I am a passionate and people-centric leader with a deep understanding of B2C, B2B, and technology. Throughout my career, I have consistently delivered commercial and strategic successes at all levels of organizations, from start-ups to blue-chip companies such as Beyond Borders, Bestfoods, Unilever, and Nestlé, where I played a key role in turning around the business. I leverage appropriate resources and enhance team performance to unlock the full potential of organizations.With an exceptional ability to identify consumer and customer insights, I have successfully led business transformation initiatives and leveraged technology to optimize operations and improve customer experiences. I have a strong track record of implementing innovative strategies that result in successful outcomes for my companies. Through fostering trust, value creation, and commercial excellence, I have consistently delivered on bottom-line objectives and built strong brands while nurturing multicultural teams and creating new leaders. My innovative solutions and collaborative approach have been instrumental in converting my company's vision into measurable results, positioning me as a valuable asset to any organization.
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PartnerBeyond Borders AdvertisingDubai, Ae
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Managing PartnerBeyond Borders Advertising Apr 2013 - PresentUae - DubaiCurrently Focusing:1. Transformation.2. Business Turnaround.3. Using Technology and Collaboration to unlock organization true potential.• Delivered LambWeston Meijer Middle East Business Strategy - B2B & B2C. Identified the gaps for new products, consumer choice drivers and key partners. The proposed strategy was implemented and helped the company to achieve the leading position in the category.• Delivered strategic solutions within B2B - B2C channels and Online for ME market.
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Dgm MarketingBritannia Internatiinal Sep 2011 - Mar 2013Uae - DubaiSuccessfully demonstrate my skills to handle start ups. Appointed and aligned the key business partners e.g. Creative, Media, PR, Digital, research and shopper marketing. Launched Foodservice and Commercial Verticals. Initiated and delivered key consumer researches e.g product and packaging, brand imagery, need scope, shopper behaviour.- Competitive analysis from media to brand imagery and distribution have provided the foundation to identify core sub-categories/countries to deliver the strategy. - Initiated brand trackers and retail audits which enabled to successfully deliver the mechanism to keep improving the ROI. This has helped to Increase the market share and improved brand image scores among diaspora by 20% and Arabs by 2x.
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General ManagerNestlé Oct 2009 - Apr 2011Uae - Oman - IraqDuring the Economic downturn the growth and more importantly the bottom line was dwindling fast and the key challenge given was to put them back on track and also to come up with a new improved sustainable strategy. Delivered new route to market for the food and Beverage businesses. Appointed new distributors across the region. Turn around the business from -2 to +20 in 18 months.- Leading from the front and building confidence among the team; walk the talk. High level of accountability with delegation. Involving them in situation analysis and incorporating their recommendation in tactics have delivered great confidence and ownership among the team. - Through our focus on portfolio management we successfully delivered product rationalization which again in turn increased the efficiency of the team. Delivered 5% improvement in MC.- High motivation among the team and zero turn over in 3 years. -
Regional Marketing ManagerNestlé Apr 2006 - Sep 2009Uae - DubaiManaging food portfolio for the Middle East is always challenging because of the diversity in each cluster. - FOOD real internal growth (RIG) of + 22% from 2007 - 2009.- Delivered the 5 year road map by focusing on Innovation / renovation, cost, category knowledge and generating demand. - Successfully increased brand saliency through sponsorship and events. - NPD resulting in USD 2 million. Relaunched Maggi cubes and CMP 1kg.- Initiated an active 2 way communication with the sales team in countries, giving them product training and working with them directly for key accounts in complete transparency with a common goal to win. Simple and effective.
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Business ManagerNestlé Mar 2003 - Mar 2006KuwaitHitting the ground running was the idea when given the responsibility for thel division in, 2003. (2nd iraq war) Lead the team successfully by ensuring the culture of accountability.Initiated the process of bottom up approach by going thorough the business analysis with the team and delivered focused approach for Key account management, Channel management. We just ensured whatever we agree we implement. "Promise what you can deliver and derliver what you promise".This resulted in increased sales by 66% and profitability by 10 % and the team even over delivered in 2003. Appointment of Beverage Service Partner (distributor) the first in Middle East. High motivation among the team which resulted in zero turn over in 3 years.
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Asst. Project Manager (Bestfoods Merged With Unilever)Unilever 2000 - 2003Lahore, PakistanVery early in my career was able to understand the benefits of follow up, consistency, analysis and integrity. When asked to act as a bridge between sales and operations the importance of follow up and consistency was quite evident. Later also became part of conceptual selling and have done a research project for the low end of the trade.The merger have also gave great insights into organizational dynamics and how 2 different cultures present their unique set of challenges which can make or break.
Nauman Ehsan Education Details
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Fellow Of Arts -
Bachelor’S Degree -
The Institute Of Management Sciences, Pak - AimsMba
Frequently Asked Questions about Nauman Ehsan
What company does Nauman Ehsan work for?
Nauman Ehsan works for Beyond Borders Advertising
What is Nauman Ehsan's role at the current company?
Nauman Ehsan's current role is Partner.
What schools did Nauman Ehsan attend?
Nauman Ehsan attended Government College University (Gcu), Lahore, Hailey College Of Commerce, University Of The Punjab, The Institute Of Management Sciences, Pak - Aims.
Who are Nauman Ehsan's colleagues?
Nauman Ehsan's colleagues are Jawad Waheed, Corvi Hernandez, Norica Pinheiro Thevar.
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Nauman Ehsan
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Nauman Ehsan
Audio Video Editor + 2D Animations + Renders From Marmoset + Unity Cinematic Cutscenes + Mobile Games Creatives + Film, Drama, Documentary, Short Film + Post Production + Degree In Film And Tv ProductionLahore District -
Nauman Ehsan
United Arab Emirates -
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