As the Business Development Manager at StratEdge Research, I lead strategic initiatives aimed at driving business growth, optimizing profitability, and fostering strong client relationships across the MENA region. Key Responsibilities:- Leading end-to-end business development, from identifying new opportunities to crafting and delivering tailored market research solutions.- Managing cross-functional teams with over 15 years of experience, including former NIQ and Ipsos members, ensuring seamless project execution.- Preparing cost proposals, negotiating terms, and managing profit margins to align with company goals while ensuring value-driven solutions for clients.- Overseeing the allocation of operational and gross margin (AOGM) to ensure optimal financial performance across all projects.- Developing and executing strategies for large-scale regional studies, sample distribution, and survey deployment across multiple demographics to provide clients with actionable insights.- Managing RFQs and project negotiations with high-profile clients, including Unilever and leading regional banking brands.- Maintaining a strong focus on operational excellence, technological innovation, and cost-effective research methodologies to ensure client satisfaction and long-term partnerships.

As the Founder & CEO of Komban Group, navigated the journey of the family startup, encompassing cafes, salons, clothing brands, and more. From securing funding to overseeing day-to-day operations, have been deeply involved in every aspect of our business. This includes establishing a robust online presence to reach wider audiences, while also fostering collaborations and strategic partnerships to drive growth and innovation. Through entrepreneurial leadership and adaptability, and continuously strive for improvement, ensuring our ventures remain competitive and customer-centric in an ever-evolving market landscape.

As an Operations Manager with over 15 years of experience, the role has involved leading impactful initiatives at The Nielsen Company (Nielsen IQ) in the UAE. Expertise lies in strategic project management, business operations, and client servicing, excelling in areas such as customer satisfaction studies, consumer segmentation, and brand tracking. Throughout the career, there have been recognitions for the ability to drive operational excellence, manage large-scale projects, and foster collaborative relationships across teams. Notable accomplishments include spearheading projects for prestigious clients like the Prime Minister's Office and Dubai Airports, where a pivotal role was played in achieving strategic KPIs. With a proven track record of success in optimizing processes, enhancing service quality, and delivering results, the commitment remains to driving continuous improvement and driving transformative change.

To provide end-to-end project management for all CR BASES projects involving DA; take complete ownership of a project in the context of resourcing, quality, cost and timelines.Projects to be completed within the required time, approved budget and to the required quality standards.Responsible for resource levels and achieving deliverables within each project.Resolve all queries/ issues as they arise as a matter of priority.

End-to-end project management for all research projectsSpecialized in Customer Satisfaction Study, Consumer Segmentation, Tracking studies, Car clinics, Central Location Testing’s (CLT), Shopper Labs, Nero Focus. Complete ownership of a project in the context of resourcing, quality, cost and timelines. Recruiting, training and management of 100+ team of field researchers to ensure availability of quality data. Providing input to questionnaire design, sample plan, quotas and timeline to client services from data collection perspective. Review questionnaires and other materials provided by researchers, undertake a detailed sense check and advise on improvements if any

Lead and the main point of contact during the role out and implementation of GCS in UAE.Representative from DA and able to be consulted and provide sign-off on DA related action item.Formal review of progress with StakeholdersProcurement and testing of devicesReview of monthly GCS KPI for UAE with the global team.Training for field staff/supervisorsRegularly touch base with the Local DA community to understand issues/ opportunities/pain points and help solving these

Find resources internally and externally for fieldwork execution Carry out quality control checks Check Questionnaires/links Prepare fieldwork costs for market research proposals Monitor and supervise fieldwork Attend relevant training sessionsEnsure the projects are running to the agreed timeline and budget Undertake all work in accordance with the ESOMAR/MRS Code of Conduct Communicate relevant information accurately and in a timely manner Assist senior team of highly experienced researchers Implement tasks delegated by his/her manager

• Establishing productive, professional relationships with key personnel in assigned customer accounts. Coordinating the involvement of company personnel, including support, service, and management resources, in order to meet account performance objectives and customers’ expectations related to air media solutions.• Meeting the assigned targets for profitable sales volume and strategic objectives and proactively leading a joint company-strategic account planning process that develops mutual performance objectives, financial targets, and critical milestones, proactively assessing, clarifying and validating customer needs on an ongoing basis