REZY360 is a customizable community platform with a suite of powerful business tools, from API integrations to managed services that can bolster the operations of companies in diverse industries.I am Working alongside the Founder and CEO to oversee the commercial aspects of the business. as the CCO I am overseeing multiple ventures and business initiatives. I am responsible for driving the business strategy, and fostering relationships with customers and vendors with a view to building and implementing commercial and financial strategies to exponentially grow the business at a global scale. My role entails aspect including strategy, business planning, customer and vendor engagement models, financial modeling and financial management. Here I provide insights on ROI and profitability while leading the development of an optimal product and service pricing structure.

ZAYNA Ventures provides business and management consulting services.

Led the Business Operations and Finance functions for Meta’s Fintech division. Worked alongside the leadership team within the division and cross functional teams across Meta. Some of the key responsibilities included:- Supporting leadership with strategic and analytical insights for monetization and long-term investment decisions. - Providing an objective finance point of view by developing structured frameworks, using data to provide actionable insights, and building rigorous driver based financial models.- Leading budgeting and forecasting exercises for the division and active management of Headcount and financial resources.- Providing regular financial reporting to Meta’s Finance leadership and to the division’s leadership. - Leading and coordinating cross-functional projects.

REZY360 is a customizable community platform with a suite of powerful business tools, from API integrations to managed services that can bolster the operations of companies in diverse industries.I am Working alongside the Founder and CEO to build and implement strategies to exponentially grow the business at a global scale. This is a dynamic role responsible to lead the business from every aspect including strategy, business planning, customer and vendor engagement models, financial modeling and financial management. Some of the key responsibilities include:- Build multi-year business plans, supported by robust driver-based agile financial models incorporating scenario analysis. Explore fund-raising opportunities and coordinate with potential investors. - Provide strategic insights and lead the development of an optimal product and service pricing structure.- Develop and implement budgets and forecasts with close attention to the underlying revenue and cost drivers, considering the overall micro and macro-economic conditions.- Track business performance by utilizing variance analysis, KPIs tracking and implement necessary adjustment to financial model while recommending corrective actions to business units.- Oversee financial reporting and compliance related matters.

Visa Inc. is one of the most renowned and respectable names in the global payment industry. The Company is among the 5 strongest and most respectable brands in the world. Based out of US Visa operates throughout the world. Administratively CEMEA is one of the five hubs through which the Company operates with Dubai as the regional headquarter. Key Responsibilities:Reporting into the Global Corporate Controller in the US I headed the Financial & Operational Controllership function of the Company for CEMEA region. Additionally I also headed the Controllership function for CyberSource Europe (a subsidiary of Visa with offices in several European countries). I was entrusted with heading the Controllership function for CEMEA as well as Asia Pacific regions for almost a year, contributed in hiring a new controller for the AP region and successfully handed over the responsibilities to him. Key responsibilities, assignments undertaken and achievements include: Heading the Controllership function for Asia Pacific, and CEMEA regions as well as Cybersource Europe. Led the review activities with FP&A teams in terms of assumptions used, results achieved, variance analysis, re-alignment and course correction. Led post acquisition finance, HR and operational process integration for Visa Europe. Served at the Board of Directors of several group companies Led multi-locational teams (including UAE, Russia, Ukraine, South Africa, UK etc.)  Headed Controls Enhancement and implementation programs for Russia, CIS SEE and MENA regions resulting in a best in class - Green (satisfactory) rating from the Internal Audit. Headed decentralization of the activities from US and Singapore hubs. Successfully transitioned CEMEA shared Services Centre activities from Austin and Singapore to Dubai. Headed CEMEA Controls Committee Budget and forecast management  Acted as an advisor to business in terms of Financial management, Best Practices, Company's policies and procedures

Network International (NI) is the largest card acquiring and payment processing company in the MENA region, owned by Emirates NBD Bank (Gulf’s largest bank) and Abraaj Capital (Middle East’s largest Private equity firm).Led the Financial Planning & Analysis and Controllership functions for the whole group covering operations in UAE, Bahrain, Egypt, India, and Singapore. Contributed at Board level for a number of subsidiaries.- Developed and led Organizational Preparedness Program for taking the company to public. This subsequently led the Company to a successful IPO. - Led the assessment exercise for inorganic growth opportunities (including business partnership and mergers & acquisitions). Developed scenario based multi-year financial models to assess the feasibility of business opportunities considering the overall impact on profitability, cashflow, and overall financial strength of the group.- Oversaw financial planning function. Monitored financial performance through by measuring and analyzing results against financial plans, budgets and forecasts; recommended corrective actions, impacting quality of revenue that positively contributed to the bottom line. Developed detailed models, comprehensive analysis and presented reports to top management to assist with business decision making and improving financial results.- Led Investors Reporting & Liaison function. Conceived, developed, implemented and presented dash boards and reporting packs for investors and board of directors.- Led Treasury Realignment project that resulted in multimillion-dollar savings.- Led Disentanglement Projects, process improvements and ERP implementation.- Oversaw the accounting, reporting and compliance activities. Worked closely with internal audit, external audit, legal and compliance functions to mitigate and address internal and external risks.

GulfCap is a boutique Investment & Financial Services group involved in Venture Capital & private equity Investments and provides all kinds of corporate finance advisory services. The group has strategic investments in various sectors throughout MEASA region including oil & gas, banking, insurance, technology, leasing, and telecommunication.As SVP & Group CFO (based in Dubai)• Controlling the Finance, treasury and accounting functions.• Timely Reporting and compliance with requirements of DFSA and DIFC.• Liaison with Banks, Auditors, Legal Advisor, other vendors and service providers.• Managing the Committees to review investments and contribute in making financial decisions.• Actively involved in group’s corporate restructuring (liquidation of entities, share allocations, mergers and consolidation.• Business planning, financial modeling, and structuring for clients and investee organizations.• Assisting investee and client organizations in implemeneting best pratices in financial management and corporate governance.

As Shareholders' representative (Based in Muscat)• Served as shareholders’ representative at an Oil & Gas Drilling company operating in MENASA region. Implemented growth strategy for the investment.• Remained responsible for Mergers, Acquisitions & overseeing and monitoring investments in Oil & gas sector. • Budgeting, analysis, cost reductions & controls, and revenue enhancement projects.• Reviewed operational & financial performance and reported to the BOD.• Performed focused reviews on critical areas and recommend remedial measures.• Re-engineered operations and worked along with the management team to ensure implementation.

BDO International is the world's 5th largest accounting and advisory services network spanning over 100 countries.Being Director and Regional In-charge was responsible for overall management of the firm's Regional office (Lahore). Handled clients ranging from large multinationals to small enterprises providing services in the fields of Auditing, Taxation and Specialist Business advisory. Key responsibilities included review and finalization of assignments, business development and providing training & guidance to the staff. A brief description of work undertaken is:External, Internal and Management Audits of listed and non listed Companies;Risk advisory and fraud investigation & deterrence services;Design, compilation and implementation of Accounting Systems, Internal Controls and HR Manuals;Preparation of feasibility studies and business models;Financial advisory services;Company incorporation and Corporate Compliance advisory services;Income Tax and Sales tax consultancyNotable achievement was to turn around a branch office into an operationally and financially independent unit with a sizable growth in clientele and revenues while ensuring highest level of integrity and quality.

Hira is one of the prime groups in Pakistani textile exporting industry. As CFO of the group companies- Remained responsible for formulation and implementation of financial and corporate strategies for the group. Remained involved in preparation of feasibilities, arrangement of debt and equity financing, dealing with financial institutions, arranged issuance of TFCs and launched IPO for the Company.Remained in active liaison with, Govt. departments and auditors.Remained actively involved in setting up an export oriented towel manufacturing unit.Introduced various changes in costing and budgetary functions that benefited the businesses in pricing their products in the Export markets.Arranged for foreign currency financing modes as a hedging tool and successfully saved valuable financial resources for the Companies. Availed financial options during import of machinery to guard against currency fluctuations.Looked after corporate, income tax and sales tax matters of the group.

Haseeb Waqas is a well known group in Pakistan with Haseeb Waqas Sugar Mills Limited as its flagship company listed on Karachi and Lahore stock exchanges.Managed accounting, treasury and financial aspects of operations of the Company.Remained involved in budgeting, analysis, arrangement of finances and preparation of periodic financial statements.Also looked after taxation and corporate matters of the Company.

Sardar is a 50 years old name in the Pakistani textile industry. I Headed the accounting and finance department of the group. Worked closely with the CEO as a key person in the team for expansion plans where I remained actively involved in:Purchasing a weaving unit through bidding process arranged by the Lahore High Court.Setting up a socks manufacturing & exporting unit. Prepared feasibilities for new ventures.Arranged financing for these ventures through cut throat negotiations with financial institutions.Controlled the Accounting, Corporate and tax affairs of the group through a team of 15 members.

Grant Thornton is among the largest international accounting networks with a very strong presence in Pakistan. I joined as an audit junior, worked in various departments and got promoted to supervisory position. Here I remained involved in the following tasks:Conducted statutory, Internal and Tax audits of various organisations in junior to senior capacity in the several sectors of the economy:Designed, implemented and executed comprehensive audit programmes, for different areas of accounts, to work in line with Grant Thornton International Audit Programmes and Techniques to suit the local statutes and environment.Provided consumer Banking Assurance services to banks.Gained following experience while working with in the Consulting Department:Organizational restructuring & Business Process Re-engineering;Preparation of feasibilities and financial models;Design & implementation of Accounting & Internal Control manuals;Conducted market surveys.