Nayana Jayarajan Email & Phone Number

Vienna, Austria

Vienna, Austria

Drafted the first content and multimedia strategy for the organization, defining communications policy and processes, and hiring staff and consultantsWorked with designers and coders to build a multilingual (AR-SP-EN-DE) website, and implemented a content and marketing strategy that grew the audience from ~50,000 users/ month (2016) to 200,000 users/month (2021) Built an extensive network of freelance contributors in the organization’s core areas of operations, and trained programmatic and field staff to develop a regular content pipeline of success and impact stories Planned and oversaw the implementation of the progressive launch of the organisation’s social media presence on Twitter, Facebook, Instagram and Linkedin. Thanks to a combination of compelling content, community-building and data-driven marketing, we were able to grow a total audience of over 200,000 engaged users on social mediaAdvised the Secretary General, senior staff and Board of Directors on crisis communication strategy and action, managed media relations on sensitive issues, provided training on media and crisis communications to senior staff and Board

Vienna, Austria

Vienna, Austria

Led KAICIID’s world-wide media outreach activity, including building extensive networks of journalists in English-, German-, Spanish- and Arabic- speaking countries, and organising press conferences in over 15 countries Led the media relations team at a landmark conference on reconciliation in post-ISIS Iraq and Syria, which was attended by more than 2000 participants and 100 journalists, and resulted in over 700 media articles in 98 countries and 17 languages Coordinated with colleagues across the organization to conceptualise, draft, design and produce the organization’s first Annual Report Produced a monthly newsletter and grew the distribution list to over 10,000 subscribers Wrote/edited speeches, articles and op-eds for the Secretary General and Deputy Secretary General

Vienna, Austria

Spearheaded a proactive media engagement campaign and oversaw its implementation in six European countries by PR agencies and other vendors, leading to a 45% increase in media and public relations output measured in positive media coverage Aligned and coordinated public relations activities and strategies across a group of six international shareholders and six national offices, including adapting to project changesDesigned and implemented an internal communications strategy for the organization, which included events, focus group workshops, and the establishment of an Intranet (Sharepoint) Represented the organization at international conferences and meetings with Ministries of Foreign Affairs in member countries, and the European Commission Drafted the communications component of the project-wide crisis plan, including detailed communications and stakeholder outreach plans for scenarios ranging from natural disasters, sabotage, and terrorist acts

As the first-ever communications expert recruited by the IPI in its 60-year history, established a communications department from the ground up Redesigned and re-launched the organization’s website, launched IPI’s social media presence and established a monthly newsletter dedicated to monitoring violations of press freedom around the world, contributing to a 20% annual increase in fundraising and event attendance. Wrote and researched news articles which were quoted and published by leading media worldwide such as Reuters, Agence France Presse, the Guardian, Die Zeit, Le Monde etc.

Designed and implemented an advocacy and fundraising campaign to create awareness of consumer-led measures for sustainable energy access and climate change mitigation in India As part of a team, coordinated communications and media outreach around a campaign to draw attention to the health and safety risks borne by Indian shipyard workers. The campaign was notably featured on every primetime broadcast news programme in India.

Worked on Bazaar, a primetime show on daily analysis and tracking of the National Stock Exchange.

Certificate, Public Policy Analysis

Certificate Course, Applied Risk Communication For The 21St Century

Ma, Global Studies

Ma, Global Studies

Postgraduate Diploma, Journalism

Ba, English (Honours)

Activities and Societies: President of the Dramatics Society, the Campus Women's Association, elected Class Representative to the Student.