- Define and manage the marketing roadmap, setting expectations with all relevant stakeholders including the senior leadership team.-Managing performance marketing for Dermatologist-formulated active skincare portfolio across Facebook & Google - Synthesized complex data to develop seasonal campaigns that hinged upon optimal user flow and quality traffic, driving conversions.-Market research for new product launches and finalizing the right price of the products to ensure product adaptation. -Creating strategies to improve market penetration and increase the sales of slow-moving products. -Developed strategies to improve the Monthly active user base while maintaining stickiness by targeting the user at each step of the marketing funnel.

- Define and manage the marketing roadmap, setting expectations with all relevant stakeholders including the senior leadership team.- Managing a team of 5 people and leading performance marketing for Beauty & Health portfolio across Facebook & Google - Synthesized complex data to develop seasonal campaigns that hinged upon optimal user flow and quality traffic, driving conversions.- Market research for new product launches and finalizing the right price of the products to ensure product adaptation.- Creating strategies to improve market penetration and increase the sales of slow-moving products.- Developed strategies to improve the Monthly Sales while maintaining the ROAS by targeting the user at each step of the marketing funnel.

I joined the company with an objective of understanding the Digital marketing space from an Brand perspective as opposed to my knowledge as an Agency Performance MarketerBeing part of the core team helps in working closely with the CEO and Co-founder to create and drive digital strategy, handle multiple Channels & products and set up systems and process required for scaling upMy key responsibilities and work revolves around✔️Managing the entire performance marketing campaigns and team to drive profitable results for the company ✔️Setting up the reporting system to monitor and analyse performance marketing campaigns based on performance✔️Handling New Projects, strategy meetings and driving the ideas and suggestion into actual strategy and execution for delivering results✔️Understanding the benefits, requirements and pain points through thorough market research to create the content strategy and identifying marketing channels✔️Involved in setting up the tracking mechanism and automatic reporting through Facebook pixel, GTM , conversion tracking and Google Analytics✔️Creating and executing marketing funnels through understanding the business and revenue model to identify potential areas for value addition

- Managed client engagement and strategic consulting across E-commerce, BFSI, Sports industries with an energetic team of 4 Account Manager- Responsible for making BD Plans and client pitches to help acquire new business.- Ideating, Planning & Executing Long Term Performance & Branding Strategies- Presenting Monthly & Quarterly Performance Reviews with CXO Stakeholders Among Others- Mentored a team of Business Analysts. Created and Supervised Growth Plan for Each Member- Training and mentorship for junior members Conducted Audits and Prepared Marketing Plans For Clients Across BFSI, Food-tech, E-retail, E-commerce- Tested & Drove New Initiatives Across Clients

- Handled Bulk Executions For Clients Across Verticals- Handled End to End Account Planning, Structuring, Execution, Growth & Performance For Various Clients- Channels - Facebook, Instagram Snapchat, Twitter & LinkedIn- Devised and implemented strategies on Facebook, Instagram, Twitter, Snapchat and LinkedIn for new user acquisition, retention, remarketing & brand awareness for clients across E-Commerce, Sports & BFSI- Derived strategic insights for effective campaign management using Google Analytics, Appsflyer, Facebook Ad Manager etc. to maximize ROAS.

Enactus is an international nonprofit organization dedicated to inspiring students to improve the world through entrepreneurial action. It provide a platform for teams of outstanding university students to create community development projects that put people’s own ingenuity and talents at the center of improving their livelihoods. Guided by educators and supported by business leaders, the students take the kind of entrepreneurial approach that empowers people to be a part of their own success.

● Worked with IFFCO eBAZAR team for franchisee allocation ● Assisted Field manager in Rake Handling (Distribution)● Assisted in Micronutrients Soil testing● Conducted market Research to know about opportunities available with IFFCO eBAZAR

Contributed in the marketing campaign in February 17 through word of mouth & Social Media Marketing. The campaign reached out to an audience size of 1.3 Million with an overall engagement of 1 lakh.