Nayab Butt Email and Phone Number

Start & Grow – Growth o Launched Actionable Insights feature on Home, generating $6.5M in gross profit by collaborating with 8 teams across Shopify and developing hypotheses to drive merchant KPIsDigital Downloads App, Creators – Growth o Increased efficiency by 16% for 100K weekly active users by releasing 3 features and updating onboarding flow (+15% conversion)o Demonstrated strategic product sense by developing a 3-lever roadmap and aligning executives to pivot engineering resources from Digital Downloads to higher impact Growth initiatives Theme Customization, Storefronts – Core o Evolved 13 year-old color selection & application system in Theme Editor with new color scheme setting type for theme developers

Instagram / TikTok: @nayabbutttto Achieved 106K impressions and increased followers by 21% in 3 months by implementing SEO principles, adapting to trends/changes in the algorithm, cross-platform promoting, and building a personal brand around modest fashion on Instagramo Grew TikTok page by 202% in 9 days by curating consistent, short-form content for students interested in Product/Engineering

o Achieved 50% merchant conversion rate by planning and launching a 3-step, personalized email campaign in Salesforce Marketing Cloud for ~3000 merchants that guided, instructed, and supported merchants in store activation with product uploads o Conducted thorough competitor analysis of top ecommerce platforms and presented a comparison of their methods of merchant identity verification to Product Leadership with suggestions on how to improve KYC process at Wish

• Identified $3.1M in labour/operational savings by leading user research and quantifying cost-benefit value of item location accuracy improvement across 700 stores; pitched 3 distinct business cases to Product Executives, Operations, and company • Built roadmap for real-time fulfillment dashboard by gathering, prioritizing, and translating user needs into technical requirements• Drove discovery phase by researching innovative tech and strategizing execution of RFID to improve order identification efficiency• Architected live dashboard using SQL and Google Data Studio to identify variations from the optimal method algorithm

• Constructed onboarding workflow with strategies to ensure sign-up acquisition and user retention

• Led feature prioritization and usability testing to accelerate the design and launch of virtual conferencing platform in 2 months• Converted 42% of customer feedback tickets to completed/in progress within 1 month by implementing ideation process in Trello • Optimized customer renewal strategy by coding a centralized API based dashboard to report key metrics such as utilization MoM

• Promoted the intersection of technology and social good by planning and executing events such as a Women in Tech panel, Interview Prep Workshop, & EOT Project Showcase • Pursued and developed relationships with sponsors that aligned with Blueprint’s mission

Client Experience & Process Optimization• Identified Youth client pain points and proposed removal of informal trust accounts to Product executives after conducting competitor analysis• Achieved $2.02MM in projected fraud loss savings by collecting key metrics and identifying risk impacts to construct enhanced criteria per user stories• Represented Product on cross-functional team to provide clear product feasibility and deliver low cost solution with minimum client impact resulting in annualized savings of $2.90MM

• Coordinated case competitions, Q&A panels, podcasts, and resume critiques in order to equip UW students with product management resources and inspire innovative thinking• Created effective solutions amidst time constraints as the team’s initial point of contact regarding complications