Associate Director, Business
Current• Accelerated category growth, achieving a 75% YoY revenue increase with a seasonal peak growth of 269% through strategic planning.• Reduced Operating costs by 72% saving INR 65 Cr and boosting profit margins by 86% driving a sustainable, profitable business.• Managed a ₹40 Cr Marketing budget, driving 35% increase in Engagement & 20% ROI improvement through high-impact campaigns.• Boosted Monthly Active Users (MAU) by 27%, growing from 63K to 80K through targeted engagement strategies.• Developed Product Roadmap, launching industry-first USPs like the 300+ Club & AIR Mentorship, which delivered top learner results.• Generated 15,000 high-quality leads with a 40% conversion rate through targeted school and college Activation campaigns.• Enhanced Performance marketing, reducing cost per acquisition (CPA) by 16% while increasing overall sales by 32%.• Pioneered market expansion by launching the first-ever offline classes, driving a 11% overall revenue growth in the first year.• Leveraged Competitive analysis and market research to generate INR 1.1 Cr revenue by launching Encrypted Recorded Courses.