• Colaboração com a Reestruturação do time de Marketing da empresa;• Liderar as estratégias de reposicionamento de marca, a Construção do novo Manual Hits: Posicionamento, Territórios, Tom de voz, Brand persona; e Conceito Criativo;• Responsável por desenvolver plano de marketing envolvendo visão estratégica, visão de mercado e consumidor, lançamentos e ações de comunicação visando aumentar a lucratividade, participação de mercado;• Análise de mercado e Mapeamento dos Concorrentes;• Discovery para novas linhas, parcerias e oportunidades;• Construção de Ações de Relacionamento B2B2C;• Acompanhamento e orientação para materiais de Vendas e PDVS.

• Management of always-on and seasonal marketing projects, such as the launch of the Unico brand in the LATAM market (Mexico country), and important dates for the business such as Privacy Day;• Create marketing relationships with stakeholders (cross-functional teams, agencies and partners);• Construction of Naming, Positioning, Communication and Message Strategy for new launches and functionality updates;• Construction and evaluation of journeys and personas;• Market intelligence research, competition and competitive analysis;• Development of integrated Narrative and Creative Concepts for major events such as Febraban Tech and Vtex;• Contribution with data-based insights to support strategic business decision-making;• Strategy and integrated narratives that supported demand generation in Inbound, Outbound, ABM, Events;• Collaboration in the construction of Go-To-Marketing (GTMs): Planning the strategy for new products and launches,working on building the positioning and communication message, in addition to supporting the Sales Pitch;• Working on extra projects: Guidance of young apprentices in the New Start Unico Project with Instituto Ser+; and member of the Unico Cultural Interviewers team, with 8 months of experience and almost 90 interviews carried out.

• Construction of the Strategic Planning area, bringing more relevance and strategy to the Unico brand and products and establishing myself as a key and connecting piece between several important stakeholders;• Development and execution of marketing campaign strategies (B2B2C);• Development and evolution of the entire Unico brand ecosystem;• Interface with agencies and suppliers (local and international);• Construction of briefings for cross teams and suppliers;• Development of integrated Narrative, Positioning and directional Message of products for new launches and feature updates;• Market intelligence research, competition and competitive analysis;• Value proposition for area and products, with continuous improvement of work models;• Working with multidisciplinary teams, ensuring the relationship and intersection between CMI, Communication, Media, ABM, Events and PMMs - top to bottom of the funnel.

• Develop integrated and digital communication strategies (always on and seasonal, B2C) to achieve clients' business objectives by working closely with them and other agency departments such as Creative, Social and Content, Media;• Manage and develop my planning team, including aligning the work agenda, training and evaluating my team member's performance;• Collect and analyze market data to identify business opportunities for clients, and direct the best paths;• Creation and management of documents, reports and strategy presentations;• Presence in day-to-day brand strategy and relationships with client teams;• Represent the department and agency in meetings and presentations with clients and partners;• Update on the latest trends and innovations in the area of strategic planning and marketing, with emphasis on the focus segments worked on such as food, health and telecom.

• Planned Develop business, marketing and communications (B2C) strategies to achieve clients' business objectives, working closely with the Director of Planning and other agency departments such as Creative, Social and Content, Media & Insights;• Analysis of market data to identify business opportunities and point out strategic paths for clients (through qualitative and quantitative research / TGI / Commscore);• Periodic monitoring of main competitors, analysis of consumers and journeys;• Creation and management of documents and strategy presentations (PPT and Keynote);• Presence in day-to-day brand strategy and relationships with client teams;• Update on trends and innovations in customer focus segments such as health, hygiene and beauty;Advanced knowledge of the Persona tool, from Ilumeo - the best impact study of celebrities and influencers for Campaigns;• Foster a creative, innovative and diverse culture within teams and clients, stimulating the generation of new ideas and solutions.

_Main clients of cars and life insurance: Localiza - rent a car, used cars, franchising and fleet management - and Bradesco Seguros

_Main clients of Health, Hygiene, Drink distribution and Beauty: Colgate, Pfizer, Takeda, Novartis, Boehringer Ingelheim , Lilly, DIAGEO e Instituto Boticário

NEWSTYLE became the current agency TracyLocke._Main clients of Telecom: Claro and NET

_Main clients Beauty, Pay TV, Personal Hygiene and Retail: SKY, MAC, Pão de Açúcar and Kimberly Clark

_Main clients of Telecom and Bank: Nextel and Itaucard