Naz Helms Email & Phone Number

San Jose, Ca, Us

San Francisco Bay Area

• Managed content strategy, brand design, community engagement and paid acquisitions• Coordinated and oversaw external creative teams to manage social media, ad operations, web design and branding • Streamlined and improved processes and best practices to ensure customer success and retention.• Eliminated redundancies to focus on business critical marketing/operations goals.• Supervised and orchestrated operations, vendor coordination, web design, financial management, payroll administration, benefits oversight, and preparations for travel, events, and meetings.• Established and optimized Google AdWords campaigns to drive acquisition and improve conversion rates.

Silicon Valley

• Managed calendars to coordinate shoot schedules, ad placements and content creation, to accommodate product launches, seasonal promotions, events, etc.• Created and maintained a B2C business with a five-figure monthly revenue with traction on Instagram, amassed a 50k+ following.• Developed business partnerships with brands like: Walmart, Disney, Pepsi Co, Raw Sugar, Dockatot, SkipHop, Neil Lane, Sports Illustrated, Little Adventures, Lovevery, and Visible Mobile.• Primary focus on branding and content in family, fashion and home verticals.• Achieved 550,000+ weekly impressions and a 6% engagement rate.• Had composites featured on Photoshop’s platforms, including socialwith 5.8M followers.

· Use of Google Analytics, Blogger, AdSense, WordPress, SEO, social media and the affiliate channel to increase and monitor organic traffic and bring in revenue· Monetizing traffic with the use of affiliate platform, banner networks like Commission Junction, Ad Sense and DFP· Increased readership to over 6000 UV per month and Alexa Rank to 254,000 within 4 months· Research of fashion trends and product knowledge to cross-check facts and opinions

Santa Clara

• Worked alongside key stakeholders to conceptualize, manage, and design abrand identity, marketing website, sales decks, presentations, and case studies.• Created and scheduled marketing collateral. Maintained a digital marketing plan, including banners, ads, blog posts, and print media.• Refined and maintained digital marketing plan via SEM, SEO, social,re-targeting, affiliate, and email channels.• Performed A/B testing to optimize marketing placements through digitalplatforms and analyze and improve their effectiveness.• Drove strategic marketing business development, attributing to 60% of converting leads.

San Francisco Bay Area

• Managed 50+ accounts to maximize revenue growth/engagement.• Facilitated affiliate, sponsored, in-text, and programmatic marketing partnerships between publishers and retailers.• Acquired and retained top publishers, (BuzzFeed, Brit.co, AmazingRegistry etc.) growing revenue by 171% MoM.• Presented and sold to external teams incl. business development, media sales, ad operations and editorial to demonstrate the benefits of company tools and products.• Collaborated with Engineering and AdOps teams on custom technical solutions, integrations and APIs.• Negotiated with legal teams to arrive at agreeable terms of service and product contracts.

Santa Cruz

• Created fashion vertical and managed 100+ eCommerce brand campaigns.• Increased network revenue by 136% in one month via content placementfor target consumers.• Evaluated media plans and presented retargeting options.• Strategized marketing techniques and campaign development to optimize placements for affiliate links, averaging 28 unique campaigns a week.• Headed campaigns & defined branding for affiliate marketing programs of 100+ top eCommerce brands like Lord & Taylor, O’Neill, & Forever 21.• Management of search, or SEO, affiliates for clients’ Trademark and ™+ terms.

· Merchandising, marketing and sales of high-end, luxury products in a customer service focused environment· Organized and reported daily sales statistics· Established client base to surpass LY and regional sales goals; up 20.1% and 1.9% respectively· Developed visual display of department for optimal sales

Saratoga, California

· Repositioned marketing strategies, leading to sale of property with more than 55 offers· Acted as a liaison between realtors and Corefact to improve marketing systems· Designed marketing material including ads, newsletters and fliers

· Styled looks with upcoming and current trends appropriately based on consumer and audience · Coordinated with high end retailers and couture designers for care of garments and accessories · Cued shows and organized models for effective flow both backstage and on the runway. · Oversaw model calls, ensuring that information was organized and accurate

· Conceptualized and styled photo shoots· Designed ads to increase clientele using Adobe Suite· Created marketing strategies and assisted fieldwork

Program And Project Management Certificate

Ba, Advertising/Communications

Activities and Societies: Delta Zeta Sorority - Founding Sister & Public Relations Chair, Advertising Club Member, American Marketing.

Minor, Art/Art Studies, General

Aa, Fashion Merchandising

Education record

Activities and Societies: Song/Pom Team, Cheer Team, Choir, Link Crew,