Moxpert Teleservices India Pvt Ltd is a start up and in the process of launching Smart Retail Stores (MySMART STORE), Smart Devices (KANZY) and Feature Phones (TRUSME).As VP- Product, my responsibility is to build up and manage the complete Product Portfolio for Kanzy and Trusme and to manage all smart products in MYSMART STORE. Complete Product Life Cycle management including testing, customisation, packaging, inventory, gross margin and ageing etc.Position reports in to MD of the organisation.

Build ‘Gearone’ into a respected brand in the Smart Accessory segment. Manage OEM business of the company covering all types of USB cables, Earphones, Adapters and Power Banks

Building up "Kaseone" as one of the leading smart accessories brand in India.Responsibilities include building up product portfolio, setting up Pan India sales and distribution infrastructure and driving profitability.

Pepper Retail Pvt Ltd is into multi brand retailing of mobile devices and accessories. The underlying thought behind Pepper was to create a retail network of stores which serviced customer 'choices'​, a step beyond servicing customer 'needs'​. It is based on the concept of 3D's - Design (meaning layout, hygiene & ambience), Demonstrate ( helping customer to select as per their need) and Differentiate ( through highly knowledgeable staff & happy to help attitude).

To formulate and implement the business plan for Lava’s Smartphone business in collaboration with the Product Development Team in China/Bangalore (backend) & the Operations team.(COO + BUGMs).Principle Responsibilities: - Understand the capability of the China ecosystem in bringing out cost effective Smartphone/devices- Deeply understand the addressable target segment in India , their core needs and contribute to the product definition and building a compelling value proposition.- Define the Revenue, EBITDA and market-share objectives for the Smartphone business- Develop the Distribution , Retail channels (develop the model + implementation) and alternate channels to ensure that the product is placed appropriately and the value proposition is communicated to the customer - Work with the marketing & Brand team to implement marketing and brand building initiatives- Work with the BUGMs to implement the business plan for Smartphone

Spice Retails Ltd (formerly known as Hotspot Retail Ltd) is part of Spice Group. It was the first organisation in multi brand telecom retailing and currently has approximately 350 outlets pan India. Growth Path:Joined as Senior Manager – Accessory: Oct’06 – Dec’08 Head – International Business: Dec’08- Mar’09Head – Franchisee Operations and Service: Since Mar’09 – June’2012

Launched 'Fly' Mobile phones in India. Responsible for developing the product portfolio for the brand. Developing and implementing the complete BTL and ATL plan of the brand in line with the planned portfolio.

Tech Pacific (I) Ltd (now knows as Ingram Micro), is India's largest IT distributor. It re-entered into Mobile Devices distribution with Motorola (west Region) and subsequently added Siemens Mobile phones (National Distributor).Joined as Marketing Manager for telecom business and was responsible for complete distribution set up of Siemens Mobile business - Pan India. The position reported to Vice President. It was a great learning experience to manage the complete business, specifically managing Gross Margin, Inventory & Collections.

Responsible for appointment and management of NPDC (Nokia Priority Dealers & Care centers). Appointed 69. Also for Key Account Management - large corporates.