Digital Marketing Specialist
Current• Develop and implement digital marketing strategies aligned with business goals.• Plan and execute digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.• Coordinate with content creators, designers, and developers.• Optimize website content for search engines (SEO).• Manage pay-per-click (PPC) advertising campaigns (SEM).• Conduct keyword research and analysis.• Develop social media strategies to increase brand awareness and engagement.• Analyze social media metrics and adjust strategies accordingly.• Design and execute email marketing campaigns.• Manage email databases and segment audiences.• Measure and report on the performance of email campaigns.• Use web analytics tools to measure site traffic and performance.• Generate reports on digital marketing activities and campaign performance.• Provide insights and recommendations based on data analysis.• Manage online advertising campaigns on platforms such as Google Ads, Facebook Ads, etc.• Monitor budget and ROI for advertising campaigns.• A/B test ad creatives and copy.• Conduct market research to identify trends and customer insights.• Analyze competitor strategies and activities.• Proficiency in using digital marketing tools such as Google Analytics, SEO tools, email marketing software, and social media management platforms.• Basic understanding of HTML, CSS, and web design principles.• Keep up with the latest digital marketing trends and technologies.• Continuously learn and adapt to new tools and strategies.