acquiring 6 new clients with 9 channels on Q4 2023- Manage 100% retention rate of 5 clients with 25 channels throughout Q4 2023 - Q1 2024- Upsell services for 2 clients with 3 channels throughout Q1 2024Responsibilities:1. Leading and collaborate… Show more Achieve some improvement by developing GTM of RevoU Marketing Agency which resulting to:- Improve the net margin by 10% on Q4 2023 vs Q3 2023- Increase the MRR towards Q1 2024 by 28% compared to the start of Q4 2023- Acquiring 6 new clients with 9 channels on Q4 2023- Manage 100% retention rate of 5 clients with 25 channels throughout Q4 2023 - Q1 2024- Upsell services for 2 clients with 3 channels throughout Q1 2024Responsibilities:1. Leading and collaborate with 6 team members to come up with fresh ideas for innovative growth strategies.2. Delegating responsibilities to the team and supervising business operations.3. Assist the Business Development teams for technical inquiries to support Client Acquisition.4. Stay up to date with emerging digital platforms and industry trends.5. Establishing and achieving business and profit objectives. Show less -
Digital Marketing StrategistRevou Sep 2022 - Oct 2023Jakarta, IndonesiaAchievements:- Improving CPR on Zurich by 32% on Q2 2023 vs Q1 2023- Improving CPR on Master Aki by 25% on H2 2023 vs H1 2023- Exceed the Reach objective by 82% and the Conversion objective by 46,8% on Q3 2022- Successfully released one new initiative to enhancing learning experience of students in RevoU Labs by creating the framework, syllabus and deck materials of Matriculation Weeks. The 2 weeks program are resulting on 4.7/5.0 satisfaction rate.Responsible for… Show more Achievements:- Improving CPR on Zurich by 32% on Q2 2023 vs Q1 2023- Improving CPR on Master Aki by 25% on H2 2023 vs H1 2023- Exceed the Reach objective by 82% and the Conversion objective by 46,8% on Q3 2022- Successfully released one new initiative to enhancing learning experience of students in RevoU Labs by creating the framework, syllabus and deck materials of Matriculation Weeks. The 2 weeks program are resulting on 4.7/5.0 satisfaction rate.Responsible for several clients, 5 Account Coordinators, and >50 students with various client industries which consist of Zurich, Master Aki, Paris Baguette, Kowara Eatery Group, Parison, Larusso & Eat Sagala with responsibilities to:- Managing client performanceDevelop performance marketing strategies for RevoU Labs clients by reviewing the client business/industry, competitor analysis, campaign structure, creative approach, budgeting, and the timeline of the campaign.- Performance reportingProvide weekly newsletter and monthly report which consists of the campaign performance data, performs the insights & recommendations. - Account ExecutiveBecome the point of contact of day to day communications, manage the client's expectations based on Service Level of Agreement (SLA), and present the reports directly to clients- Labs projects supportProactively gather insights and feedback from both students and clients to continuously improve the RevoU learning experience and the RevoU Labs services to clients.- Other ad-hoc initiatives:Participating in projects or initiatives to improve operations efficiency or make Labs as a better place to grow Show less -
Digital Marketing Account CoordinatorRevou Apr 2022 - Sep 2022Jakarta, IndonesiaAchievements:- Responsible for >50 students with satisfaction rate 4.8/5.0- Created workflow and highly detailed report standard for all of the clients- Positive campaign performances for Desty App: CPR decrease by 42% throughout April - August 2022 supported by Conversion Rate increase by 81% and CTR increase 20% which achieved by some efforts to increase the audience relevancy to our Ads approaches.Handle and supervise the Digital Marketing Associates for several… Show more Achievements:- Responsible for >50 students with satisfaction rate 4.8/5.0- Created workflow and highly detailed report standard for all of the clients- Positive campaign performances for Desty App: CPR decrease by 42% throughout April - August 2022 supported by Conversion Rate increase by 81% and CTR increase 20% which achieved by some efforts to increase the audience relevancy to our Ads approaches.Handle and supervise the Digital Marketing Associates for several clients which consist of Desty Indonesia, Klinik Pintar, Next Dreams & Granolab Muesli with responsibilites to:- Help the students in creating and developing digital marketing strategies for clients- Manage the timeline and deadline of the projects- Guide the students to prepare the optimization plan by reviewing the current campaign performance- Review the student’s deck for client’s reporting meeting- Observe the performance of the students in client’s reporting meeting- Ensure the students prepare their idea of optimization in internal meeting with Project Manager- Ensure the student execute their task or optimization plan properly- Helping Project Manager to assess student’s skills and performance Show less -
Team Lead On Corporate Training For TelkomselRevou Dec 2021 - Apr 2022Jakarta, IndonesiaI am leading 25 students from Telkomsel. They expected to grant knowledge about Digital Marketing end-to-end, especially in B2B cases, and hopefully can implement the experience here in their main job.Achievements:- Achieving a 4.9/5.0 rating for mentoring sessions- Conducting 80 hours+ of mentoring sessions- Successfully supervise 8 campaigns on Facebook and Google Search ads with satisfying results:B2C GroupGroup 1- Ran 5 days campaign on each platform-… Show more I am leading 25 students from Telkomsel. They expected to grant knowledge about Digital Marketing end-to-end, especially in B2B cases, and hopefully can implement the experience here in their main job.Achievements:- Achieving a 4.9/5.0 rating for mentoring sessions- Conducting 80 hours+ of mentoring sessions- Successfully supervise 8 campaigns on Facebook and Google Search ads with satisfying results:B2C GroupGroup 1- Ran 5 days campaign on each platform- Generated 86 leads with a 15% conversion rate from landing page visitorsB2B GroupGroup 1- Ran 5 days campaign on each platform- Generated 21 leads with a 5% conversion rate from landing page visitorsGroup 2- Ran 5 days campaign on each platform- Generated 9 leads with a 3% conversion rate from landing page visitorsGroup 3- Ran 5 days campaign on each platform- Generated 6 leads with a 3% conversion rate from landing page visitors Show less -
Team Lead (Teaching Assistant)Revou Aug 2021 - Dec 2021Achievement:- Best TL's of Batch 7 RevoU FSDM Program- Achieved 4,99/5.00 or 99,8% satisfaction score for 13 out of 13 weeks- Supervise students paid ad campaigns on Facebook Ads and Google Search AdsGroup A: - Ran 5 days campaign on each platform- Generated 80 leads with a 14% conversion rateGroup B- Ran 5 days campaign on each platform- Generated 41 leads with a 9.3% conversion rate- Solved 1 restriction problem on FacebookAssisting 15… Show more Achievement:- Best TL's of Batch 7 RevoU FSDM Program- Achieved 4,99/5.00 or 99,8% satisfaction score for 13 out of 13 weeks- Supervise students paid ad campaigns on Facebook Ads and Google Search AdsGroup A: - Ran 5 days campaign on each platform- Generated 80 leads with a 14% conversion rateGroup B- Ran 5 days campaign on each platform- Generated 41 leads with a 9.3% conversion rate- Solved 1 restriction problem on FacebookAssisting 15 students with the responsibility to:1. Lead- Conduct Team Lead learning sessions- Encourage peer-to-peer learning within the study group2. Supervise- Oversee students weekly performance- Oversee the team's interaction and participation- Supervise group project activities3. Support- Make sure to confirm students daily attendance- Give feedback on students assignments- Conduct 1:1 coaching Show less -
Social Media Specialist - ProjectM88 Sep 2021 - Dec 2021IndonesiaAchievements:- Increased the daily post frequency by 59%- Boost feed content interactions by 134%- Optimized feed engagement rate at 8,75%- Generated 15% of conversion rate from bio clicksResponsibilities:- As part of the RevoU Labs Program, I am responsible to generate users by signing up to the M Goal website through social media- Research, production, publish, and performance report of the content on Instagram @mgoalindo -
Project ManagerPt Tiga Kreasi Solution Dec 2019 - Dec 2020IndonesiaAchievements:- Completed 7 projects throughout 2020- Achieved to double the sales target for 2020Responsible to:- Find available government tender in the LPSE platform- Made contact with partner distributors to create a draft budget for the tender- Created the requirement document for the tender application- Prepared, Executed, and Documented the tender that has been won- Maintain coordination with internal division of government institutions- Collaborate… Show more Achievements:- Completed 7 projects throughout 2020- Achieved to double the sales target for 2020Responsible to:- Find available government tender in the LPSE platform- Made contact with partner distributors to create a draft budget for the tender- Created the requirement document for the tender application- Prepared, Executed, and Documented the tender that has been won- Maintain coordination with internal division of government institutions- Collaborate with third-party vendors to complete the project- Provide technical advice to potential/existing clients for the upcoming projectList of Projects:- Badan Pembinaan Ideologi Pancasila (BPIP) : Pengadaan Perangkat Pendukung Server dan Setting Instalasi Jaringan- Badan Pembinaan Ideologi Pancasila (BPIP) : Pengadaan Alat Jaringan TIK (Penunjukan Langsung)- IAIN Sultan Amai Gorontalo : Pengadaan Komputer Laboratorium- Pemerintah Daerah Kabupaten Pesawaran : Pengadaan Jaringan dan Komputer SIK Dinas Kesehatan Kabupaten Pesawaran- Badan Pengusahaan Batam (Bandara Hang Nadim) : Pengadaan Redundant Jaringan- Balai Besar Pendidikan Penyegaran dan Peningkatan Ilmu Pelayaran (BP3IP) : Paket Pekerjaan Pengadaan Jaringan E Learning Pada BP3IP Tahun Anggaran 2020- Badan Pendapatan Daerah Kota Bogor : Belanja ATK Rumah Tangga Show less -
Network Operations Center StaffCentra Global Investama, Pt Jun 2018 - Oct 2019Greater Jakarta Area, IndonesiaResponsible to:- Ensure 99.5% of SLA to all of Cergis clients- Act as customer service with accepting calls and messages (Whatsapp and Email) to provide assistance to the clients- Monitored the core network of Cergis using MRTG tools (Zabbix and Cacti) to maintain the availability of the entire network- Create and resolved the issue from clients with website-based ticketing platform to track its progress- Coordinated with related parties to resolve an issue (Media Engineer… Show more Responsible to:- Ensure 99.5% of SLA to all of Cergis clients- Act as customer service with accepting calls and messages (Whatsapp and Email) to provide assistance to the clients- Monitored the core network of Cergis using MRTG tools (Zabbix and Cacti) to maintain the availability of the entire network- Create and resolved the issue from clients with website-based ticketing platform to track its progress- Coordinated with related parties to resolve an issue (Media Engineer, Network Engineer, VoIP, Sysadmin, Finance, and Marketing)- Made a daily report to handover tasks to the next shift and gave the report to superior, stakeholders and direct to the owner via group chatList of major clients:- Lazada Indonesia- Shopee- Bukalapak- Concentrix- Bellezza Shopping Arcade- L'Avenue Show less -
Media EngineerCentra Global Investama, Pt Jun 2016 - Jun 2018Greater Jakarta Area, IndonesiaResponsible to- Maintain the physical of network/network media transmission in Cergis Network (Wireless, Fiber Optic, and UTP)- Installation of triple-play service (Internet, Telephone, and IPTV) in clients unit- Accepted work order from NOC to make a visit to the client for maintenance/installation purpose- Configured clients router wifi/access point (TP-Link, D-Link, Linksys, Asus, etc)- Setting Mikrotik router for clients with firewall and bandwidth management services
Frequently Asked Questions about Naufal Febra Mulia
What is Naufal Febra Mulia's role at the current company?
Naufal Febra Mulia's current role is Digital Marketing Strategist | Managed & Exceed the Expectations.
What schools did Naufal Febra Mulia attend?
Naufal Febra Mulia attended Revou, Smkn 22 Jakarta.
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