Leading the Havas Media discipline in Dubai

Driver of strategic initiatives, Digital transformation, bigger-picture communications/media strategy including annual planning direction & Global campaign planning. Pushing the Digital agenda to ensure the latest technology and practices are being applied and that digital is at the heart of the applied brand strategy; Data and Audiences at the core of everythingManaging a team of 15 direct reports and 6 global hubs, each with a team 5-6 people to ensure a smooth global operation, across 83 Global marketsAccountable for the Global P&L of the account within the wider Agency perspective

Lead on planning and operations for the Emirates Global account. Ensure quality and delivery of communications plans for Emirates across the breadth of 80+ markets globally, fueled by a hub and spoke model.

Advertising, Media buying and planning, Agency management, Fulfilling Annual commitments and budgeting, Digital innovation and introducing best practices.

Head of the Sony account across all products - Managing client expectations and ensuring quality and adherence to deliverables.

Media buying and Planning across clients - BMW, MINI, Commercial Bank, wasl, and various real estate accounts. Spearheading pitches and annual buying commitments.

Regional Remit - 360 marketing function ensuring brand governance, Agency management, ROI, marketing alignment across distributors and other key partners, events and product launches.

Client servicing across accounts - Dell, Intel, Honda etc.