Naveen Mahadevan Email & Phone Number

Bengaluru, Karnataka, India

• Coordinated the "User Onboarding Initiative," a perpetual persona-based retention email campaign targeted at new Sprinklr users that has consistently resulted in a week-on-week retention rate of >50% since its deployment in 2022.• Been leading the organic content initiatives for the team since Q2 2023, and with the help of the SEO team, brought about an increase of 98% in traffic in a span of six months. My responsibilities include writing and editing SEO blogs aimed at educating… Show more • Coordinated the "User Onboarding Initiative," a perpetual persona-based retention email campaign targeted at new Sprinklr users that has consistently resulted in a week-on-week retention rate of >50% since its deployment in 2022.• Been leading the organic content initiatives for the team since Q2 2023, and with the help of the SEO team, brought about an increase of 98% in traffic in a span of six months. My responsibilities include writing and editing SEO blogs aimed at educating prospects and customers about Sprinklr's social media management and marketing solutions. Show less

Chennai, Tamil Nadu, India

• Managed a small team of content creators and planned content calendar arcs every quarter• Wrote (and edited) copy for the company website• Crafted industry-specific sales & marketing collateral such as brochures, case studies, one-pagers, white papers and the like to augment email campaigns

Chennai Area, India

• Handled the front and back end of webinar hosting for the Partner Marketing team, andhelped make webinars the primary lead gen activity in Q1 and Q2 of 2020 generating over 10k leads in that time period• Wrote copy for newsletters, emailers, and social posts promoting in-house webinars and the Partner Program• Helped partners submit their apps to the Freshworks Marketplace and expedited the growth of the ecosystem; increased @FWMarketplace Twitter followers from 400 to 1000… Show more • Handled the front and back end of webinar hosting for the Partner Marketing team, andhelped make webinars the primary lead gen activity in Q1 and Q2 of 2020 generating over 10k leads in that time period• Wrote copy for newsletters, emailers, and social posts promoting in-house webinars and the Partner Program• Helped partners submit their apps to the Freshworks Marketplace and expedited the growth of the ecosystem; increased @FWMarketplace Twitter followers from 400 to 1000 through organic posts within a year• Blogged about the latest Freshdesk apps; liaised withpartner organizations to get their articles published on the company’s blog Show less

Chennai Area, India

• Undertook commissioned assignments for various national and international publications ranging from The Hindu to The Wall Street Journal • Taught photography to middle school students at a photo camp organized by Clicking Together, a nonprofit that builds community among youths from disparate backgrounds• Supervised and helped install various photo exhibits during the first edition of the Chennai Photo Biennale as part of the core team of volunteers

Chennai Area, India

• Spearheaded the first pan-India Zoho One brand awareness campaign that increased the website traffic by 10x during its run• Created compelling, succinct copy promoting Zoho and its products for print and digital ads, event collateral, web pages, etc.• Ideated TV & radio spots, scripted product explainer videos, and collaborated with design/video teams and external ad agencies to ensure on-time delivery of projects

Columbia, Missouri Area

Ideated and shot numerous photo stories on contemporary issues like feminism, identity, and struggles of African-Americans for Show Me Mizzou, the communications arm of the University of Missouri (MU)

Master’S Degree, Photojournalism

Activities and Societies: Mizzou Rugby

Bachelor’S Degree, Mechanical Engineering