As a Global Expert in B2B and B2C Marketing with 13+ years’ experience, and proven track record (up to 338% Y-o-Y lead volume growth) in delivering significant returns on investment (ROI) for some of world’s top brands and startups, with both hands-on and leadership background, my objective is to keep up my ROI performance in all online and offline marketing channels.Experience managing all marketing operations, including: Omni-channel Integration, Marketing Automation, Web Personalisation, SEO, PPC/SEM, Programmatic Display, Remarketing, Content, Social Media, App Store Optimisation, E-mail, EDM, CRM, CRO, Attribution Modelling, Analytics, Account Based Marketing - ABM, Partnerships, Affiliates, Mobile, Video, Sponsorship, Events, Press Release, POS, and Branding & Online Brand ProtectionMARKETING & SALES STRATEGY: Hands-on and ROI-focused marketing, customer retention, sales and analytics experience, integrating earned, owned and paid media, including consultancy with global brands and agencies, delivering clear ATL, BTL and TTL performance for budgets in their millions $.DIGITAL: Proven track record in finance (Up to 305% non-branded search acquisition growth in the first calendar year). Set up and managed all digital channels, each with individual ROI, for high CPA products. Co-founded a digital agency. Experience with integration of all digital channels with off-line.OFF-LINE & BRANDING: Up to 28% Month-on-Month ROI growth, and significant increase in brand share of voice, through off-line channels. TOOLS: Wealth of experience using most industry-standard tools. (E.g. Salesforce, Sugar CRM, Marketo, Google Analytics Premium, Tableau, Coremetrics, Hitwise, Moz, Adwords, Kenshoo, Marin, Socialbakers, Appfigures, Optimizely).STAKEHOLDER MANAGEMENT: Extremely good at stakeholder management, having closely worked with C-suite management for several years, and great presentation skills, having delivered C. 500 presentations in total to varying audiences.