Nayana Strobach Email & Phone Number

Toronto, Ontario, Canada

Ontario, Canada

Toronto, Ontario, Canada

• Captured and facilitated the understanding of briefs into the development guaranteeing effective solutions to the clients.• Evaluated cosmetic products and their attributes daily and throughout development, minimizing reworks and improving conversion rate. • Lead weekly project reviews with internal stakeholders and worked closely with sales team supporting discussions regarding new products and ongoing projects, feedbacks received and risk assessment.• Market research and strong understanding of the beauty industry and emerging trends, lifestyle, raw materials, packaging, and product development.

Toronto, On, Canada

• Managed timelines and projects from initiation to shipment, coordinating internal and external resources and ensuring projects remain within scope, established goals and quality criteria;• Delivered challenging and fast track projects by ensuring effective use of resources within operations;• Built relationship with clients, guaranteeing efficient communication and updates; • Challenged internal processes in order to achieve client’s expectations fully and on time;• Guaranteed proper tracking and maintenance of accurate records and project documenting.

São José Dos Pinhais

World’s largest cosmetic franchising company. 4,000+ points of sale, #1 Player in Fragrance category and Brazil’s most loved Beauty Brand. • Translated marketing strategies and trend analysis in new product development and launches; • Managed the entire product line life-cycle from strategic planning to tactical activities;• Successfully lead +16 simultaneous projects a year, including the relaunch of the biggest personal care brand within the organization with over 90 sku’s;• Collaborated and followed up with multi functional team and external stakeholders in order to guarantee projects execution excellence;• Trained team to guarantee perfect understanding of business targets and products attributes; • Supported the customer service center in order to maintain high level of positive brand equity; • Identified development needs of others and provided outgoing coaching to help improve their knowledge and skills.

São José Dos Pinhais

• Supported the development of the category strategic plan in a 3-year timeframe;• Generated monthly performance and sales reports;• Conducted public opinion surveys to identify the interests and concerns of consumers;• S&OP management support;

Curitiba Area, Brazil

• Market analysis via ACNielsen (Scantrack, retail index), Euromonitor and sales data for monthly international reports;• Supported innovation pipeline, communication plans, agency briefings, 360º campaign plans, consumer activation, digital platform development and consumer promotions;• Daily business routine: marketing analysis, sales tracking, consumer researches, budget control, stock levels, volume forecast;• Evaluated flavours for new launches in partnership with R&D team.

Curitiba Area, Brazil

Curitiba Area, Brazil

• Managed quality communication, customer support and product presentation;• Supported sales team by collecting personalized information on each client;• Welcomed all incoming clients in stores;• Handled and processed all incoming problems/requests/inquires for customers and associates;• Performed other general administrative and customer service related tasks as requested.

Post Graduate, Digital Marketing

Bachelor'S Degree, Advertising And Marketing