Pay-Per-Click Management (PPC):➤ Set up and managed domestic and international campaigns on Google Ads, Microsoft Advertising, and Facebook➤ Set up and managed remarketing campaigns on Google Ads ➤ Optimized campaigns and tested bid strategy, keywords, ad copy, and landing pages to ensure positive ROISearch Engine Marketing and Optimization (SEO):➤ Performed a site audit to identify areas of improvement on clients’ websites➤ Conducted keyword analysis to determine which keywords should be optimized➤ Provided on-page and off-page recommendations to improve clients’ organic search traffic, website ranking and ultimately increase the number of leads and revenueSocial Media Marketing and Optimization (SMO):➤ Set up accounts/profiles on social media platforms (Facebook, Twitter, LinkedIn, YouTube, Google My Business)➤ Created and implemented social media strategiesWeb Analytics:➤ Set up Google Analytics accounts, views, goals, filters, event tracking, UTM tracking, and custom reports➤ Linked Google Analytics to Google Ads to measure PPC campaigns➤ Tested landing pages with Content Experiments in Google Analytics➤ Set up and managed Google Tag Manager accounts➤ Utilized Google Webmaster Tools and Google Local for increased effectiveness of web presence➤ Leverage Google Analytics data to provide moving forward recommendations to clients

Setting up AdWords account for clients which include:➤ Campaign management.➤ Creating Ad Groups for Google AdWords campaigns.➤ Keyword research & expansion.➤ Bid setting & management.➤ Ad testing.➤ Campaign optimization.➤ Providing several Ad extensions strategies.➤ Plan, manage to improve CTR, CPA, prepare, and implement strategyincluding search engine advertising, etc.➤ Evaluating PPC Bid Prices for Maximum ROI.➤ Creating Placements, Google Search Network, Display Networks,Experiments, ad Extension, Demography, Time & Day Scheduling.➤ Performance reporting (with access to Google Analytics).