Looking after the Supply Chain and Operations of Centre & North Regions

Lead the distribution sales team of Burque Corporation for Ontex Pakistan of Central & North Regions.

I have looked after the distribution & sales of the L'Oreal Pakistan in Lahore & Multan Regions. Being the Team Leader I was the responsible for the sales, operations, executions and administrative controls of the said business in Central Regions.

I have looked after the distribution & sales of the L'Oreal Pakistan in Karachi City. Being the Team Leader I was the responsible for the sales, operations, executions and administrative controls of the said business in Karachi City.

I have looked after the distribution & sales of the L'Oreal Pakistan in the North Region(Islamabad, Peshawar & KPK-Out) Being the Team Leader I was the responsible for the sales, operations, executions and administrative controls of the said business in North Region.

I have looked after the distribution & sales of the Kiwi products in the North Region(Islamabad, Peshawar & KPK-Out) Being the Team Leader I was the responsible for the sales, operations, executions and administrative controls of the said business in North Region.

I have looked after the distribution of the Mayfair products in the branches located at four cities of North Region(Islamabad, Rawalpindi, Peshawar & Jhelum) Being the Team Leader I was the responsible for the sales operations, executions and administrative controls of the said branches. Closure of Mayfair Business at Branches(Peshawar Sep-2013, Islamabad Oct-2103, Rawalpindi Nov-2013, Jhelum Dec-2013.)

Back to sales, In this capacity I have looked after the distribution of the Mayfair products in the branches located at four cities of North Region(Gujranwala, Sialkot, Gujrat & Hafizabad). Being the Team Leader I was the responsible for the sales operations, executions and administrative controls of the said branches.

I was promoted to the position of Branch Manager(G-I) In this capacity I was looking after the Sales Operation & Administrative control at 17 branches in 15 cities of North Region. In this capacity I was responsible for Best Ware Housing Practices, Utilization of resources with controlled expenses, random audit of stocks,expenses & assets of the company.

In this capacity I have looked after the distribution of the Mayfair products in the branches located at four cities of North Region(Islamabad, Rawalpindi, Peshawar & Jhelum) Being the Team Leader I was the responsible for the sales operations, executions and administrative controls of the said branches.

Being the part of CCBPL the core responsibilities as an MDO;Direct market selling is the concept in which company sells directly to retailers through company vehicles andcompany’s own salesmen, following have been my responsibilities• Achieving monthly sales targets• Started first time PRE –SELLING in Beverage industry in Islamabad• Making permanent journey plan for the sales vehicle, on geographical basis and the potential of each customer for pre-selling to be executed properly• Providing chilling equipment, marketing supports, discounts and other facilities to the customer on the basis of their potential• Converting potential customers to actual customers, sustaining existing customers through proper visits, and providing after sale services• Managing Sales and Merchandising Officers (SMOs) of respective areas, I was responsible of: Giving them daily targets, supervising the merchandising of chilling equipments, back checking of the special assignments given to them, and managing their rest day plan• Making business plan for the yearly growth and support required to achieve that growth• Doing annual survey(Shop Census), covering each and every actual and potential customer, and collecting the information required by the company.• Taking care of after sale services like repair and maintenance of chilling equipments, replacing damaged products, by coordinating every concerned department personnel• Coordinating with advertising agencies for proper placement of shop fascias and other POSM's (Point of Sale Materials) in outlets according to the channel they are falling in.• Being in an environment of high competition we had to have a strong competitive intelligence,

Ensure In-store fundamentals (Distribution, Pricing, Visibility, Promotion and Shelving) to maintain and secure company’s market shares and sales targets.

Key functions performed at IBL as TSO are; 1. Distribute 100% core SKUs to his customers to establish strong base for the strategic core brands and new developing brands 2. Achieve monthly volume targets, brand wise, as aligned at start of the month. 3. Follow the daily coverage plan and achieve monthly coverage target of: i) First calls – at least one visit to every customer ii)Total calls – total visits to all customers, including first call, as decided by coverage frequency 4.Achieve Perfect Store (PS) target by Identifying and enrolling new stores 5.Align customers on Hot-Spot location & Gondola placement 6.Ensure right PS discount is passed to worthy customers 7.Work as per the company Code of Conduct. 8.Manage in-store damages as per policy 9.Apply acquired training principle in the field and maintain continuity of learning. 10.Grow territory and achieve daily, weekly,monthly and yearly KPIs and targets 11.Do merchandising on store, i.e. making Hot Spot or In category displays(MR) 12. Attend daily morning meetings and plan/prepare a clear organized journey plan with clear objectives to increase daily productivity/efficiency 13. Report any ongoing competition activities to management and recommend corrective actions 14. Identify new opportunities that might emerge in any trade channel with clear recommendations to accomplish creative initiatives on trade / consumer level. 15.Sell brand initiatives and seek customer agreement on POP execution in stores. 16. Develop and maintain relationship with existing customers 17.Generate and develop new customers 18.Grow current customers 19.Change damage product of customers with the help of suppliers