 Driving Sales & Marketing Strategies for New Launches, Sustenance and relaunches Domestic & International Sales and Marketing Product Strategies and planning to drive the best product mix to launch Heading PR and Digital for the group activities Building new corporate collaterals including Website, Brochure etc. Tie-ups to create association to enhance brand value and project proposition Working as the key leadership team of the organization Setting up the system and processes for the new team

 Driving Marketing Strategies for New Launches, Sustenance and relaunch Product Strategies and planning to drive the best product mix to launch Heading PR and Digital for the group activities Building new corporate collaterals including Website, Brochure etc. Tie-ups to create association to enhance brand value and project proposition Working closely with the leadership team on the brand and key project Creating SOPs for key functions Setting up the system and processes for the new team Creating site experience for customers

 Leading Marketing Function for KPDL across Pune, Mumbai & Bangalore Driving Marketing Strategies for Regional, National and International markets Strategies to enhance Corporate Brand Heading Digital Marketing & ATL across the group Driving Events & Activation vertical  Planning PR initiatives Leading Pre-sales to drive walkins at site  Tie-ups to create association to enhance brand value and project proposition Enhancing Customer experience at various touch points

 Building Corporate Brand of Godrej Properties Driving marketing initiatives for the projects in western India (Mumbai, Pune & Nagpur) o Creating marketing campaigns & preparing sales collaterals o Preparing marketing plans for projects o Media planning and buying o Tracking the ROI for the projects o Site preparation for sales  Spearheading the IP “Godrej Properties Golf Challenge” Heading Activation Managing investments in brand via events, sponsorships, IP development Building and managing relationships with the agencies, vendors and partners  Tie-ups to create association to enhance relationship in the value chain

 Brand Management and Marketing for Reliance Metro Airport Express Line Manage internal and external communication Crisis Management Successfully managed digital platform including social media by increasing the fan base by 400% Generated advertising revenue by utilizing the space on stations, rolling stock and civil structures Generated revenue by creating alternate revenue streams Generated publicity worth Rs.8.5 Cr. for free Conceptualized and implement all the BTL, promotions and events

 Developed Brand Strategy for OMZEST Group Companies Planned brand initiatives utilizing ATL & BTL Developed new products to increase the market share Competitive tracking to providing inputs & new features addition

 Developed Brand Identity for complex structure in Reliance ADA Group Implemented Brand Identity across the group companies Conceptualized and produced a documentary film on the Electricity Distribution Business Appointed and managed creative, media and event agencies  Designed new employee joining kit  Young Energy Saver (YES) initiative with Kids to drive energy conservation Standardization of Customer Care Centre across Mumbai  Standardization of signage and communication tools across locations  Communication to internal and external customers Planned and implemented marketing activities for promotion of new service offering Monetization of assets of the company to earn additional revenues  Lead the team on energy conservation initiative with members from Reliance Energy, Tata Power, BEST and the regulating authority MERC Conceptualize & executed the “I WILL, MUMBAI WILL” campaign in Mumbai Planned and implemented “Project Dignity” – A CSR initiative  Successfully handled the Annual General Meetings for all group companies Worked on the biggest IPO of the country for Reliance Power Organized high profile events for various occasions across the country Developed way finding solution, signage placement and identifying advertising opportunities for Reliance Metro Projects Developing the tools for Marketing of the Airport for multiple target audience

 Delivered creative outputs for the client products & services Organized the Reliance Communication stock market listing event at BSE, including Branding of BSE Building & Dalal Street, the event was covered by all leading NEWS channels of India Logo & Package design for the handsets of Reliance Mobile Designing of Internal & External communication for Reliance Energy Limited Legal & Public Notice advertisement for REL, RCL & RNRL Creative solution for the venue branding, invite, brochure and Ad for the launch of most prestigious project for Mumbai, “The Mumbai Metro project” in tight timelines

Nissan Motors India Pvt Ltd Communication for premium SUV Nissan X-TRAIL through niche media Designing of the brochure, direct mailers and posters for promotion Sahara Filmy  Launch of the new movie channel from Sahara Group Strategy and creative for the launch campaign (ATL and BTL)  Sourcing merchandise and collaterals for trade partnersSahara One Challenge: “Dial One Aur Jeeto” to deliver the ratings After the analysis, suggest change in the format of program which delivered results

 Responsible for making the plans for Out of Home advertising for clients  Campaigns for financial products, branch launches & corporate campaign across India Premium and niche media usage