Brand Category Manager
CurrentKey responsibilities:• Managing the brand portfolio of all digital services (Music, Games, Commerce, Care, Courses, and Community) within the MyBL Super App• Managing the portfolio of the Banglalink Orange Club Loyalty Program to develop effective communications strategies and drive growth• Leading the development of customer acquisition and reactivation strategies and successful campaigns• Developing 360-degree communication strategies to reactivate dormant customers and win back lapsed ones• Designing and implementing a CLM framework that includes onboarding, engagement, retention, and loyalty strategies using data-driven insights• Regularly analyzing and reporting on market trends, digital service metrics, and CLM efforts• Using insights to make data-driven recommendations for strategy refinement • Collaborating with creative agencies for co-creating communication collateralsWork highlights:• Banglalink Boishakhe Banglami• Banglalink Orange Club Revamp• Banglalink SELECT Postpaid Launch• Value Proposition Campaign• Cricket World Cup 2023 CampaignHonors & Awards:• Champion of Banglalink Innovation Challenge 2023