I am a seasoned professional with over 9 years of expertise in Category Management, Business Growth, and Go-To-Market (GTM) Strategy. My strengths lie in P&L Management, Product Marketing, User Acquisition, and Customer Engagement.Throughout my career, I have successfully built and scaled products, processes, and teams from inception (0 to 1) and beyond (1 to 10). My focus is on driving sustainable growth, enhancing conversion rates, and maximizing profitability. I am passionate about leveraging data-driven insights to develop innovative strategies that propel business success.Career Highlights:• Consistently achieved Top 1% rating "A+" in company’s performance appraisals from 2017 to 2023.• Accelerated category growth, achieving 75% YoY revenue increase with a seasonal peak growth of 269%. • Managed a ₹40 Cr Marketing budget, driving 35% increase in Engagement & 20% ROI improvement. • Reduced Operating costs by 72% saving INR 65 Cr and boosting profit margins by 86%. • Introduced new product category ‘Doodles’ generating INR 25 Cr revenue in 6 months.• Launched India’s first Android Go smartphone, ‘Lava Z50’ with Google, by understanding customer needs. • Awarded ‘Outstanding Performance in Business Achievement’ for achieving 5X revenue growth in FY 17-18.