As Marketing Manager, I lead marketing strategy development and execution for RIG clients and manages the integration of marketing communications activities across business lines, client segments and communication channels in line with corporate and divisional goals.Duties and Responsibilities Included:-Established the vision for marketing strategy, planning, measurement and relationship management and leads team of marketing managers that delivers that vision.-Lead team to… Show more As Marketing Manager, I lead marketing strategy development and execution for RIG clients and manages the integration of marketing communications activities across business lines, client segments and communication channels in line with corporate and divisional goals.Duties and Responsibilities Included:-Established the vision for marketing strategy, planning, measurement and relationship management and leads team of marketing managers that delivers that vision.-Lead team to success by fostering an inclusive environment and managing to their diverse needs. Creates a culture of engagement by providing personalized coaching, training, and motivation. Setting standards, reviewing performance, and providing feedback, all in order to develop staff.-Lead the development and implementation of operational plans to achieve divisional and corporate objectives. Oversees planning, development and execution of short and long range goals. -Analyzed costs impacting marketing decisions and other related issues and develops cost effective solutions to marketing issues.-Managed operational efficiency within the group. Sets measurable goals and examines ways to raise standards, increase quality of marketing efforts, and improve overall performance of the unit. Partnered with PMO to synch marketing plans with resource capacity.-Lead the prioritization of marketing projects with Retail business partners and Retail Marketing resources, insuring that Marketing is delivering projects that support approved marketing plans and prioritization criteria.-Evaluated businesses periodically on project efficiency and consistently works to improve project cycle times according to objective data provided by the planner.-Collaborated with, and at times, lead matrixed teams of colleagues across Retail Marketing departments, including Analytics, User Experience, and the PMO. Show less

I managed critical infrastructure for thousands of businesses, individuals, and non-government agencies worldwide. I had the resources and industry know how to deliver services that allowed our clients to focus on new markets, better customer experiences, and increased revenue opportunities.