Award-winning professional with over 6 years of extensive experience in writing, storytelling, marketing strategies, customer experience, and various research methodologies. I am a dedicated researcher and writer with a Postgraduate degree in Digital Marketing and a Bachelor's degree in Journalism, allowing me to effectively communicate complex information for diverse audiences. I am a sensitive storyteller who loves to be in touch with users´ stories and is empathic with their needs.Key Skills:Research and AnalysisWriting and StorytellingMarketing StrategiesCustomer ExperienceDigital Tools: Skilled in using MailChimp, WordPress, Instagram and Facebook Business, Facebook Ads, Canva.Language Proficiency: Fluent in English (CERF Level C1), advanced in Spanish, and elementary in French, enabling cross-cultural research and communication.Design Skills: Basic knowledge of HTML, Adobe InDesign, Photoshop, CapCut Video Editor, and Adobe Lightroom, allowing me to understand design constraints.Personal Qualities: reliable, resourceful, conscientious, responsible, persistent, dedicated, creative, analytical.Having lived in three diverse cities, including two in the Amazon region (Belém and Boa Vista, Brazil) and currently residing in Dublin, Ireland, I bring a global perspective to my research and writing, appreciating the influence of culture and locality on user preferences and experiences.Email: wladimila@gmail.com
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WriterNomadéire Jul 2023 - PresentDublin City, County Dublin, IrelandRemote work for clients through the UpWork platform and for Nomad Éire, an Irish community for networking for digital nomads. All English speakers.Wrote clear blog postsParticipated in MeetUps -
Customer ServiceExcel Recruitment Jun 2022 - PresentDublin, County Dublin, IrelandOne of the main agencies for events in Ireland. Worked as a cashier, waitress, food runner and bar back, dealing with variable shifts, coworkers and the public from different backgrounds. Worked in gigs, cooperative events, fairs, restaurants, pubs, weddings, dinners, etc.- User-centered Approach- Customer Experience and Interaction -
Freelance Writer And InterviewerVarious Companies Jul 2014 - Nov 2021BrazilFolha de São Paulo, Mongabay International Agency, Amazônia Real International Investigative Agency, International Committee of the Red Cross, Roraima em Tempo Online Portal, SBT Altamira TV Station (affiliated with SBT Brazil TV Station), etc. Clear Written Communication: newsletters, press releases, articles, booklets, blog posts, video scripts, GIFs, social media posts, press releases, long reports, and hard newsUsed SEO techniques on the WordPress platformResearched, interviewed, and did Live CoverageComment section moderationEdited hard news and blog content postsData visualization and analysis -
Temporary Writer | Researcher | Communication SpecialistWorld Vision Jul 2021 - Sep 2021Boa Vista, Roraima, BrazilWorld Vision NGO – Project “Ven, Tú Puedes!”, an international project empowering Venezuelan Refugees through professional education and entrepreneurship.- Wrote engaging featured stories, video scripts, educational booklets, and flyers, aligning them with World Vision's tone of voice and brand.- User-centric narratives, comprehension of their backgrounds.- Produced video series in collaboration with other communications teams.- Assisted in multiple projects, combining remote work and in-person collaboration with the distributed communications team.- Enhanced media exposure through successful negotiations and partnerships with various media outlets.- Developed a comprehensive understanding of World Vision's processes and events in collaboration with managers. -
Writer | Content Strategist | FounderComprei E Viajei Jan 2021 - Sep 2021Boa Vista, Roraima, BrazilComprei e Viajei (Bought and Traveled): affiliate Ecommerce Market Business (Amazon and Shopee) with an Instagram page. I founded it and worked remotely with three friends.- Website Microcopy- Product Research and Management- Copywriting / Facebook Ads- Customer Experience- Social Media Management (lives, reels, carousel, etc)- Business Plan (SWOT analysis, persona creation included)- Market Research- User-centered Content Strategy
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Writer | Researcher | Communications SpecialistSenac Feb 2018 - Apr 2021Boa Vista, Roraima, Brazil- Worked alongside the Designer, Social Media Analyst, Market Relations, managers, IT and Call Center teams to improve Senac ́s processes, products, marketing campaigns, sales, and events.- Wrote clear website sections, content marketing articles, briefings, social media stories and posts, press releases, etc. - Conducted Market Research and produced Data Reports- Customer Experience: always interested in understanding the user needs and feedback. - Suggested and implemented email marketing and newsletters, - Email copywriting using MailChimp.- Assisted in organizing Senac's events and projects.- Increased the spontaneous media appearances through negotiation and partnerships with the media.- Ensured grammatical accuracy in design, social media, and market relations texts.- Worked in a hybrid format for some months during the pandemic- Invited to the internal training “Coach Leadership”.- Expanded the website's "Case of Success" section by employing literary journalistic storytelling techniques and produced a corporate magazine featuring the best stories. -
Writer | InterviewerFolha De Boa Vista Oct 2016 - May 2017Boa Vista, Roraima, Brazil- Clear Written News - User-Centric Mindset: understanding the needs of the audienceFolha de Boa Vista is the most-read online portal and newspaper in Roraima state.
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Writer | Content Strategist | FounderInterage Feb 2014 - Nov 2016Belém, Pará, BrazilLiterary journalistic website about culture and society. I founded it and worked by myself. After a while, I managed a team.User-centric Content StrategyVideo Script and ProductionEvent OrganizationWordPress Website ManagementMicrocopy WritingArticle and Report Research and WritingMarketing and Branding StrategiesSocial Media Management
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Apprenticeship Researcher And ProducerCultura Rede De Comunicação - Fundação Paraense De Radiodifusão (Funtelpa) Feb 2012 - Aug 2012Belém, Pará, BrazilResearch news and writing of clear scripts to the reporters, including the interview questions."Jornal da Manhã" is their morning news radio program in Cultura Radio Station. Cultura is affiliated with the National Cultura Radio, TV and Portal. -
Apprenticeship Writer | Researcher | Communication SpecialistFundação Tancredo Neves Jul 2011 - Dec 2011Belém, Pará, Brazil- Cultural sensitivity: understanding user´s cultural backgrounds and preferences- Enabled effective communication of complex ideas in a clear and engaging manner: institutional booklets and articles, press releases, literary journalism.
Frequently Asked Questions about Nayra W Bastos
What company does Nayra W Bastos work for?
Nayra W Bastos works for Nomadéire
What is Nayra W Bastos's role at the current company?
Nayra W Bastos's current role is Writer in NomadÉire.
What schools did Nayra W Bastos attend?
Nayra W Bastos attended Coursera, Puc Minas, Unipop, Universidade Da Amazônia.
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