𝙃𝙚𝙖𝙙𝙝𝙪𝙣𝙩𝙚𝙙 𝙩𝙤 𝙟𝙤𝙞𝙣 𝙏𝙖𝙘𝙩𝙛𝙪𝙡, 𝙝𝙚𝙧𝙚 𝙄 𝙬𝙖𝙨 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙡𝙚 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙖𝙨𝙥𝙚𝙘𝙩𝙨 𝙤𝙛 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙛𝙤𝙧 𝙏𝙖𝙘𝙩𝙛𝙪𝙡 𝘼𝙄, 𝙖 𝙡𝙚𝙖𝙙𝙞𝙣𝙜 𝙤𝙢𝙣𝙞𝙘𝙝𝙖𝙣𝙣𝙚𝙡 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙖𝙩 𝙩𝙝𝙚 𝙛𝙤𝙧𝙚𝙛𝙧𝙤𝙣𝙩 𝙤𝙛 𝘼𝙄-𝙙𝙧𝙞𝙫𝙚𝙣 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙤𝙣. Key achivements included:⭐ Rebranding and Relaunch: Orchestrated the transition from Dstny Engage to Tactful AI following a management buyout. Managed the comprehensive rebranding process, including the development of product marketing collateral and the execution of a successful go-to-market strategy.⭐ Data-Driven Strategies: Utilized HubSpot’s CRM and marketing automation tools to design and implement targeted campaigns. Leveraged data analytics to optimize customer acquisition, engagement and retention strategies, driving measurable growth.⭐ AI-Enhanced Solutions: Promoted our AI-driven solutions across European markets, working closely with Dstny’s operating companies to boost local market upsell into our marketing efforts.⭐ Process Optimization: Led a cross-functional business process reengineering initiative, focusing on enhancing partner engagement, from acquisition to retention. Developed a best-practice model for product development and service delivery.⭐ Team Development: Mentored and guided team members to support their professional growth and ensure the success of our marketing initiatives.My tenure at Tactful AI was defined by a strong focus on data-driven marketing, leveraging AI for innovation, and driving growth through strategic rebranding and optimized processes.

𝙃𝙚𝙖𝙙𝙝𝙪𝙣𝙩𝙚𝙙 𝙩𝙤 𝙟𝙤𝙞𝙣 𝙎𝙚𝙡𝙚𝙧𝙖𝙣𝙩 (𝙖 𝙘𝙡𝙞𝙚𝙣𝙩) 𝙬𝙝𝙚𝙧𝙚 𝙄 𝙖𝙢 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙡𝙚 𝙛𝙤𝙧 𝙖𝙡𝙡 𝙖𝙨𝙥𝙚𝙘𝙩𝙨 𝙤𝙛 𝙜𝙡𝙤𝙗𝙖𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙖𝙣𝙙 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙛𝙤𝙧 𝙎𝙚𝙡𝙚𝙧𝙖𝙣𝙩 𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙞𝙤𝙣, 𝙖 𝙜𝙡𝙤𝙗𝙖𝙡 𝙨𝙤𝙛𝙩𝙬𝙖𝙧𝙚 𝙘𝙤𝙢𝙥𝙖𝙣𝙮 𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙞𝙯𝙞𝙣𝙜 𝙞𝙣 𝙜𝙡𝙤𝙗𝙖𝙡 𝘽2𝘽 𝙋𝙇𝙈 𝙖𝙣𝙙 𝙧𝙚𝙜𝙪𝙡𝙖𝙩𝙤𝙧𝙮 𝙘𝙤𝙢𝙥𝙡𝙞𝙖𝙣𝙘𝙚 𝙨𝙤𝙛𝙩𝙬𝙖𝙧𝙚.⭐ Transformed a distributed marketing group into a homogenous global team united by a common vision and purpose, creating the conditions to build a performance marketing team that outperformed the industry average 🔥 8% CAGR year-on-year⭐ Professionalized the marketing function to introduce a competitive intelligence program, battle cards, reformed release marketing activities and harmonized product marketing collateral to introduce consistency and scalability to drive down cost and maximize ROI⭐ Developed a strong culture of cross-functional collaboration and delivery⭐ Championed a responsive sales-minded key account acquisition and retention collaboration program 💪, drive sales enablement and provide close marketing support for important sales initiatives, contributing to retention/acquisition of key targets⭐ Built a data-led marketing strategy built on quantitative and qualitative customer insight to shape deeper marketing contextualization and drive up engagement and conversion

𝘽𝙤𝙪𝙩𝙞𝙦𝙪𝙚 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝘽2𝘽 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙘𝙮 𝙤𝙛𝙛𝙚𝙧𝙞𝙣𝙜 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙨𝙚𝙧𝙫𝙞𝙘𝙚𝙨.⭐ Consulting to sustainability company Empauer, including on-going redevelopment of online presence, HubSpot implementation and direct marketing initiatives.⭐ Consulting to Selerant on digital strategy and brand revitalization for their global website, brand and sales collateral globally. Led creative for on-going international rebranding assignments and providing marketing consultancy to US division.⭐ Community management B2B CAD software provider, Avia Systems, driving 5x traffic growth in 3 months and building active community.⭐ Implementation of integration of eBay and WordPress WooCommerce ecommerce platforms to provide a unified inventory management and 'single storefront’ for Curlformers.⭐ Growth hacking assignments for W3, holding company of Vivastreet.com, a UK classified listings company.

𝘿𝙞𝙜𝙞𝙩𝙖𝙡 𝙒𝙤𝙧𝙠𝙨 𝙥𝙧𝙤𝙫𝙞𝙙𝙚𝙨 𝙬𝙝𝙞𝙩𝙚-𝙡𝙖𝙗𝙚𝙡 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣 𝙘𝙖𝙥𝙖𝙗𝙞𝙡𝙞𝙩𝙮 𝙩𝙤 𝙣𝙚𝙩𝙬𝙤𝙧𝙠 𝙖𝙜𝙚𝙣𝙘𝙞𝙚𝙨, 𝙞𝙣𝙙𝙚𝙥𝙚𝙣𝙙𝙚𝙣𝙩𝙨 𝙖𝙣𝙙 𝙙𝙞𝙧𝙚𝙘𝙩 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙧𝙤𝙪𝙣𝙙 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙. 𝘿𝙚𝙫𝙚𝙡𝙤𝙥𝙞𝙣𝙜 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙨𝙤𝙡𝙪𝙩𝙞𝙤𝙣𝙨 𝙛𝙧𝙤𝙢 𝙖 𝙬𝙞𝙙𝙚 𝙖𝙧𝙧𝙖𝙮 𝙤𝙛 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 𝙖 𝙣𝙪𝙢𝙗𝙚𝙧 𝙤𝙛 𝙩𝙚𝙘𝙝𝙣𝙤𝙡𝙤𝙜𝙮 𝙥𝙡𝙖𝙩𝙛𝙤𝙧𝙢𝙨 𝙞𝙣𝙘𝙡𝙪𝙙𝙞𝙣𝙜 𝘿𝙧𝙪𝙥𝙖𝙡, 𝙐𝙢𝙗𝙧𝙖𝙘𝙤, 𝙒𝙤𝙧𝙙𝙋𝙧𝙚𝙨𝙨, 𝙅𝙤𝙤𝙢𝙡𝙖, 𝙊𝙗𝙟𝙚𝙘𝙩𝙞𝙫𝙚 𝘾, 𝘾#, 𝘾++ 𝙖𝙣𝙙 𝙅𝙖𝙫𝙖. ⭐ Managed all aspects of the UK business, including business development, client service, marketing, creative, strategy, project management, and working as the defacto virtual Head of Digital Marketing & Development for agency partners.⭐ Delivered over £2 million worth of digital projects across digital platforms including display advertising campaigns; mobile apps, websites and business applications for blue chip brands including Associated British Foods, EON, Merlin Entertainment, NATO, Nestle, Post Office and Rolls Royce. ⭐ Implemented business systems including integrating Slack, Active Collab, Jira, Confluence, InVision and Harvest into the production technology workflow.⭐ Lead a remote production team of 25 developers and designers delivering production services into the UK market and mentoring local project management team.

𝙂𝙡𝙤𝙗𝙖𝙡 𝙖𝙙𝙫𝙚𝙧𝙩𝙞𝙨𝙞𝙣𝙜 𝙖𝙜𝙚𝙣𝙘𝙮. 𝙈𝙖𝙣𝙖𝙜𝙞𝙣𝙜 𝙧𝙚𝙜𝙞𝙤𝙣𝙖𝙡 𝙘𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙖𝙘𝙧𝙤𝙨𝙨 𝙚𝙡𝙚𝙘𝙩𝙧𝙤𝙣𝙞𝙘 𝙘𝙝𝙖𝙣𝙣𝙚𝙡𝙨; 𝙥𝙪𝙗𝙡𝙞𝙘 𝙖𝙣𝙙 𝙞𝙣𝙩𝙚𝙧𝙣𝙖𝙡-𝙛𝙖𝙘𝙞𝙣𝙜 𝙞𝙣𝙘𝙡𝙪𝙙𝙞𝙣𝙜 𝙨𝙤𝙘𝙞𝙖𝙡 𝙢𝙚𝙙𝙞𝙖 𝙚𝙣𝙜𝙖𝙜𝙚𝙢𝙚𝙣𝙩 𝙖𝙣𝙙 𝙢𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜; 𝙞𝙣𝙩𝙧𝙖𝙣𝙚𝙩, 𝙗𝙡𝙤𝙜𝙨 𝙖𝙣𝙙 𝙚𝙢𝙖𝙞𝙡 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜. 𝙋𝙧𝙤𝙢𝙤𝙩𝙚𝙙 𝙛𝙧𝙤𝙢 𝙀𝙈𝙀𝘼 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙧𝙤𝙡𝙚 𝙩𝙤 𝙜𝙡𝙤𝙗𝙖𝙡 𝙥𝙤𝙨𝙞𝙩𝙞𝙤𝙣 𝙢𝙖𝙣𝙖𝙜𝙞𝙣𝙜 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙘𝙤𝙡𝙡𝙖𝙗𝙤𝙧𝙖𝙩𝙞𝙤𝙣 𝙩𝙤𝙤𝙡𝙨 𝙛𝙤𝙧 𝙞𝙙𝙚𝙖𝙩𝙞𝙤𝙣 𝙖𝙣𝙙 𝙣𝙚𝙬 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙞𝙣𝙞𝙩𝙖𝙩𝙞𝙫𝙚𝙨.⭐ Drove the global business applications program, strategy and delivery within the creative business.⭐ Lead marketing production team and creative technologists preparing brand and creative collateral for global pitches worth more than $100M.⭐ Managing regional corporate communications across electronic channels; public and internal facing including social media engagement and monitoring, intranet, blogs, mobile and email marketing across 25 markets and 2000 employees regionally.⭐ Programme management of digital platforms including global rollout of new grey.com delivering 40 local market adaptations within eight weeks, managing content aggregation, repurposing content and maintaining editorial and presentation standards.⭐ Collaborated on a global knowledge management strategy and define functional specification for a creative and new business intelligence platforms, including a DAM and collaboration tools.⭐ Provided competitive insights for new business pitches, including $100MM Allianz, Chevrolet and Fortis account wins.⭐ Managed a team of developers and vendors to deliver digital campaigns.

𝙋𝙧𝙚𝙥𝙖𝙧𝙞𝙣𝙜 𝙖𝙣𝙙 𝙞𝙢𝙥𝙡𝙚𝙢𝙚𝙣𝙩𝙞𝙣𝙜 𝙖 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙘 𝙥𝙡𝙖𝙣 𝙛𝙤𝙧 𝙂𝙡𝙤𝙗𝙤𝙡 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙪𝙣𝙞𝙩𝙨.⭐ Develop marketing collateral and managing below-the-line consumer promotions.⭐ Invited by Manchester United Football Club and Manchester United Merchandising Ltd (Nike) to present a business plan to establish commercial operations in Australia and local brand activation.

𝙃𝙚𝙖𝙙𝙝𝙪𝙣𝙩𝙚𝙙 𝙛𝙧𝙤𝙢 𝙉𝙚𝙩𝙗𝙮𝙩𝙚 𝙖𝙣𝙙 𝙖𝙨𝙠𝙚𝙙 𝙩𝙤 𝙟𝙤𝙞𝙣 𝙩𝙝𝙚 𝘼𝙪𝙨𝙩𝙧𝙖𝙡𝙞𝙖𝙣 𝙊𝙡𝙮𝙢𝙥𝙞𝙘 𝘾𝙤𝙢𝙢𝙞𝙩𝙩𝙚𝙚 (𝙢𝙮 𝙘𝙡𝙞𝙚𝙣𝙩) 𝙩𝙤 𝙙𝙞𝙧𝙚𝙘𝙩 𝙖𝙡𝙡 𝙤𝙣𝙡𝙞𝙣𝙚 𝙘𝙤𝙢𝙢𝙪𝙣𝙞𝙘𝙖𝙩𝙞𝙤𝙣𝙨 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙊𝙡𝙮𝙢𝙥𝙞𝙘 𝙂𝙖𝙢𝙚𝙨: 𝙧𝙚𝙨𝙥𝙤𝙣𝙨𝙞𝙗𝙡𝙚 𝙛𝙤𝙧 𝙙𝙞𝙜𝙞𝙩𝙖𝙡 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙮, 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙘𝙤𝙣𝙨𝙪𝙢𝙚𝙧 𝙖𝙣𝙙 𝙫𝙚𝙣𝙙𝙤𝙧 𝙧𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨𝙝𝙞𝙥𝙨, 𝙞𝙣𝙛𝙤𝙧𝙢𝙖𝙩𝙞𝙤𝙣 𝙢𝙖𝙣𝙖𝙜𝙚𝙢𝙚𝙣𝙩, 𝙄𝙋 𝙥𝙧𝙤𝙩𝙚𝙘𝙩𝙞𝙤𝙣, 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙥𝙖𝙧𝙩𝙣𝙚𝙧𝙨𝙝𝙞𝙥𝙨, 𝙙𝙚𝙨𝙞𝙜𝙣 𝙖𝙣𝙙 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙞𝙤𝙣.⭐ Managed production of all marketing materials related to the Australian Olympic team in production lead role including press kits, media guide, website, presentation banners, annual report, print and online advertising.⭐ Change agent: championing new media and improving the dissemination of information by increasing the accessibility and immediacy of quality digital content.⭐ Delivered highly successful digital platforms for the Olympic Games of Sydney 2000, Salt Lake 2002 and Athens 2004 - no. 1 ranked .au site 🔥 (by unique visitors) for each Olympic Games.⭐ Launched world-first mobile solution at an Olympic Games, at the 2002 Olympics in Salt Lake City.⭐ Pioneered a production automation system to deliver a 500-page Australian Olympic Team handbook in record time, slashing costs while delivering the largest, most comprehensive guide to an Australian Olympic team ever.

𝙍𝙖𝙣 𝙎𝙮𝙙𝙣𝙚𝙮 2000 𝘼𝙪𝙨𝙩𝙧𝙖𝙡𝙞𝙖𝙣 𝙊𝙡𝙮𝙢𝙥𝙞𝙘 𝙏𝙚𝙖𝙢 𝙖𝙘𝙘𝙤𝙪𝙣𝙩 𝙖𝙣𝙙 𝘽𝙤𝙭𝙞𝙣𝙜 𝙆𝙖𝙣𝙜𝙖𝙧𝙤𝙤 𝙛𝙖𝙣 𝙨𝙞𝙩𝙚, 𝙙𝙚𝙡𝙞𝙫𝙚𝙧𝙞𝙣𝙜 𝙩𝙝𝙚 𝙢𝙤𝙨𝙩 𝙥𝙤𝙥𝙪𝙡𝙖𝙧 .𝙖𝙪 𝙬𝙚𝙗𝙨𝙞𝙩𝙚 𝙤𝙛 2000 𝙬𝙞𝙩𝙝 𝙤𝙫𝙚𝙧 855,000 𝙪𝙣𝙞𝙦𝙪𝙚 𝙫𝙞𝙨𝙞𝙩𝙤𝙧𝙨 𝙞𝙣 𝙩𝙬𝙤 𝙢𝙤𝙣𝙩𝙝𝙨.⭐ Managed a team of 10 to build the new Olympics.com.au website⭐ Key account management responsibilities for the digital agency's largest clients.⭐ Headhunted by the Australian Olympic Committee to lead their digital initiatives.

𝗥𝗮𝗱𝗶𝗼 𝗣𝗮𝗰𝗶𝗳𝗶𝗰 𝗧𝗮𝗹𝗸 𝗡𝗲𝘁𝘄𝗼𝗿𝗸:⭐ Producing a weekly two hour nationwide consumer technology show: managing talent, product research and evaluation, editorial writing and sponsorship procurement.⭐ Development of a popular companion website to support the programme.𝗚𝗲𝗼𝗿𝗴𝗲 𝗙𝗠 (𝗱𝗮𝗻𝗰𝗲 𝗺𝘂𝘀𝗶𝗰 𝘀𝘁𝗮𝘁𝗶𝗼𝗻 𝘀𝘁𝗮𝗿𝘁𝘂𝗽):⭐ Sales and Marketing management: recruitment and training of direct sales team.⭐ Developing a sustainable high yield/low inventory business model which raised revenues 70% within three months and generated strong forward bookings.

𝙃𝙚𝙖𝙙𝙝𝙪𝙣𝙩𝙚𝙙 𝙛𝙧𝙤𝙢 𝘾𝙧𝙖𝙘𝙘𝙪𝙢 𝙛𝙤𝙧 𝙖 𝙣𝙚𝙬 𝙋𝙡𝙖𝙣𝙣𝙚𝙧/𝙗𝙪𝙮𝙚𝙧 𝙧𝙤𝙡𝙚 𝙖𝙩 𝙩𝙝𝙚 𝙛𝙤𝙧 𝙣𝙖𝙩𝙞𝙤𝙣𝙖𝙡 𝙧𝙖𝙙𝙞𝙤 𝙞𝙣𝙙𝙪𝙨𝙩𝙧𝙮 𝙖𝙜𝙚𝙣𝙘𝙮 𝙨𝙖𝙡𝙚𝙨 𝙖𝙣𝙙 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙝𝙤𝙪𝙨𝙚⭐ Leading new business pitches to secure radio spend from agencies and direct clients, including writing the largest piece of business of 1997 🏆: provincial rugby news sponsorship by Merch Sharp & Dohme worth $450,000 p.a. ⭐ 1997 New Zealand Radio Industry Award Winner at the age of 20 🔥

𝙏𝙧𝙖𝙙𝙞𝙩𝙞𝙤𝙣𝙖𝙡 𝙤𝙣𝙚 𝙮𝙚𝙖𝙧 𝘾𝙤𝙣𝙩𝙧𝙖𝙘𝙩 𝙬𝙞𝙩𝙝 𝙩𝙝𝙚 𝙨𝙩𝙪𝙙𝙚𝙣𝙩 𝙢𝙖𝙜𝙖𝙯𝙞𝙣𝙚.⭐ Smashed sales records with $171k revenue at the University of Auckland student magazine, 30% over budget -- the largest-ever for a student magazine 🏆, through cultivating the emerging graduate recruitment market; improved account service and implementation of a client database.