Worked with E-commerce and Technology Companies for SEO, SEM and User Acquisition Strategies.Worked with a few startups to execute their digital marketing strategy and drive high-value customers.Handling Google Adwords, Facebook Ads accounts for startups with the vision of lead generation. Able to generate an ROI of 300% with effective user acquisition strategies.Some of the recent work includes:--- Managed SEO of one of the biggest software companies that build live streaming software for Twitch and got their website to rank in the top 3 results for the most relevant keywords.--- Managed SEO of a Sports Content Company with around 60 Million Traffic.--- Scaled an Automobile E-commerce Site from 0 to 100K INR worth sales per day.--- Managed User Acquisition Campaigns and SEO for one of the growing E-learning Startups--- Managed a News Website with ~10 Million Monthly Traffic--- Managed SEO of a Mortgage, Insurance, and Loans website and hit top 10 rankings for the most relevant keywords

Worked as the business head for DeccanRummy.com and handled SEO, SEM, Social Media, and entire product and business strategy.SEO: Was able to achieve top 10 rankings for the most relevant keywords in flat 6 months. PPC: Handled Google and Facebook Ads and was able to increase the acquisitions by three times and reduce the CPAs by 100%.User Retention: Launched several User retention campaigns to make sure the userbase sticks to the platform and continuous player liquidity is maintained.Customer Service: Hired and trained a customer service team who helped in player onboarding, tutoring the players, solving their queries and making sure that players have a seamless gaming experience.Revenues: With the various acquisition and retention programmes, we were able to increase the revenue by 100% in a short span.

Led the marketing initiatives for KhelPlayRummy and KhelPlay.com (Poker) that included user acquisitions, retention, search engine optimization, paid-advertising via Google Adwords and Facebook, Email Marketing, Social Media Marketing, Customer Service, CRM, product development and overall P&L management. Single-handedly took out the website from Google penalties and achieved top 10 rankings for the most profitable keywords.Managed monthly spends of INR 5 Million on Google, FB, and ad-networks.Was able to reduce the cost per acquisitions by 10 times and brought high RPU players into the system.

Managed the #seo for sites like Askme.com, YellowPages.co.in, Getit and other properties of the group to generate organic traffic.Worked closely with the technology and product team to build the site and content in compliance with the search engine guidelines.Worked on the launch of Askme App to drive app installs and developed an effective tracking and engagement, reporting model.Analyzed the competitors (50 times bigger) to understand their website structure, content depth and backlink profile and prepared an execution plan that helped in hitting better ranking for the website.

Lead a team of 12 digital marketing professionals to manage the world's biggest e-tailer of Indian ethnic wear. Managed spends of Rs 1.5 CR per month to drive sales from all over the world. Came up with effective strategies and used innovative tools to improve conversion rates and revenues.

Started with SEO and Single-handedly optimized the website to achieve #1 rankings for all top rummy related keywords in Google.Picked up the responsibility of online users acquisitions and managed Google Ads, Facebook Ads and worked with many ad-networks and affiliate marketing companies to drive user acquisitions and was successful in hitting the targets within the given CPAs.Won Employee of the Quarter award for hitting all targets.

Lead the #seo initiatives for all the major group websites like Times of India, Economic Times, Shopping, Travel, ZigWheels, NBT, AstroSpeak etc to achieve top rankings in Google.Worked closely with the technology team to build a CMS that enabled SEO elements while uploading a story.Trained a team of 200 editors on how to write content that adheres to search engine guidelines.TOI Website became the world's number 1 newspaper website during my tenure.

A UK based company that had offices all over Asia sold real estate properties in the UK, UAE and India maintained a strong digital presence.Managed a portfolio of 100 odd websites for SEO, Lead generation, Content marketing, Online reputation management.Ran effective lead generation campaigns via Google Adwords, Yahoo, MSN and some direct media buys Search Engine Optimization, SEM, Lead Generation Campaigns, Online Media Buying, Web Analytics, Online Reputation Management, Campaign Management

Business Analysis, SEO, Website Management, Product Releases, Client Servicing, Email Marketing