Managed Paid Search, Display, Retargeting and Paid social campaigns with significant advertisingbudget in house and drove excellent results and Delivering 360° Marketing Solutions

PPC SEM• Worked on setting-up campaigns with keyword research, recommended budgets, created ad copies & strategy on Google AdWords, Google display network, YouTube advertising, Facebook, etc.• Everyday monitoring & reporting the campaign performance• Tracked return on investment (ROI) of PPC campaigns through accurate management and implementation• Compile, review and communicate monthly/quarterly qualitative and quantitative reports on digital performance• Used analytics to capture key site performance metrics to measure, test and improve website conversion rate with new user experience acquisition• Hands on experience on competitor’s strategy and analysisSEO• Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Delivered an end-to-end solution from re-design to an SEM campaign increased conversion rates• Developed SEO optimized content for the Website to increase organic search engine page rank• Achieved 3rd position on google for the Industry's potential search terms• On-Page: included management of title & meta tags, keywords, content, duplication, internal linking, tags, page load speed, website structure, breadcrumbs, robots.txt, sitemap, etc.• Off-Page: include management of backlinks quantity & quality, anchor text, social links, online reputation• Worked closely with content writers and educated them on the usage of relevant keywords in the content to improve SEO rankingsSocial Media | Email Marketing• Increased social media engagement significantly by increasing Facebook likes by 200% & growing Instagram followers with regular engagement• Created relevant social calendars using google trends to increase brand visibility• Continuously improved by capturing and analyzing the appropriate social data/metrics, insights, and best practices, and then acting on the information

• Developed partnerships with local businesses and organizations to promote events• Analyzed and reported social media presence, engagement, and effectiveness on all platforms• Engaged in consistent interactions with clients, donors, and fans• Created Post Engagement ads with an average of $0.01 per engagement• Identify trends and developments in the industry• Owning the influencer engagement roadmap, collaborating with the various internal stakeholders in implementation and in driving work plans• Developing a total understanding of target audiences and mindset modes• Analyzing performance metrics and tracking, proactively identifying actionable opportunities to boost penetration within target segments

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.• Created website in WordPress and Shopify • Redesigned a responsive website in the ecommerce, decreasing bounce rate by 35% and increasing CTR by 5%• Responsible for cutting costs of ad spend by 60% with a simultaneous 40% increase in ROI• Introduced a retargeting campaign which increased conversions within one week from 4% to 7%• Drove initiatives such as marketing performance reports, developed new scoring techniques, reporting a 20% marketing performance increase to management in 6 months

Was part of a leap, Building India through Enterprise.Traveled to 11 different places in India meeting the successful personalities and social entrepreneurs, trying to understand the model and analyze it.Jagriti Yatra is an annual train journey that takes 450 highly motivated students on an empowering journey circumnavigating India. The ‘Yatris’ meet Role models across 12 destinations spread across the country. Role models are people who have stepped out of their comfort zones in order to achieve something.

● Conduct economic or commercial surveys to identify potential markets for products or services.● Delivered an end-to-end solution from re-design to an SEM campaign increased conversion rates● Developed B2B/B2C online and Offline Campaigns that Delivered significant improvements in sales● Increase Lead generation 300% with lower cost and High Quality● Extending Market reach through the development of integrated social media marketing campaigns● Analyzing conversion rates and compiling reports to establish the most popular pages and Landing Page● Continual SEO Development including keyword research, site optimization, and outreach campaigns● Cross Site Promotion and Improved AdWords by using Google Analytics

● Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives,market characteristics, and cost and markup factors.● Conduct economic or commercial surveys to identify potential markets for products or services.● Developed SEO optimized content for the Website to increase organic search engine page rank● Achieved 1st position on google for the Industry's potential search terms● Lead generation and Cross promotion by Outreach Campaigns● Maximizing customer click-through rates by creating engaging and entertaining web content● Launched Company's First social media presence and built awareness by creating/sharing engagingcontent and building a sense of community● Increased email Marketing content plans and Delivered an unprecedented average 57% open rate (formerly 12%) by dramatically improving content and headlines

● Identify, develop, or evaluate marketing strategy, based on knowledge of establishment objectives,market characteristics, and cost and markup factors.● Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, orservices, analyzing business developments, and monitoring market trends.● Conduct economic or commercial surveys to identify potential markets for products or services.● Delivered an end-to-end solution from re-design to an SEM campaign increased conversion rates● Developed B2B/B2C online and Offline Campaigns that Delivered significant improvements in sales● Developed SEO optimized content for the Website to increase organic search engine page rank● Achieved 3rd position on google for the Industry's potential search terms● Increased brand Awareness searches by 323.14%● Generated a 30% increase in conversion rates

• Use sales forecasting or strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.• Responsible for maintaining & achieving KPI's web traffic, page views, coupon clicks, bounce rates• Increased Organic page views by 60% with a reduction of bounce rates by -13% through SEO & SEM analysis• Analyzed websites and pages of competitors to ensure search optimization• Developed optimized content and SEO for existing and new product pages• Hands-on experience in conducting on & off-page SEO audit• Overhauled SEO for the site including metadata, new long-tail key phrases, and enhanced Content• Implemented a new link building campaign to extend market reach and open marketing channels• Improved Organic Sales and Ranked Products in Search Engine• Revamped On-page SEO with new tactical and Off-page with Good Strategy