Nayer Beshay Email & Phone Number

East Rutherford, New Jersey, United States

✓ Second-in-command at Russell Research, working closely with the company owner and partner, actively collaborating on various project✓ Led business development efforts, partnering with clients to understand and address their research needs ✓ Partnered with operational teams to develop and execute research project plans, including segmentation studies, brand trackers, MaxDiff analysis, TURF analysis, and regulatory research

Washington, District Of Columbia, United States

✓ Led various research projects including consumer survey research, healthcare, public polling, private health, regulatory research, and brand tracking - for various Fortune 500 companies.✓ Partnered with clients in regulated industries conduct high-quality research to support their interactions with and applications to regulatory agencies (including the FDA and CDC)✓ Owned and directed all aspects of the research process for domestic and international clients

Washington D.C. Metro Area

MBN is an Arabic-language news organization with a weekly audience of more than 24.7 million people in 22 countries in the Middle East and North Africa. Expanding the spectrum of ideas, opinions, and perspectives in the region and engaging audiences to share perspectives, the network has garnered a regular viewing public and thrives as one of the most successful Middle Eastern broadcast organization. As the Marketing Director, I am responsible for building and innovating the company’s strategic direction and philosophy for marketing and communication. I also lead and manage social media teams, including the hiring, building, and, evaluating.Key Accomplishments:✓ Report directly to the company’s president, advising the president and VPs in driving global marketing strategy.✓ Develop and implement a strategic direction of all Marketing activities in the company, resulting in increasing TV viewership by 20% and digital by 36% versus the previous year.✓ Train Managing Editors and Executive Producers on digital marketing, SEO and SEM techniques, as well as content enhancements to improve “viewer-experience.”✓ Lead the rebranding project for the network and oversee its execution globally; launch and revamp five news and current affair programs.✓ Commission research, advertising, and media agencies across various countries to rebrand 10 TV programs.✓ Define the standards for aggregating measures across programs on the effectiveness of diverse media types using various software such as SPSS, Google Analytics/ Ad words, Hootsuite, Social Bakers, and Media Mix.✓ Foster internal communication strategies to involve employees and the management in the vision and strategy of the company.

London, United Kingdom

British American Tobacco is a British multinational cigarette and tobacco manufacturing company. Maintaining a market-leading position in over 50 countries and operations in around 180 countries, it is considered the largest publicly traded tobacco company in the world. During my tenure as an Area Brand Director for North Africa, I headed the recruitment, development, and motivation of the brand management team in the area; while working closely with the General Managers and heads of marketing to develop strategic brand operations and trade plans.Key Accomplishments:✓ Directed various brand and project management activities for brands that comprise more than 90% of the total Area volume; projects aiming to acquire new businesses and retaining old customers.✓ Led the development of new products from concept to commercialization and managing related marketing activities.✓ Developed an integrated marketing communication plan for a different brand, including but not limited to, communication via print, social media, radio, website, direct mail, and email.✓ Improved consumer marketing funnel scores, moving consumers from brand awareness all the way loyalty through various loyalty and incentive programs for customers and consumers.✓ Built and maintained multi-functional relationships, both as a member of a cross-functional business team and as a senior member of the leadership hierarchy, creating an environment where information & resources are shared in pursuit of business goals.✓ Restructured the external agencies’ (Ogilvy) models to ensure 1st class services and products to agreed budgets.✓ Managed all paid search, SEO, website measurement, and analytics for BAT in North Africa.✓ Launched London Sound music platforms by developing, launching, and managing the website and mobile projects.

Cairo Governorate, Egypt

Working as the Head of Trade, I facilitated the budget management and optimization process, ensuring funds are allocated and drive optimal growth. Furthermore, I revamped remuneration models of 15 distributors and 660 wholesalers, which significantly enhanced trade relationships. Key Accomplishments:✓ Supervised a sales department consisting of 220 in-house employees and 150 third party sales representatives.✓ Implemented Route-to-Market strategies and Trade Marketing and Distribution excellence in execution, by reducing weighted Out-of-stock for the two key SKUs from 10% to 7% in less than 6 months.✓ Represented the organization and responded to media inquiries through video interviews and press releases.✓ Advised the IT department in designing CRM systems allowing effective communication with customers.✓ Increased national weighted distribution on BAT’s VFM brand from 79% to 85% in 7 months.✓ Revamped the distribution model for HoReCa (Hotels, Restaurants and Cafes).✓ Revamped pricing strategy by changing the splits between front margin and back margin during two government-driven price increases; revived a struggling operation from a loss-making trade department to a turnaround success story.✓ Oversaw the budget management and optimization process in close partnership with Finance, procurement, and marketing, ensuring funds are allocated to drive strong performance.✓ Established a competitive sales force by offering aggressive compensation, desirable benefits packages, and performance-driven sales-incentive programs. ✓ Trained a high-performance sales team and helped boost corporate image; employee turnover and retention improved by 14% versus the same period last year

North Africa

✓ Administered several brand launch projects across North Africa, such as Lucky Strike in Algeria, Pall Mall in Libya, Benson and Hedges in Sudan and Dunhill in Tunisia.✓ Conducted monthly and quarterly Sales and Operations meetings with North Africa Leadership team, including all General Managers, achieving greater than 10bns sticks for the first time.✓ Identified and developed key marketing operations processes to improve the overall decision-making process.✓ Improved supply chain forecast accuracy, improving forecast accuracy from 60% in 2009 to 94% in 2012 amidst all political instability.✓ Functioned as the main link between North Africa office and the Global Headquarters for updates on key performance indicators such as volume performance and volume share.✓ Ensured all area New Product Introductions (NPI) conform to regional approval matrix.✓ Supervised all NPIs in North Africa using the project management tool Nexus.✓ Trained marketing and supply chain teams on managing New Product Introduction projects.✓ Promoted from Planning and Information Manager to Senior Planning and Information Manager in 2013.

Abu Dhabi, United Arab Emirates

Etisalat is a multinational Emirati based telecommunications services provider, currently operating in 17 countries across Asia, the Middle East, and Africa. As of February 2014, Etisalat is the 14th largest mobile network operator in the world, with a total customer base of more than 167 million. As Marketing Research and Intelligence team leader, I have collaborated with the management team on different initiatives to disseminate all internally and externally supplied information during the network launch, resulting in over 400,000 people pre-registering with the operator. I am also responsible for creating and presenting research reports and proposals, including customer satisfaction surveys, network health checks, to the Marketing Director and CEO.Key Accomplishments:✓ Directed various research agencies such as AMRB, Ipsos, RI, and TNS in carrying out research projects.✓ Allocated internal resources of Computer Assisted Telephone Interviewers (CATI) and research agencies to meet daily research requests.✓ Managed the first Usage and Attitude, needs-based segmentation, brand and advertisement tracker, media consumption habits, concept tests, network, and customer satisfaction studies for Etisalat during its first year of operation in Egypt, helping Etisalat sell more than 1 million subscribers by the end of the first 6 months.✓ Hired, coached, and retained three marketing intelligence team members.

Cairo, Egypt

TNS (now Kantar) is one of the world’s leading data, insight, and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, specialist brands, employing 30,000 people, providing inspirational insights and business strategies for clients in 100 countries. As Senior Account Executive, I managed regional qualitative, quantitative, and Omnibus research projects from inception to completion. I also prepared and presented findings, results, and recommendations for marketing campaigns to several multinational clients such as BAT, Coca-Cola, Memac Ogilvy, Nestle, Novartis, Unilever, and Vodafone.Key Accomplishments:✓ Assisted and interacted with clients in developing strategic and tactical marketing plans; while moderating focus groups and in-depth interviews.✓ Compiled consumer behavior analysis summaries through several research projects such as pack test, segmentation, product test, usage and attitude, and brand equity.✓ Composed proposals, recruitment screeners, discussion guides, and market research questionnaires.✓ Organized social activities such as trips and competitions, through the Social Relations Committee (SRC), to boost team performance and morale.✓ Promoted from Account Executive to Senior Account Executive in 2006

Master Of Business Administration - Mba, Business: Marketing And Managment

Ba, Business And Mass Communications

Double Major: o Business Administration o Journalism and Mass Communication with a specialization in Integrated Marketing Communications.