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Product Lead with 10 years of experience in consumer mobile apps development for iOS and Android. Launched and improved dozens of products including Apple marketing tools for Gift Cards distribution, Oxygen Health Rx (pharmacies) website for a discounted medication program, a mobile voice messenger Zello (push-to-talk) for emergency response and frontline workers with 150 million users, mobile apps of an Uber ridesharing competitor, and a large social network in Europe of 200M users, developed a new revenue stream through stickers ad virtual gifts which brought 50% of the profit. Founded a coaching and mentoring program for product managers and other tech professionals which has already helped 1000+ talented people to land their dream job. Host a YouTube channel and podcast for immigrants with over 800,000 views.Key Product Management achievements include:- Launched the Oxygen Health Rx website from concept to execution, making affordable healthcare and pharmacy discounts accessible to Americans nationwide- Launched two Apple corporate web-based tools to track a $10B Apple marketing budget- Developed a leading audio messenger mobile app called Zello for businesses (SaaS for Transportation, Retail, Manufacturing) and 150 million consumers- Improved the mobile apps of an Uber competitor, Fasten, which was titled the #1 ridesharing app in Austin (startup)- Launched a large social network in Europe, Ok.ru, with over 200M users- Developed a new revenue stream via virtual gifts (stickers), which brought in 50% of the company's profit- Created two mobile apps from scratch (startups): Memes feed and Sticker wizardPassioned about following consumers domains: Social, Entertainment, Fitness and Sport, Food and Health, Mental Health, Eating Disorder, Professional Education, HR and Recruiting, Dating, Podcasting, Live Streaming.In addition to my technical expertise, I also a certified ACC ICF coach and leverage my coaching and leadership skills through mentoring and educating tech professionals, especially immigrants from Eastern Europe, helping them with their product management skills, career development in tech and adjustment to the US culture.I'm also a marathon runner (my best time is 3:21, Boston qualified), a Cap10K race ambassador, which is the biggest 10k running event in Austin, TX, Girls on the run (GOTR) volunteer, Half marathon pacer, and a member of multiple running communities.I'm always looking to new opportunities and open to interesting work and projects.
Prodcast
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Principal Product ManagerProdcast Mar 2022 - PresentAustin, Texas, UsProdcast helps immigrants from Eastern Europe to develop their career land their job in the US• Coached over 100 tech professionals, resulting in reducing the average job search time by 50%• Host an educational YouTube channel, Instagram, and TikTok accounts focusing on product management, career development, and immigration achieving a combined reach of over 500,000 unique individuals per month across all platforms • Consult startups and other tech businesses in the US on product strategy, PMF (Product Market Fit), analytics, user research, and other critical aspects of product development
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Principal Product ManagerOxygen Nov 2023 - Oct 2024Princeton, Nj, Us• Developed and launched a financial education community, resulting in 15% increase in monthly organic leads within the first 3 months• Launched of the Oxygen Health website from concept to execution, making affordable healthcare and pharmacy discounts accessible to Americans nationwide• Led a cross-functional team of 7 software engineers, 4 product designers, 3 QAs, and a marketing & support team to deliver a successful product launch -
Senior Product ManagerApple Mar 2022 - Mar 2023Cupertino, California, Us• Successfully migrated the Marketing, Sales and BizOps corporate tool for all Apple campaigns tracking and budgeting (over $10B) from old desktop app to the new web-based solution resulted in a 25% increase in productivity• Launched the Apple Content Promotion tool world-wide (‘Buy $50 Gift Card, Get 3 months Apple Music for free') resulted in an 8% increase in the velocity of campaign launches -
Senior Product ManagerZello May 2019 - Mar 2022Austin, Texas, UsZello is the leading push-to-talk application, connecting 150 million users globally.• Built a new product called ‘Zello Team’ from scratch, a free tier of the Zello business solution (freemium)• Launched the Shared devices function for shift workers which solved privacy issues for enterprise customers• Created the localized communication tool (news-bot) to communicate with millions of users -
Product ManagerBitclave Aug 2017 - Jan 2019San Jose, California, UsBitclave is the decentralized search engine powered by blockchain, makes people to be rewarded for their personal data.• Launched Desearch.com, the search engine focus on crypto (100K users).• Created the first product based on our platform (Matchico.com) from the ground up, attracted over 40K investors and 200 projects on the platform, which led 100K transactions between the businesses and customers.• Launched Developer program to attract engineers to build apps on our platform.• Prototyped the auto insurance web-app, which helps users to get a quote with minimum works by scanning a DL barcode and capturing all information -
Product ManagerFasten Inc Nov 2016 - Aug 2017Boston, Massachusetts, UsLed the product development of the third ride-sharing startup in the US, competing with Uber and Lyft by providing more people-oriented product and service. • Developed an analytics strategy by defining key metrics and KPIs for the product’s growth• Increased the revenue from tips to drivers by 8% by improving the system of tipping• Led the redesign of mobile applications on iOS and Android which increased the conversion rate of the completed trips by 15% -
Product ManagerVk Jun 2015 - Sep 2016Москва, RuDevised the product development of new mobile apps for youth audience from initial to launch. Executed extensive research to establish the idea, inspired and led the team and launched the completed products to the market on time.• Launched 2 new mobile apps with limited resources and time for iOS and Android (Gift4u, stickers – made for OK.ru and integrated with Messenger, Lemon – fun apps with memes for teenagers)• Developed ideas using market and competitors research, and the research of customer needs (using AppAnnie, Comscore, SimilarWeb, Nielsen, Google)• Defined the product's vision, created a strategy and roadmap, executed product planning and prioritizing (user stories, backlog)• Analyzed customers’ needs, conducted UX testing (using eye tracking, heat maps, penetrating investigation, surveys, interviews and gathering feedback)• Conducted A/B tests for increasing conversion rates, improving retention rates while making decisions based on results (using cohorts analysis and funnels)• Developed an analytics strategy and events' structure (Flurry, Google Analytics, DWH) -
Product ManagerOk.Ru Jun 2013 - Jun 2015Москва, RuLed the most profitable project on OK.ru (Russian Facebook), which was used by millions of users daily and made 50% of all profit for the company.• Developed Virtual Gifts project (50% of company’s profit), 10M DAU, millions transactions per day, designed key features, prioritized backlog, managed implementation• Created a shop-window for Gifts project on the web and mobile web (established categories, determined range of gifts and prices, connected it to a payment system)• Integrated Gift project with other parts of the social network (User profile – gifts were stuck to avatars, News feed – showed sent gifts as events, Messenger – user could send a gift from messenger, Notifications about received gifts, Music – musical gifts, etc.)• Achieved a 12% paying share monthly – one of the biggest shares in the world (the same as in China)• Increased ARPU by expanding the paying user base, providing discounts, sales programs, free trial, credits, permanent promo actions, advertisements, creating customer needs• Increased ARPPU by expanding the range of gifts, creating gifts with different prices, shop-windows personalization for different clients, personal recommendations• Created dozens of profitable special projects for holidays and events• Developed gamification to encourage people to spend more and buying more virtual gifts -
Product Marketing ManagerOk.Ru Jun 2010 - Jun 2013Москва, RuMaintained social network’s growth, increased earnings from Gift project month-by-month• Improved Gifts project (worked with shop-window, recommendations, diversified pictures and new formats by working with freelance designers, created achievements)• Created and launched internal website promos and advertisements (cross-promo links, banners, special projects)• Produced brand book and guidelines for OK.ru social networks
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Marketing SpecialistOk.Ru Feb 2007 - Jun 2010Москва, RuLaunched the first and a highly successful social network in Russia – OK.ru• Promoted the first social network in Russia, under my management, the number of registration grew from 300 000 up to 150M registrations. Achieved 40M DAU through advertisements, promo actions and deals with external media resources• Created integrated marketing projects with different brands (Disney, Sony Pictures, Nokia, Nestle, etc.)
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Advertising SpecialistOoo “Sneg Media” Aug 2006 - Feb 2007• Sold and bought Internet advertisements• Created media plans• Negotiated with direct clients and advertising agencies• Visualizied of the ideas according to required clients' tasks
Anna Naumova Skills
Anna Naumova Education Details
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Moscow State UniversityGeneral -
Academy Of Communication BbdoAnd Related Support Services
Frequently Asked Questions about Anna Naumova
What company does Anna Naumova work for?
Anna Naumova works for Prodcast
What is Anna Naumova's role at the current company?
Anna Naumova's current role is Principal Product Manager, ex-Apple | 10+ years in B2C mobile apps: Social, Fitness, Mental Health, HR tech | Podcast host and YouTube Creator | Coach ACC ICF - Boost your career!.
What is Anna Naumova's email address?
Anna Naumova's email address is an****@****llo.com
What is Anna Naumova's direct phone number?
Anna Naumova's direct phone number is +192922*****
What schools did Anna Naumova attend?
Anna Naumova attended Moscow State University, Academy Of Communication Bbdo.
What skills is Anna Naumova known for?
Anna Naumova has skills like Product Management, Product Marketing, User Experience, Digital Strategy, Web Analytics, Mobile Applications, E Commerce, Management, Start Ups, Marketing Management, Seo, Project Management.
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