E-commerce SEO Specialist: (2022 September to Present)Conduct SEO Audits to prepare proposals for the client.Prepare an in-depth 6-month plan for the clients.Create a customer journey map for the clients.Prepare Technical Audit and assign tasks to the dev team.Prepare a Revenue focused SEO strategy to increase the ROI for the client.Find CRO issues in the client website and prepare hypotheses to solve & then AB test the result.Constantly look out for new techniques, and methods to improve execution.Focus on creating a content strategy tailored for the E-commerce industry and then improvise it based on the micro-niche of the client.Prepare reports for weekly, monthly and quarterly for performance analysis.Work on Product Pages and ensure Product Page Schema and product snippets are working properly.Create a PR strategy to obtain a good source of referral traffic and potential backlinks.Work on On page activities to ensure all the E-commerce SEO standards are followed if not done, need to implement them.Constantly look for transactional keywords and focus them on the SEO campaigns to deliver good improvements in revenue & traffic for the client.Do a competitor analysis and understand the marketplace and consumer's interest then prepare a counter strategy to attract users to our website.CRO Analyst ( Sep 2021 - Sep 2022)Analyze the User Journey & create a Customer Journey Map.Observe the Competitor Landscape & prepare insights for our clients.Hands-on Experience with Lucky Orange, Clarity, Google Optimizely, & Zoho Pagesense.Give instructions to UI designers to create mockups for AB Testing.Conduct AB Testing with Specific Goals & conversion values as a benchmark.Prepare a Hypothesis statement for every change that we are making on the site.Lean into industry insights to improve customer experience & create a personalized experience for users.After each onboarding need to check the CRO checklist & implement the things which are not present.

Hired and created a new marketing wing for the client to work on outsourced international projects. This resulted in a 40% increase in the profit margin. • Achieved 5X incremental market share and revenue for a client in a Tier 3 city, with new service launches and new product introductions to the local audience.• Manage internal and client marketing team to acquire and deliver projects on time. Devised Strategies for SEM, PPC, SEO, and content strategies. Improved LTCV by 25%Digital Marketing Executive Sept 2019 to March 2021• Worked extensively on Keyword research and pass the data to SEO, SEM, and PPC teams. Thisresulted in a 15% overall hike in performance.• Analyse Campaigns in order to remove non-performing broad match keywords and add relevantnegative keywords to improve the performance and reduced the overall ROAS by 12%• Handled clients with reporting delivery outcomes and explaining the process involved andshowing the progress and maintained the client’s retention by 78%.