Heading business unit encompassing organizing and controlling overall operations nationwide including retail (Company and Franchisee operated outlets), sourcing, designing, marketing, finance, admin and HR. Preparing and executing 5 years Business Plan. Transforming profitability of the business unit.

The objective of the position is to plan The City School Group procurement activities of (The City School, The Smart School, Shalimar Construction and Ideal Corporations) according to the policies and procedure of the organization.The responsibility of this position is to lead a team for the smooth supply chain operations, Planning/ Executing nation wide demands for the network, proposing new strategies and ensuring smooth operations of commercial department.

 Headed entire company operations worth Six billion rupees annually encompassing organizing and controlling wholesale operations nationwide including dealers, distributors, key accounts, institutions, modern trade and tender business with six direct reportees and indirect reportees of 250+ working at 15 wholesale centers. Actively involved in: Preparing and executing 3 years strategy for Wholesale Business Unit. Formulating and changing legacy Wholesale Structure/Operations to new Distribution based model. Entering into annual business deals with Key Accounts. Formulating and launching Wholesale Loyalty Program. Preparing master budget and annual operational plan for wholesale business.  Designed and implemented annual sales and trade marketing strategies; defined targets as per organizational strategy to ensure synergy between different departments and monitor performance regularly. Transformed profitability of the business unit.

 Headed the retail operations across South divisions for 200 plus retail outlets (including 60 franchise outelts) across 8 districts with brands like Don Carlos, Cheetah, Liza, Calza, Skooz and Toz worth Rs. 2 billion annually with 8 direct reportees. Steered retail sales operations of company owned & franchise outlets in 3 different business models viz., Mega Stores, regular A pair stores and factory outlets with a mix of 70:30 of company operated & Franchise outlets. Allocated divisions targets to districts and then to shops and to monitor district/shop level achievements vs targets and vs last year business.

 Administered operations of 40 plus retail outlets (including 10 franchise outlets) with brands like Hang Ten, Slazenger, Samsonite, Jockey, Dunlop, Body Sculpture, Versace, Lacoste, Fila, Irfan Sports and Fine Foods of the World. Managed activities pertaining to: Planning, organizing and controlling product/business development Merchandising and procurement for the entire product line Institutional sales Nationwide retail sales operations of company owned and franchise outlets Reviewing variance analysis of budgeted and actual income /expense figures and operations of the finance department HR Corporate planning for new branches Brand management. Executed projects such as: Yearly brand marketing & advertising planning and execution. Product development plan as per fashion forecast. Independent promotions and joint promotional projects to boost the sales. Seasonal lay off sales planning & execution. Developing sales and marketing strategies to achieve yearly sales targets Territory wise product line development to cater the target market segments.

While working at Attock Refinery, my areas of responsibility included: •Ensuring Compliance with all Company policies.•Review of all Company policy manuals.• Suggesting changes in the policies. • Financial analysis.

While working at FFC-Jordan, my areas of responsibility included: •Restructuring of all short term/ long-term loans.•Correspondence with banks.• Preparation of variances of actual as to the Budgets. • Budget preparation. • Financial analysis.