Nayara Fernandes Email & Phone Number

Dublin, Ie

Dublin, Ie

Dublin, County Dublin, Ireland

Q2/24 - Awarded EMEA Rising StarQ2/24 - BDR SPIFF: Top Pipeline Generator and Qualified Meetings HeldQ1/24 - Nominated EMEA Rising StarMay: Top Partner - Pipeline generator: @Nayara Fernandes, BDR, $$$KJune: Top Partner - Pipeline generator: @Nayara Fernandes, BDR, $$$K

Dublin, County Dublin, Ireland

• Retained and grew revenue within portfolio accounts across EMEA markets through strategic Pinterest campaign optimisation, achieving business objectives, and creating scalable solutions.• Built new SMB digital marketing partnerships with businesses across various verticals, such as e-commerce, retail, travel, and education. • Proficient in strategic outreach and cold calling, driving lead generation and client engagement to support business growth.• Collaborated with direct accounts to define clear advertising goals, including campaign objectives related to CPA, ROI, ROAS, CPC, and more.• Provided comprehensive client support, troubleshooting campaigns, facilitating setup, delivery, and optimisation, while ensuring seamless onboarding through real-time phone and video calls for optimal performance.• Demonstrated a customer-centric approach by proactively addressing client needs, ensuring campaign objectives were met, fostering long-term partnerships, and identifying business potential while maintaining a proven track record of successful negotiations, securing favourable deals and strategic partnerships.• Managed and coached a team of 41 Account Managers across NL, CEE, DACH, and UKI markets, focusing on the development, maintenance, and expansion of existing client accounts. • Led the training initiative for the first US Pinterest AOS team, taking charge of developing and defining comprehensive training materials, strategic execution framework, and a structured learning curriculum.• Collaborated with hiring teams to review resumes, conduct interviews, assess candidate suitability, and selecting top talent. ​​• Provided Senior Management with weekly and quarterly business reviews (QBR/WBR), delivering performance reports and leveraging data analysis to inform decision-making and strategic adjustments.• Demonstrated proficiency with essential tools such as Salesforce (CRM), Tableau, Okta, Outreach, RingCentral, Gong, Asana, and Google Analytics.

Dublin, Ireland

Selected Top Performer (Feb/2022)•Successfully managed a high volume of Global SMB accounts for Facebook and Instagram, achieving exceptional results through education and coaching on advertising products, driving increased budget utilisation, and improving overall advertiser performance.• Proficient in navigating and utilising Facebook Ads Manager to create, manage, and optimise advertising campaigns. • Expert in audience segmentation and targeting, custom audience strategies, and dynamic ad creation to reach specific demographics and objectives.• Utilised Facebook's conversion tracking tools to measure the effectiveness of advertising campaigns.• Planned and executed product training programmes and shadowing sessions for groups of 8 to 12 new joiners, resulting in an increase in their onboarding proficiency and productivity.• Managed over 30 new hires, providing dedicated support and mentorship throughout the onboarding process, leading to seamless integration into their respective teams. •Demonstrated expertise in discerning product confusion from bugs, efficiently identifying solutions, and providing valuable advice to advertisers to optimise their advertising campaigns. • Communicated resolutions, technical guidance, workarounds, and product information effectively and concisely to the sales team, ensuring an efficient support process. •Delivered a high-end customer experience by addressing advertising bugs, analysing advertiser reports to identify feedback and bug-related trends, and contributing to improved product quality.• Consistently achieved daily performance metrics, including KPIs such as SLA and Response Time, ensuring the team's success.• Represented Ireland in a Client Project, conducting in-depth testing of tools, identifying, documenting, and isolating bugs to ensure system functionality. Delivered comprehensive weekly reports and valuable feedback, contributing to enhanced product quality.

Dublin, Ireland

• Provided expert consultation services, developing a comprehensive expansion strategy and plan with a primary focus on driving significant market expansion and revenue growth in EMEA markets.• Conducted extensive market research and analysis, identifying growth opportunities and potential challenges, shaping the strategic roadmap for the organisation's successful expansion.• Collaborated closely with the organisation's leadership team to present the expansion strategy and execute a highly effective online campaign, elevating brand awareness and market visibility across various social media platforms. The campaign aimed to enhance the organisation's digital profile.• Engaged with key stakeholders, including Customer Success, Marketing, Sales Operations, and Product Management, to map the customer journey and identify key areas for improving the overall customer experience. Utilised effective problem-solving skills and analyses to present comprehensive solution options and recommendations, to enhance customer satisfaction and loyalty.• Advised on impactful social media content creation, utilising creative thinking and targeted content distribution to establish a strong presence in new markets and drive business success.• Demonstrated strong analytical skills, utilising data-driven insights to make informed business decisions, address challenges and drive continuous improvement in business operations.• Collaborated cross-functionally with diverse teams to ensure seamless project execution and successful implementation of strategies.

Dublin, Ireland

• Provided personalised and attentive customer service, addressing customers' inquiries and concerns with a customer-centric approach. Developed strong communication and problem-solving skills, ensuring prompt and effective resolutions in adherence to company policies and procedures.• Utilised a consultative selling approach to identify customers' needs and preferences, maximising sales opportunities by offering tailored product recommendations and cross-selling profitable items. Achieved outstanding sales results, contributing to monthly sales figures of €11,000 per m2 and generating €1,000,000 in annual revenue, establishing our store as the most profitable in Ireland.• Collaborated effectively with team members, promoting a cooperative work environment that led to collective success in meeting sales targets and objectives.• Cultivated strong customer relationships through genuine interactions, creating a warm and welcoming atmosphere for customers. Adapted to diverse situations and individual preferences, ensuring an exceptional customer experience while working with minimal supervision.• Assisted in visual merchandising and store layout optimisation, contributing to an appealing shopping environment that enhanced customer experience and product visibility.• Maintained up-to-date product knowledge, staying informed about the latest trends and features to provide valuable product information to customers and support decision-making.• Participated in sales strategies and promotional activities, contributing to the planning and execution of sales events to boost revenue.• Assisted in inventory management, ensuring accurate stock levels and proper organisation to meet customer demands and minimise stockouts.• Led the onboarding and training of new sales team members, sharing knowledge and experience to support their successful integration into the sales team.

Rio De Janeiro, Brazil

• Proposed solutions for companies facing insolvency and account restructuring, while providing strategic thinking and actionable recommendations to address complex issues and mitigate risks.• Collaborated with distressed companies to develop effective insolvency strategies, ensuring compliance with legal regulations and safeguarding the interests of creditors, while actively managing potential risks.• Advised companies on debt renegotiation to prevent bankruptcy, gaining valuable experience in formulating turnaround strategies.• Negotiate and drafted agreements related to debt restructuring and creditor settlements, ensuring legal clarity and protection for all stakeholders involved.• Represented clients in cases involving investment funds, trusts, and court-controlled estates, gaining an understanding of the importance of procedures and governance in resolving commercial issues.• Collaborated with senior legal consultants on high-impact projects, contributing research, analysis, and expertise to develop comprehensive strategies for clients.• Assisted in managing project timelines, resources, and deliverables, demonstrating strong project management skills to ensure successful project completion.• Actively engaged with stakeholders, including clients, management and creditors, to align legal strategies to drive business success.• Prepared and presented legal reports and presentations for clients and management, effectively communicating complex legal concepts in a clear and accessible manner.• Demonstrated a strong commitment to continuous learning and professional development, staying up-to-date with legal and business trends and regulations to provide up-to-date and relevant advice to clients. • Developed a solid understanding of corporate governance and compliance, ensuring that clients adhere to legal requirements and best practices to mitigate risks and enhance business operations.

Rio De Janeiro, Brazil

• Demonstrated expertise in preparing and planning negotiation strategies for labour agreements with union officials, showcasing enhanced negotiation and lateral thinking skills to devise innovative solutions. • Planned and managed stakeholders' interests to align with the company's objectives while dealing with trade unions, adopting a balanced approach to minimise court costs and result in cost savings for the company.• Conducted comprehensive legal research into employment law topics, identifying and evaluating business and legal risks, and emphasised the importance of articulating compliance-related risks to management effectively.• Drafted legal opinions and powers of attorney, while offering valuable support to lawyers across various company sectors. Developed strong collaboration skills and fostered effective relationships across departments to ensure seamless workflow.• Assisted in analysing employment contracts and agreements to ensure compliance with employment laws and regulations, contributing to risk mitigation and legal compliance strategies.• Participated in meetings with in-house managers, providing informed insights on employment law matters, and offering strategic recommendations to align with the company's business objectives. Actively engaged in preparing legal documents, including court pleadings, motions, and responses, paying meticulous attention to detail to maintain accuracy and professionalism.• Assisted in managing and tracking legal cases, maintaining accurate records, and updating case progress to ensure timely and efficient resolution of employment-related matters.

Rio De Janeiro, Brazil

• Monitored updates in tax laws and related matters to ensure clients' interests were protected and complied with. Developed excellent prioritisation and multitasking skills, effectively managing multiple work streams on tight deadlines.• Collaborated closely with attorneys on tax litigation cases, processing and drafting important legal documents and petitions. Demonstrated strong attention to detail and honed the ability to craft official documents.• Assisted in conducting comprehensive legal research on tax issues, staying informed about changes in tax regulations, and analysing their potential impact on clients' cases.• Participated in client meetings, assisting in gathering relevant information, and providing valuable insights on tax implications, compliance requirements, and potential risks.• Contributed to the development of tax planning strategies for clients, aiming to minimise tax liabilities and optimise financial positions while adhering to relevant tax laws and regulations.• Worked on tax audits, assisting in the preparation of documentation and responses to inquiries from tax authorities, striving to ensure clients' compliance with tax laws.• Assisted in negotiating settlement agreements and settlements with tax authorities on behalf of clients, seeking to achieve favourable outcomes and cost-effective resolutions to tax disputes.• Developed a deep understanding of tax laws and regulations, including corporate taxation, individual taxation, and other relevant areas.• Actively participated in team meetings and case discussions, offering valuable contributions, and collaborating to develop effective legal strategies for clients.• Demonstrated a commitment to ongoing professional development, staying updated on tax law changes and industry trends to provide the highest level of service and expertise to clients.

Msc In Management, Second-Class Honours Degree (2.1)

Dissertation topic: Exploring frameworks advertisement effectiveness through a customer behaviour perspective: Instagram a case of study.

Professional Diploma, Digital Marketing

- Introduction to Digital Marketing - Content Marketing - Social Media Marketing - SEO (Search Engine Optimization) - Paid Search (PPC).

Professional Diploma, Sales Management

- What Does Selling Mean Today? - The Psychology of Selling in The Digital World - The Modern Buyer’s Journey - The Buyer Whys - Buyer.

Bachelor Of Laws - Llb, Law, Gpa: 8,5/10 (First-Class Honours Degree)

Activities and Societies: - Member of the Universidade Federal Fluminense debate team, which allowed me to participate on the 5 Brazilian.

Bachelor'S Degree, Law

Intensive Course Law and Social Economy Financial Market Law Economic International Law Project Finance and Public-Private Partnerships.