● Managing annual business of $20-25 million for home & kitchen appliances in both retailand builder/designer categories.● Expertise in dealing with high-end premium appliances brands like Sub-Zero, Miele,Thermador, JennAir and Bosch among few.● Increasing market share by managing all aspects of sales process and providing excellentcustomer service.● Forecasting sales opportunities, perceiving market trends and executing sales strategies toensure growth and profitability metrics are met and exceeded.

● Launched my own brand on Amazon and conducted product research for Amazon NorthAmerica market.● Achieved revenue of US $50,000 plus during initial 8 months of product launch.● Received “Amazon's Choice” tag after 3 months of product launch.● Ranked 1st among “New Entrants” in category after 2 months of launch.● Continuous ratings of 4.6 and above since product launch.Managing PPC & marketing budget for each campaign and proactively gauging the impacton sales and reach of the product.● Catering to different promotions on Amazon platform e.g., Prime Day, Cyber Monday andBlack Friday.

● Managed monthly revenue of $5-6 million in Cigarettes and Vape categories by maintaininginventory levels and attaining distribution targets in my territory.● 100% monthly target achievement during 1st 8 months in the company.● Qualified for most of monthly sales incentives and bonuses.● Increased company share in territory by 0.5%.● Implemented Last Man Standing project for new Plain Pack Tobacco regulations during 1stmonth of joining with target achievement of 108%.● One of the top 5 performers in region during transition from branded packs to plainpackaging.● Managed vast geographical territory of urban and rural segments catering to more than 120outlets including big retail chains, independent convenience stores & gas stations.

● Managed monthly revenue of $3.5 million though team of 8 boutique specialists at Nespresso boutique.● Planned marketing and promotional activities at boutique.● Developed schedule for team members to work and deliver on their daily tasks & responsibilities in different shifts.● Planned stock / inventory management and replenishment strategies.● Preparation of daily and weekly sales reporting for management review.

● Managed sales operations of 12 company owned and 11 franchisees owned outlets in non-profit clean water sector.● Managed monthly revenue of PKR 5-6 million (CAD $ 40K-45K) company wide.● Supervised team of 40 salesmen and deliverymen catering to residential and commercial clientele.● Achieved 25% year-to-date growth in bulk water category, reduced 30% of sales expenditures enhancing overall profitability of company.● Brought commercial channel into coverage and expanded customer base from home consumers to retail markets.● Conducted data analyses and presentations for BOD.

● Managed sales operations of 2, 3 & 4 wheel segments nationally covering 34 towns and 54 team members.● Provided assistance to National Sales Manager & CEO managing monthly revenue of PKR 600 million (CAD $5 million) nationally.● Introduced & Implemented sales database & automation project by bringing top 60% towns into an online central database.● Prepared and implemented business development plans for new markets.● Developed and communicated monthly & yearly sales targets to field sales team.

● Assisted National Sales Manager in achieving monthly revenue of PKR 750 million (CAD $6.2 million).● Managed sales operations i.e. distributor's orders, data collection & sales team expenses through a team of 6 associates.● Successfully revamped distribution model from sole distribution (70% of total business) to independent distributors in each city.● Performed extensive market visits across country to check product availability/visibility and identify gaps.● Attended monthly S&OP meeting to finalize targets and stock replenishment plans.● Inducted key Cash n Carry players e.g., Metro Cash & Carry & MAF Hyperstar into clientele, eventually contributing 5% of the total sales revenue.● Improved rural coverage by increasing rural sales van fleet from 25 to 50 nationally.

● Developed & communicated trade/channel plans to regional sales teams nationally.● Prepared and presented RTM (route to market) plans for multiple brands.● Compiled and presented Nielsen retail audit data to management for distribution and volume/value share tracking.● Managed sales of Cash n Carry segment (40% of total Modern Trade sales).● Coordinated with activation agencies for in-store branding and consumer engagement activities.● Prepared weekly & monthly sales reports and presentations for management's review.● Successfully developed and implemented trade marketing plan for launch of world's no. 1 cookies “Oreo” in Pakistan.