- Designed products for various local and international clients including SenseStyle, Nomadory, Smartlaunder, Snapsel, Justbooked, Cardmill, Hope for Heart etc.- Built various Brand Identity for various local and international clients including Brand Identity projects including Visualstation, Venturebites, Newshub24, Musician's Practice Edge, etc.

- Established design process of how Design Team will be involved in the Agile Process- Lead a team of 5 to create Desktop and Mobile Design System using Atomic Design Principle and guiding Developers implement a global UI Kit to ensure coherent look and feel, and personality across products.- Overseeing and responsible for improving products associated with REDX, Mokam, Paywell, Teka, Unicorn, Reseller etc.- Conducted various research including UX Audit, Customer Research, Heuristic Evaluation, Usability Testing, Information Architecture, Customer Journey Mapping and Heatmap Analysis and used insights and data to find areas to innovate user experience and informed design.- Translated user needs and problems into a solution through ideation to Low-fidelity wireframes to High-fidelity prototype using Double Diamond Design Thinking Process.- Collaborate with PM based on Quarterly OKR, and scoping steps towards delivery

- Conducted UX audit, Customer Research, Heuristic Evaluation and helped redesign Marketing Site, Merchant Panel and Internal panels using insights and data to improve overall experience of the product.- Collaborate with PM & Engineers for new features, and scoping steps towards delivery - Contributed to redefining the brand by building a Design System including photography, Illustration, and Icon System to elevate the brand.

- Revamped 3 versions of a Marketing site, Pre-qualification, Homeowner Dashboard, and Admin panel experience with visually appealing, intuitive, and functional UI and improved the product continuously through Customer research, UX Audit and Heatmap Analysis. - Built Desktop Design System through documentation in sketch, improving organization, building clean and modular components.- Collaborated closely with Product Team, Developers, and Marketing to launch new features to improve overall conversion from feedback using A/B testing. - Contributed to rebranding and worked in photography, illustration and icon system, etc to elevate the brand in print, social, digital and web.

- Responsible for the successful launch of Eloan, Store, Delivery, Boost, and Reseller products and involved in continuous product improvement.- Rebranded ShopUp and created its Brand Identity to make it cleaner and visually appealing for Print, Digital, Social, and Web.- Responsible for overall User Research, Information Architecture, Design System, Visual Design, Motion Graphics, Prototyping, and User Testing across all products- Collaborated closely with stakeholders, developers, and marketing to launch new features and track overall conversion.- Translated user needs and problems into a solution through ideation to Low-fidelity wireframes to High-fidelity prototype

- Led and managed a team of 3 UI/UX Designer and an Illustrator- Led a variety of projects including Skitto, Hatil Furniture, Totalsports, Bacchus, MVRK Studios, Stamford University Bangladesh, Travel Booking (now Share trip), NHS, and many more- Responsible for overall user research, information architecture, design system, visual design, prototyping, and user testing across the web and mobile projects

- Responsible for redesigning entire Marketing pages and contributed to improve brand image.- Redesigned windows app, mac os app, chrome extension, android, and ios app to match user needs - Designed various print materials, animated banners and social media- Involved in designing various materials for sister concerns such as Freenode, Block Explorer, Kore AM, Londontrust media, Inbrowser, Nuit, LA Vibe, JB International, etc.

- Redesigned Marketing site, User Order Journey, and Admin Panel experience with visually appealing, intuitive, and functional UI and improved the product through spotting and fixing UX problems.- Built Desktop and Mobile Design components through documentation in Photoshop, improving organization, building clean and modular components.- Collaborated closely with Marketing and Developers to launch new features and worked closely with developers to fix issues.- Contributed to Redefining the Brand Identity and elevating the brand in Print, Social, Digital, and Web

- Conceptualized and designed websites for Bengal Meat, London Trust Media, Bagher Baccha Digital, Private Internet Access etc. based on client requirements.- Developed and managed wordpress sites for multiple clients.- Designed social media content for a variety of local and international clients such as Nandos, Sanofi, Georges Cafe, RFL, Pizza Roma etc.