Nicholas W. Email & Phone Number

Pittsburgh, PA, US

Cary, NC, US

The MercuryGate TMS simplifies and centralizes the management of freight transportation within a single software platform to save time and money for shippers, 3PLs, brokers and carriers around the world. The platform supports all modes of transport including ocean, air, rail, truckload, LTL, last mile, parcel and intermodal to give you visibility to every.

Cary, NC, US

Cary, NC, US

Austin, Texas, US

We are an intelligent automation consultancy that provides unrivalled end-to-end service delivery, with a relentless focus on true customer success. We help enterprising & ambitious businesses to dramatically improve the way they work by removing onerous tasks & processes, releasing human workers to focus on value-added productivity. We are here to be a.

Pittsburgh, Pennsylvania, US

• In today’s technology-driven world, the mandate of transformation represents both challenges and opportunity. CEI enables clients to harness innovation to gain competitive advantage and achieve meaningful results. We.
• Responsible as the senior marketing leader for all elements of brand, corporate, field and solution marketing spanning digital media, social channels, and field activity to drive pipeline and revenue. Field activity.
• Own service line marketing by working with sales and delivery teams to craft and deploy differentiated GTM materials around our offerings including positioning presentations, sales enablement materials, prospecting.
• Spearheaded communications strategy for CEI’s acquisition of PMG which was the company’s first acquisition. Materials included internal enablement and external positioning focused on the differentiated value of the two.
• Spearheaded the development and deployment of critical communications in response to COVID-19 to articulate the position of the company.
• Increased LinkedIn follower monthly acquisition by more than 2x / month resulting in more than 5,500 new followers in the past 13 months which is a 64% increase.

• Responsible as the senior marketing leader for all elements of corporate and demand generation marketing spanning branding, digital media, social channels and field activity to drive pipeline and win revenue. Field.
• Worked cross-functionally on the rebranding of solutions and launching of new products. This required the creation of web content and new sales assets such as data sheets.
• Responsible for managing and growing strategic partnerships with technology companies and industry associations
• Owned and introduced new tools and vendor relationships to support the business.

Armonk, New York, NY, US

• Think.
• Responsible for identifying, understanding, communicating and impacting marketing contribution to the business with engagement from SVPs down to FLMs
• SaaS and digital offering team focal requiring buyer journey assessments and funnel analysis
• Led marketing plans targeting CIOs, data scientists, app developers and IT architects
• Solution focus included Cloudant, dashDB, BigInsights, Spark as a Service and Compose
• GTM mix spanned content syndication, third party sponsorships, marquee events and sales support

Armonk, New York, NY, US

• Led GTM planning targeting chief of police and director of emergency management
• Evolved messaging to be role specific while marketing i2 COPLINK and video analytics software
• Stretch assignment to devise and execute plan to support North America sales enablement session with over 200 subject matter experts with goal to enable 1,000+ sellers on articulating the value of IBM capabilities and.

Armonk, New York, NY, US

• Prepared and led sales executive discussions on pipeline metrics including future quarter pipeline outlook and build actions, yield analysis, digital performance, and marketing impact
• Led marketing plans for Information Management software including PureData for Analytics, DB2, Infosphere Information Integration and Master Data Management
• Led sales executive discussions on future quarter pipeline outlook and build actions
• Ensured geo readiness to incorporate acquisitions into marketing plans (ex. Netezza)

Armonk, New York, NY, US

• Oversaw field software marketing activity in Midwest Area Business Unit
• Coordinated with first line sales managers on 70+ events a year
• Interlocked with business partner channel sales team to extend reach into market
• Direct oversight of quarterly budget expenditures

Armonk, New York, NY, US

• Worked directly with Technical Exploration Center (TEC) Architect-in-residence to oversee and enhance operations of 1-to-many hands on client labs and demonstrations
• Spearheaded beta testing and enablement of a new worldwide TEC reservations database
• Created TEC annual business report and implemented instructor surveys

Master Of Science (Ms), Public Policy And Management

Master Of Science (Ms), Marketing (Expected 2025)

Bachelor Of Science (B.S.), Economics And Mathematics

Education record

Certificate