• Established and nurtured new business relationships, aligning service offerings with client objectives to drive brand affinity.• Developed and executed marketing strategies to boost customer retention, expand market penetration, and solidify brand loyalty.• Conducted comprehensive market research, transforming complex data into strategic insights to inform brand health initiatives.• Generated profitable revenue, contributing to the robust growth of the business unit, and enhancing brand equity.• Led a strategic team in identifying market opportunities, formulating tailored solutions, and implementing plans that augment both fiscal performance and brand perception.

• Business development and marketing for research projects. Regions Saudi Arabia, UAE ,Qatar, Bahrain• Proposals/quotes writings, based on client research brief (RFP/RFQ)• Designing research instruments (questionnaires, discussion guides, sampling plans, etc)• Designing of creative and profitable research proposals and insightful presentations• Monitoring and supervising fieldwork. Controlling costs/profits on jobs• Ensuring conformance with ESOMAR Code of Conduct and high quality work• Identifying and following up new business opportunities and new business frontiers• Designing and Implementing research methodologies based upon client objectives • Project Executions and Operations in Saudi Arabia, UAE ,Qatar, Bahrain regions.

• Managed multiple market research projects at once, within timeline and budgets, including working closely with colleagues in operations groups to oversee all operational components of projects• Coordinated with the internal departments: quotation, Scripting Online/CATI/CAPI, translation, sampling, design and coding/data or outside vendors as necessary throughout project lifecycle• Closed coordination with clients, in consultation with the research director to develop and design appropriate solutions based on the research approaches and research models/products that are best suited to meet their needs. • Assisted in the preparation of proposals, delivering research design and methodological advice to clients and designing questionnaires• Performed data analysis and verification, draw conclusions; prepare reports and presentations make recommendations from the data results based on the client’s requests and business issues

• Managed field operation offices to execute quantitative and qualitative research project.• Making sure that research objectives are met efficiently and on a timely manner within given budget with ensuring the fieldwork quality.• Recruitment and training of team of Supervisors /Surveyors and mystery shoppers according to the project requirements. • Prepared direct cost for qualitative and quantitative research projects • Training and development of field team develop field plan and briefings of projects.• Helped client service executives in the development of test design/methodologies /Questionnaires translation/CATI,CAPI programs • Implemented quality control procedures i.e. back checking, editing, accompaniments