● Managed social media accounts and monitored the online presence of company’s brand by proactively engaging with the users queries and complaints● Partnered with the executive team to design and develop the Tableau dashboard from scratch to provide real-time insights into the social media marketing KPIs● Gathering, compiling and formatting large data sets from a wide variety of social media platforms and other sources● Importing and visualizing the large data sets in the Tableau dashboard for data intelligence and analysis● Analyzing and preparing metrics report (weekly and monthly) about post and page performances across social channels● Observing follower’s engagement and building a sentiment analysis report on their behavior● Designed, developed and managed an excel dashboard for the metrics and sentiment analysis report before the implementation of Tableau dashboard● Analyzing Adobe Analytics web metrics and monitor the website traffic through social media channels

1. Provided detailed analysis of website traffic from various marketing sources.2. Innovated SEO techniques through analysis of traffic and search engine trends.3. Implemented on-site optimizatons, backlink analysis, conversion optimizaton, Social4. Designed and developed various blog websites. 5. Performed keyword research and built PPC campaigns from ground up.