Nayana Franklin Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

• Colaboração com a Reestruturação do time de Marketing da empresa;
• Liderar as estratégias de reposicionamento de marca, a Construção do novo Manual Hits: Posicionamento, Territórios, Tom de voz, Brand persona; e Conceito Criativo;
• Responsável por desenvolver plano de marketing envolvendo visão estratégica, visão de mercado e consumidor, lançamentos e ações de comunicação visando aumentar a lucratividade, participação de mercado;
• Análise de mercado e Mapeamento dos Concorrentes;
• Discovery para novas linhas, parcerias e oportunidades;
• Construção de Ações de Relacionamento B2B2C;

São Paulo

• Management of always-on and seasonal marketing projects, such as the launch of the Unico brand in the LATAM market (Mexico country), and important dates for the business such as Privacy Day;
• Create marketing relationships with stakeholders (cross-functional teams, agencies and partners);
• Construction of Naming, Positioning, Communication and Message Strategy for new launches and functionality updates;
• Construction and evaluation of journeys and personas;
• Market intelligence research, competition and competitive analysis;
• Development of integrated Narrative and Creative Concepts for major events such as Febraban Tech and Vtex;

São Paulo

• Construction of the Strategic Planning area, bringing more relevance and strategy to the Unico brand and products and establishing myself as a key and connecting piece between several important stakeholders;
• Development and execution of marketing campaign strategies (B2B2C);
• Development and evolution of the entire Unico brand ecosystem;
• Interface with agencies and suppliers (local and international);
• Construction of briefings for cross teams and suppliers;
• Development of integrated Narrative, Positioning and directional Message of products for new launches and feature updates;

São Paulo

• Develop integrated and digital communication strategies (always on and seasonal, B2C) to achieve clients' business objectives by working closely with them and other agency departments such as Creative, Social and.
• Manage and develop my planning team, including aligning the work agenda, training and evaluating my team member's performance;
• Collect and analyze market data to identify business opportunities for clients, and direct the best paths;
• Creation and management of documents, reports and strategy presentations;
• Presence in day-to-day brand strategy and relationships with client teams;
• Represent the department and agency in meetings and presentations with clients and partners;

SÃO Paulo

• Planned Develop business, marketing and communications (B2C) strategies to achieve clients' business objectives, working closely with the Director of Planning and other agency departments such as Creative, Social and.
• Analysis of market data to identify business opportunities and point out strategic paths for clients (through qualitative and quantitative research / TGI / Commscore);
• Periodic monitoring of main competitors, analysis of consumers and journeys;
• Creation and management of documents and strategy presentations (PPT and Keynote);
• Presence in day-to-day brand strategy and relationships with client teams;
• Update on trends and innovations in customer focus segments such as health, hygiene and beauty;Advanced knowledge of the Persona tool, from Ilumeo - the best impact study of celebrities and influencers for Campaigns;

São Paulo

_Main clients of cars and life insurance: Localiza - rent a car, used cars, franchising and fleet management - and Bradesco Seguros

São Paulo

_Main clients of Health, Hygiene, Drink distribution and Beauty: Colgate, Pfizer, Takeda, Novartis, Boehringer Ingelheim, Lilly, DIAGEO e Instituto Boticário

São Paulo

NEWSTYLE became the current agency TracyLocke._Main clients of Telecom: Claro and NET

São Paulo

_Main clients Beauty, Pay TV, Personal Hygiene and Retail: SKY, MAC, Pão de Açúcar and Kimberly Clark

São Paulo

_Main clients of Telecom and Bank: Nextel and Itaucard

Teresina

Mestrado, Comunicação E Semiótica

Dissertação: "TV aberta e mídias sociais: o engajamento da audiência interativa na construção de conteúdos televisivos"

Branding - Gestão E Construção De Marcas, Branding

Bootcamp De Planejamento, Espm

Activities and Societies: Estudante do Bootcamp de Planejamento da Miami Ad School/ESPM 2012.01.

Mba Em Marketing, Mba Em Marketing

Administradora, Bacharel Em Administração De Empresas

Publicitária, Bacharel Em Comunicação Social Com Habilitação Em Publicidade E Propaganda

Activities and Societies: .