💡In charge of crafting unique and engaging content – visual and copy – for daily postings and campaigns on Instagram 💡As the brand “voice” of 420NJEvents: ensures adherence to brand guidelines including appropriateness, tone, messaging, grammar, and spelling💡Responsible for social communications and audience engagement on behalf of the brand💡Conducts competitor and market research for best practices, trends, current events, and improvement opportunities💡Works closely with the CEO and VP to monitor the brand's reputation and content performance💡Reports on analytics and important KPIs related to the organization's goals💡Develops and implements organic strategies for Instagram

💡Directed, edited, and produced food video content for the brand's Youtube channels that gained 1.3K views in six months💡Consulted Chef Nobility on Content Strategy and crafted weekly social media postings💡In charge of social media communications and community management – replying to comments and messages while ensuring brand voice was consistent💡Responsible for business acquiring 30 new clients in six months as a result of social media efforts

💡Oversaw the nonprofits Facebook page under the supervision of the Senior Social Media Manager💡Gained experience using the company-wide social media management platform (Hootsuite)💡Supported the marketing team with planning, implementing, and monitoring the nonprofit's first organic Facebook campaign that led to a 6% increase in audience engagement💡Participated in weekly team meetings and collaborated with team members on ideas for social media content + campaigns💡Reported on benchmark goals and KPIs during weekly team meetings