Opkey is the leading provider of AI-powered No-Code test automation solutions that empower organizations to accelerate their digital transformation journeys. With a focus on innovation and customer success, Opkey’s platform integrates seamlessly with a wide range of enterprise applications, enabling businesses to achieve greater efficiency, reduce operational risks, and stay ahead in today’s competitive landscape.

Ismaili Council for Edmonton - Multiple Positions: * Communications Lead, External Relations and Civic Engagement for Ismaili Council for EdmontonProgram planning, event coordination, content & social media strategy and proposal writing for civic engagement and stewardship* Management Auditor for Grants & Review Board - Conducting institutional management and performance audits to strengthen programs, processes and practices to ensure they can address the changing needs of the growing Shia Ismaili Muslim community on a regional and national scale.

*PMM Leadership to Scale GTM: Transformed product marketing team's influence across the GTM teams by incorporating PMM processes such as Lean Canvas, JTBD, Persona Profiles, Competitive Battlecards, Product Pitch Decks and Sales Enablement Training* Market/Customer/Competitive Intelligence: Researched and articulated customer/market opportunities to grow TAM, influence roadmap and GTM strategies. * Product Launches: Accountability for product positioning, packaging, and value propositions for platform-wide solutions contributing to new logo and expansion revenue growth* Pricing: Led planning, development and implementation of a base + usage pricing model pilot, working closely with product management, finance and revenue operations. * Content Marketing: Oversight and planning for content marketing on asset creation, and sales enablement initiatives, for the Conversational AI & Transformation portfolio of solutions* Analyst Relations: Partnered with Forrester to develop high-value assets such as the Total Economic Impact Study proving ROI, efficiencies and costs savings* Graduated from K1’s Advanced Management Program, nominated by the CEO for a 9-month mini-MBA program recognizing high-potential leaders poised for executive advancement.

• Brand repositioning and go-to-market strategy to launch “ATCO Infrastructure Services” • Product & marketing lead for ATCO’s end-user mobile app. • Developed a strategic vision and playbook for an enterprise-wide digital content strategy

• Re-designed and launched a new product development roadmap and launch process. Successfully launching 7 new products on time, and on budget within a 1-year time frame (Company record) • Introduced change & project management practices across product development, marketing, operations and sales functions that were previously disparate and working in silos.• Successful completion of Prosci Certified Change Management Certification and University of Alberta Executive Leadership Development program. (Executive-level nomination)

• Developed roadmap & product strategy for Jobber’s first use, onboarding and product-led growth programs.• Managed a product team (designer, developers, QA) applying Agile & Scrum practices to run daily stand-ups, weekly backlog prioritization, sprint planning, sprint review and successful go to market releases. • Lead PM to research, design & pilot a new tiered pricing model across back end, customer facing and sales platforms.

• GTM Strategy & brand transition to launch QuickBooks Online in Brazil. Included market research, naming, positioning, messaging, content and launch and event plan. •Recruitment, training, onboarding for local Marketing team.•Accountable to CMO & Global Marketing Leadership

• Unique hybrid role across Marketing & Product Management • Cross-functional lead - Quick Tax to TurboTax brand transition• Product Owner for TurboTax Canada

GTM lead for first SaaS CRM app launch at Intuit.

Marketing lead for re-positioning Quicken to attract the small home-based business owner. Resulted in a 40% YOY increase in Quicken Home & Business revenue.