-Initiated and pioneered consumer research on specific demographics.-Formed and led business cases for product marketing based on industry data-Championed product development and new releases by analyzing trends and sales forecasts.-Capitalized on emerging opportunities, tracking market trends and preferences.-Identified potential markets with economic and commercial surveys.-Launched and customized products for domestic and regional markets, adapting strategies and messaging.-Priced items after analyzing market characteristics, cost and markup factors.-Assisted Product Manager with creating line plans-Took full responsibility for the operations of the PLM system-Worked with the factory to assemble and develop product tech packs for new and upcoming products-Communicated companywide with product updates and features-Developed out PLM 1, PLM 2, and PLM 3 alongside Product Manager

-Coordinated marketing copy, videos and other creatives for campaigns.-Maintained content tone, language and personality by partnering closely with branding team.-Identified new marketing approaches based on customer feedback and data analytics.-Managed athletes & accounts with a total social reach of over 8M+-Scheduled out monthly social media assets for Slater Designs, Firewire & Thunderbolt Surfboards accounts-Successfully tracked the monthly engagement of over 36 social media accounts owned by athletes-Assisted with launching 3 independent brands off the company (Thunderbolt, Soleil, Endorfins)-Launched 20+ different boards/technologies-Assisted CEO & CFO with aesthetic content for pitch decks-Successfully coordinated Tech Summits with outside vendors for a conference of over 50+ attendees-Fluent with SKU management system (Acumatica) and fulfilled multiple manual orders per day-Managed and created new organizational structures for content distribution through Dropbox-Managed workflow in company wide meetings & organized companywide information-Managed, Operated & Generated Revenue through Omnisend-Assisted CMO with managing Shopify and using Shopify analytics to target market product with high inventory-Successfully ran monthly giveaways-Generated foot traffic to company Demo Days through the use of social media marketing

Kai Pono is a startup that is addressing the large problem of stormwater run-off. Urban runoff is THE leading source of water quality impairment. We believe in providing a clean ocean and environment for future generations through innovation and extensive creativity. We provide hands on experience working with water treatment technologies that assist with the minimization of pollutants into our oceans.-Ran weekly meetings with internal team of 6-Generated continuous cash flow for the company, over $40,000 raised in non-dilutive funding-Participated in incubator and accelerator programs such as SDSU Zip Launchpad and the UCSD StartBlue Program-Traveled nationwide to pitch the company-Assembled various company pitch decks-Set up meetings with Angel Investors and Venture Capitalists-Ran continuous R&D with the engineering team-Set up and ran tables at trade shows and large events-Created continuous outreach efforts with local and global organizations-Managed business finances, keeping operations on sound financial footing with careful supervision.-Evaluated potential risks and developed contingency plans for various aspects of business.-Developed and executed comprehensive business plan.-Attended conferences and trade shows to network with industry professionals and stay informed on trends.-Negotiated contracts with suppliers, vendors, or other third-party providers as needed.-Set short-term and long-term organizational objectives to ensure continued success of business.-Created and managed budgets, financial projections, and cash flow analysis.-Oversaw daily operations, including marketing, sales, product development, and customer service.-Transformed internal structure to meet changing operational demands.-Boosted company profile through media interviews, conferences and public speeches.

-Maintain an Instagram that drives the audience towards the company account and website.-Assemble photoshoot mood boards that correlate with the overall brand.-Communicate with photographers and content creators to provide social media content for Midori Bikinis.-Gain valuable knowledge about the company that can easily be shared with customers on demand.

-Coach and mentor participants in the World Bank Youth Innovation Challenge"Participants entering the World Bank Youth Innovation Challenge have the opportunity to engage with global water experts and innovators from start-ups, corporates, investors, NGOs, and the World Bank to learn how to launch and scale their innovations to address critical water challenges.Semi-finalist teams will present their innovative, scalable, and sustainable solutions to CEO champions.Winning teams will be invited to join an Accelerator including mentoring by water-tech CEOs."

-Gain start up knowledge and experience through the resources in the Zip Launchpad at San Diego State University.-Compete in Pitch Competitions.-Present to an Advisory Board semesterly.-Receive constructive criticism on business idea and formulate a pivot around applicable advice.

-Learn valuable business development skills.-Create long term relationships through extensive networking.-Attend weekly meetings and provide personal business updates.-Complete case studies on existing businesses-Analyze KPI's of current businesses-Receive support from peers and advisors

Class #: BA404-Paired as a group with a local company in San Diego-Set achievable objectives and targeted struggling parts of the business-Conducted primary and secondary research to find solutions in multiple areas of the company: finance, accounting, operation and sales-Completed a brand new business plan and executive summary for the company and gave them the tools to make changes where needed.-Mitigated risks, evaluating current, and expected business operations to identify potential issues.-Increased client retention rates by optimizing customer service strategies.-Evaluated and optimized controls and reporting systems to improve business financial accuracy.-Boosted success of diverse businesses, offering insight on various facets of operations.-Set achievable objectives and targeted struggling parts of the business-Conducted primary and secondary research to find solutions in multiple areas of the company: finance, accounting, operation and sales-Completed a brand new business plan and executive summary for the company and gave them the tools to make changes where needed.-Conducted market research to identify new business opportunities.

-Shadowed the Property Management team at Makena Golf and Beach Club-Worked hands on with the VP of Operations to ensure members travel and stay were exceeding standards-Provided extra assistance during festive season-Reviewed processes to identify underperforming areas and brainstormed potential improvement ideas.-Contributed to sales strategy and promotional campaign development.-Provided exceptional customer service by responding promptly to inquiries and resolving issues in timely manner.-Communicated with customers to provide product advice and recommendations for account growth.-Collaborated with team members on cross-functional projects aimed at increasing overall company revenue.

Shadow the undergraduate team as they prepare mock term sheets for real startup companies in San Diego who are currently seeking funding and practice pitching.

-Responsible for shadowing multiple departments in the company.-Worked hands on with invoicing vendors-Created a cost comparison spreadsheet to compare existing vendors with competition to choose the best economical option.-Researched multiple effective work space examples and presented them to the company to assist with increasing productivity remotely and on site.-Went through files and updated the aesthetic in order to make them more user friendly.

Co-Founder of Bright Backs. A start-up company based out of San Diego CA. Bright Backs focuses around a therapeutic way for seniors to age independently