As a dynamic professional in the Retail fashion & sportswear industry, I specialize in identifying new business opportunities and exploring untapped markets to drive company growth. I introduce innovations and gather customer feedback to stay attuned to evolving preferences and trends. My responsibilities include designing, merchandising, and sourcing NAYZA products, ensuring alignment with business strategies.I develop and maintain the Sports Event Calendar, coordinating with the marketing team for timely execution. I collaborate closely with marketing to create and implement sales strategies, promotional campaigns, and marketing collateral that enhance market penetration and brand visibility. I also build and maintain strong relationships with clients and stakeholders to foster loyalty and identify growth opportunities.My role extends to retail management, where I implement policies, manage store schedules, oversee staff rotations, and ensure product quality and display standards. I assign sales targets and work with the GSM to conduct team training workshops to enhance staff skills. Additionally, I conduct research on current retail prices, competitor analysis, and trendy merchandise to keep NAYZA ahead in the market.

• Planning and Supervising Marketing Operations to achieve revenue targets for 04 Retail Brands (Borjan, Mocciani, Caanchi & Lugari & Nayza).• Creating & developing Marketing Campaigns in collaboration with different PR & Creative Agencies.• Manage Budgets & Financial Reports for all Brands.• Supervise and Manage ATL, BTL Activities, Fashion Events, OOHCampaigns, Shop Openings, Brand Activations, Sponsored Events and Marketing Activities for Brand Recall.• Conduct Marketing campaigns and trade shows to promote brand awareness among consumers Analyze sales data and determine sales forecast.•••Recommend creative and cost effective promotional activities.Measure Campaigns & Strategies to develop the ROl.Develop and implement a fully integrated brand marketing communications plan supporting the overall brand strategy including media, creative campaigns and PR.• Supervise and Manage Advertising Taxation Nationwide for all Brands. Generate sales and marketing reports to management when needed.••Research & Evaluate current Market & Customer Trends.Evaluate current Campaigns and recommend improvements. Stay updated with latest marketing trends and competitor activities.

• Planning and Supervising Marketing Operations to achieve revenue targets for 04 Retail Brands (Borjan, Mocciani, Caanchi & Lugari & Nayza).• Coordinate with Marketing Manager in developing marketing Campaigns and budgets. • Conduct marketing campaigns and trade shows to promote brand awareness among consumers Analyze sales data and determine sales forecast.• Recommend creative and cost effective promotional activities. Coordinate with Creative agencies to develop new Campaigns and Activities.• Assist in designing and developing marketing collateral and promotional materials. • Collaborate with Marketing Manager to initiate new promotional campaigns and to develop consumer engagement plans. • Supervise and Manage BTL Activities, Fashion Events, OOH Campaigns, Shop Opening Campaigns, Brand Activations, Sponsored Events and Marketing Activities for Brand Recall. • Supervise and Manage Advertising Taxation Nationwide for all Brands. Generate sales and marketing reports to management when needed. Cooperate with the management in the development of marketing programs and criteria to achieve sales goals. • Evaluate current marketing program and recommend improvements. Stay updated with latest marketing trends and competitor activities.

Member of Mobilink Customer Care Team as a Customer Care Officer also Worked & Managed the following teams1. Customer Services. 3. Blackberry Services Team. 4. Reporting & Analysis Team. 5. Communication Unit.