Nayara Rabelo

Nayara Rabelo Email and Phone Number

Product Owner | Growth Squad @ Businessmap Brasil
Campo Grande, MS, BR
Nayara Rabelo's Location
Campo Grande, Mato Grosso do Sul, Brazil, Brazil
About Nayara Rabelo

I am a marketing professional with over 8 years of expertise in marketing, product marketing, client relationship management, and customer service.My journey has transformed me into a versatile professional with a comprehensive understanding spanning various domains, encompassing both specialized and multidisciplinary skills. I have thrived in diverse sectors, ranging from advertising agencies to technology companies and corporate education for tech professionals.Working closely with IT companies and professionals has expanded my knowledge of Agile methodologies and product development, enabling me to fuse marketing with technological innovation.My key strengths lie in my unwavering dedication, lifelong learner mindset, focus on metrics and results, and a collaborative approach. I consistently contribute to team efforts and relentlessly pursue enhanced professional relationships.For the past 3 years, I have successfully operated within a remote work model, showcasing my adaptability and efficiency in virtual environments.Academically, I hold degrees in:Bachelor of Social Communication | Public RelationsBachelor of Social Communication | JournalismPostgraduate Program | Communication and Marketing in Digital MediaFeel free to connect with me at nayaranunesrsbelo@gmail.com.

Nayara Rabelo's Current Company Details
Businessmap Brasil

Businessmap Brasil

View
Product Owner | Growth Squad
Campo Grande, MS, BR
Website:
kanbanize.com
Employees:
38
Nayara Rabelo Work Experience Details
  • Businessmap Brasil
    Product Owner | Growth Squad
    Businessmap Brasil
    Campo Grande, Ms, Br
  • Businessmap
    Sdr
    Businessmap Jan 2024 - Present
    As a Sales Development Representative at Businessmap Brazil, my role is to present to the world the most comprehensive solution on the market for project and portfolio management. I focus on relationship building and B2B sales, utilizing outbound prospecting strategies and actively participating in events. Additionally, I lead meetings, develop inbound campaigns for lead generation, and oversee pipeline tracking. Working within a global team, I am constantly exchanging experiences and seeking… Show more As a Sales Development Representative at Businessmap Brazil, my role is to present to the world the most comprehensive solution on the market for project and portfolio management. I focus on relationship building and B2B sales, utilizing outbound prospecting strategies and actively participating in events. Additionally, I lead meetings, develop inbound campaigns for lead generation, and oversee pipeline tracking. Working within a global team, I am constantly exchanging experiences and seeking continuous improvement for the most effective sales execution of a SaaS company. Show less
  • Autônomo
    Marketing Consultant
    Autônomo Aug 2023 - Present
    In recent months, I have been dedicating myself to specific projects in the field of marketing, working on various assignments across different clients and sectors. These tasks encompass social media management, brand positioning planning, website redesign, and content production, including projects for international companies.I have been leveraging the knowledge accumulated throughout my career to bring valuable insights to new clients. In one of the recent brand positioning… Show more In recent months, I have been dedicating myself to specific projects in the field of marketing, working on various assignments across different clients and sectors. These tasks encompass social media management, brand positioning planning, website redesign, and content production, including projects for international companies.I have been leveraging the knowledge accumulated throughout my career to bring valuable insights to new clients. In one of the recent brand positioning strategies, a client expressed their satisfaction by sharing the exciting news of securing their first out-of-state client.I am delighted to contribute and assist people in reaching new heights! Show less
  • K21
    Senior Marketing Analyst
    K21 Sep 2021 - Jul 2023
    Remote
    Products: Responsible for planning and monitoring the performance of the company's products as Digital Marketing Strategies and user acquisition and retention (inbound). Also, I was in charge of marketing planning for new launches. I served as a product marketing specialist in a new business segment focused on recorded training. In my role as a senior analyst, I was responsible for fostering relationships with other company teams such as sales and customer experience. Additionally, I functioned… Show more Products: Responsible for planning and monitoring the performance of the company's products as Digital Marketing Strategies and user acquisition and retention (inbound). Also, I was in charge of marketing planning for new launches. I served as a product marketing specialist in a new business segment focused on recorded training. In my role as a senior analyst, I was responsible for fostering relationships with other company teams such as sales and customer experience. Additionally, I functioned as a leader for other members of the marketing team. I conducted metric tracking for result evaluation and decision-making. Events: Event Coordinator, responsible for sponsorship and partnership management, relationships with suppliers, budget etc. Additionally, I organized events for the company itself. As an example, I served as the Product Owner for the Scrum Gathering Rio, one of the largest agility events in Brazil sponsored by the Scrum Alliance. I successfully delivered the first in-person edition post-pandemic, which was a great success. I was responsible for the organization of other in-person events, as well as virtual events.Content Creation & Marketing: Create compelling and engaging content for various digital channels, including newsletters, promotional materials, and coordinate the company's blog.Additional Experience: OKR and Agile Methodologies Show less
  • Digix Soluções Em Ti
    Marketing Analyst
    Digix Soluções Em Ti Oct 2018 - Aug 2021
    Campo Grande, Mato Grosso Do Sul, Brasil
    Employee Marketing: Responsible for internal communication in a tech company with approximately 700 employees. Management of internal communication channels, such as chats, blogs, email, and text messages. Implementation of satisfaction surveys, tracking metrics and data. As the Product Owner, I led the launch project for the new employee portal, which was a great success with a 97% access rate. Organization and management of internal events for online or in-person employee gatherings and… Show more Employee Marketing: Responsible for internal communication in a tech company with approximately 700 employees. Management of internal communication channels, such as chats, blogs, email, and text messages. Implementation of satisfaction surveys, tracking metrics and data. As the Product Owner, I led the launch project for the new employee portal, which was a great success with a 97% access rate. Organization and management of internal events for online or in-person employee gatherings and results presentations. I led a committee created during the pandemic, focusing on initiatives for employees.Content Creation & Marketing: Create compelling and engaging content for various digital channels, including social media, blog and promotional materials. Social Media Management: Managed social media presence, creating engaging content. The social media efforts focused on employer branding, showcasing the company as an incredible place to work. Therefore, I created posts, engaged with users, responded to inquiries and monitored trends to maintain a positive brand image.Marketing: Marketing department operations addressing the needs of other teams, content generation, press monitoring, relationship building and supplier management.Additional Experience: Tech Company, OKR and Agile Methodologies Show less
  • Crie Valor - Gestão E Marketing
    Coordinator Of Interactions In Social Media
    Crie Valor - Gestão E Marketing Jul 2018 - Oct 2018
    Campo Grande
    Social Media Management: Managed social media presence, metrics, engaged with users, responded to inquiries and monitored trends to maintain a positive candidate’s image.Social Media Interactions: In charge of fostering a positive follower experience on social media platforms, promoting a relationship built on trust, striving to provide thoughtful responses to inquiries, and ensuring optimal positioning for the best engagement.
  • Tis Propaganda
    Agency Account Manager
    Tis Propaganda Mar 2016 - Jun 2018
    Campo Grande E Região, Brasil
    Agency Account Manager: I started at the agency handling smaller clients, and in a few months I was working with the biggest client. My role involved managing client relationships by gathering briefings, bringing them to the agency's team, and collaborating to develop campaigns, presentations, and follow-ups. I focused on client relationship management and retention. I have experience with both public (B2B) and private (B2Gov) sector clients.
  • Moinho Cultural Sul Americano
    Public Relations And Marketing
    Moinho Cultural Sul Americano Feb 2015 - Dec 2015
    Corumbá E Região, Brasil
    Marketing: I had a one-year contract with a non-governmental organization to structure the communication department. I was responsible for the project of the new website, and developed fundraising campaigns. Public Relation: I was responsible for the partnerships and collaborations identifying potential business partners. As an example, I managed the entire process of establishing a partnership with a local pharmacy for the donation of customer’s change, which contributed to monthly… Show more Marketing: I had a one-year contract with a non-governmental organization to structure the communication department. I was responsible for the project of the new website, and developed fundraising campaigns. Public Relation: I was responsible for the partnerships and collaborations identifying potential business partners. As an example, I managed the entire process of establishing a partnership with a local pharmacy for the donation of customer’s change, which contributed to monthly fundraising for the NGO. I also worked as a press office developing materials and relationship management with the press.Events: During my time at the institution, I organized events to raise funds. I coordinated shows featuring local artists, bazaars, and performances with ticket sales. Show less
  • Senac
    English Teacher
    Senac May 2015 - Jul 2015
    Corumbá E Região, Brasil
    I was hired to provide a free course to the population, subsidized by the government. The course aimed to teach local residents to speak English.Course: English Applied to Touristic ServicesDuration: 200 hours
  • Hype Eventos E Ativação De Marca
    Marketing Internship
    Hype Eventos E Ativação De Marca Jan 2014 - Dec 2014
    São Paulo
    Aids the entire team in the production and execution of major events. Responsible for contacting and negotiating with suppliers, creating budgets, experienced in coordinating pre-event activities, execution, and even closing reports.
  • Multiplus Sa
    Marketing
    Multiplus Sa Jul 2013 - Dec 2013
  • Fundação Cásper Líbero
    Estágiario
    Fundação Cásper Líbero Feb 2012 - Dec 2012
  • Mona Estrategia Cultural
    Estagiaria
    Mona Estrategia Cultural Aug 2011 - Dec 2011
  • Teacher Malu - Venue Cultura Iglesa
    Professora De Inglês
    Teacher Malu - Venue Cultura Iglesa Feb 2009 - Apr 2010

Nayara Rabelo Education Details

Frequently Asked Questions about Nayara Rabelo

What company does Nayara Rabelo work for?

Nayara Rabelo works for Businessmap Brasil

What is Nayara Rabelo's role at the current company?

Nayara Rabelo's current role is Product Owner | Growth Squad.

What schools did Nayara Rabelo attend?

Nayara Rabelo attended Faculdade Cásper Líbero, Uniderp, Universidade Estácio De Sá.

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