Digital advertising creative and brand specialist with a decade of experience across digital, B2B, and consumer marketing. Expertise spans crafting impactful campaigns and strategies for leading global and national brands, including IBM, Amazon, The Economist, Johnnie Walker, ITC Group, and Unilever.With an academic background that includes an MSc in Strategic Marketing from Cranfield University and foundational studies in Media Communications, a comprehensive understanding of consumer behavior, the and customer experience has been developed. This versatile experience extends from digital strategy to broader creative and brand-building roles.Experience includes serving as a Marketing Specialist at WATCHO, a UK-based independent watch retailer, where marketing initiatives were led to enhance brand visibility and customer engagement. This role involved spearheading a successful co-branded print campaign with Rado and contributing to the development of the brand's voice and personality.Combining creative intuition with strategic acumen, projects are guided from concept to execution, ensuring alignment with business objectives and resonance with target audiences. Leadership is characterized by a proactive and collaborative approach, mentoring teams to achieve innovation and excellence.Passionate about driving brand growth and enhancing customer experiences, with a strong commitment to diversity, equity, and inclusion (DEI). Dedicated to fostering inclusive workplaces that promote equal opportunities and mentorship. Equipped with a comprehensive skill set and a proven track record of success, bringing confidence, creativity, and a results-oriented mindset to every project.
Listed skills include Event Planning, Writing, Blogging, Compere, and 9 others.