Heading the business unit in Envicrete (www.envicrete.com.pk) Ltd with an aim of expanding sales footprint and product presence mainly in government, industrial and residential sector.

Worked as a General Manager, acted as a liaison between Production and manufacturers of raw material to produce and boost company’s sales of the following product line: hand sanitizing station, solar lights and solar panels.Job responsibilities include sourcing raw materials from international market, managing sales and maintained customer accounts.

Dealing with construction chemicals, water & heat proofing materials, Poly-urea Polyurethane, XPS, Rock wool, pre-Insulated Duct material,HVAC & R, NBR/PVC rubber insulation, silicon sealants and aluminium glass facade elevation and windows.

Current Designation: Director Sales & MarketingCellpor building solution is an importer and local agent of very well-known construction materials like:Onduline Avrasya – TurkeyKnauf – GermanyAtermit – TurkeyArcelorMittal – LuxembourgThe company also deals in wide range of roofing systems, construction chemicals and gypsum boards to aid state of the art construction projects. Responsibilities:Working as a director marketing and sales to serve as a key member of executive team developing sales strategies for Cellpor construction products nationwide. Primary accountabilities include; marketing formulation, brand planning, business development strategies to drive revenue growth, technical consultation and meeting with consultants and project managers.Tenure Highlights: > More than 30 roofing projects completed with Onduline HR Sheets and Onduvilla tiles. > Successfully introduced cement fiber roofing sheets in the local market. > Sold more than 1 million square feet of Knauf Gypsum boards to different project owners. > Sold more than 1.5 million square feet of Onduline Bitumen membrane to different construction projects. > Introduced roof garden technology as per European standards in Pakistan.> Awarded with an international tender contract to work on a sixty story skyscraper building titled as > Bahria Icon Tower. The iconic building symbolizes modernity and engineering prowess. The uniquely designed Bahria Icon promises to become the most visible landmark on Karachi’s rapidly developing skyline.

Berkley building materials is a trade partner of ISONEM – Turkey, Increte Systems – USA and different Chinese companies that deals in wood composite decorative materials. The company’s primary focus is to promote water proofing products, decorative concrete systems, wood composite materials and paints in the local market. Responsibilities:Appointed to head the entire sales & marketing team along with the technical function of the company through a turn around. Planned production of BBM paints and ISONEM water proofing products which were successfully launched into the local market. Also responsible for the technical implementation of company projects by being in constant touch with construction consultants, architects and engineers.

Millwala Building Products are the local partners of SCHOMBURG GmbH and are manufacturer of high quality building materials and construction chemicals. Responsibilities:Hired to lead company’s production line and product research & development department based in Pakistan. Primary tasks involved; planning of local production line for AQUAFIN building chemical products, coordination in developing PATSA paints series along with local raw material sourcing and identification, visiting construction consultants, architects, contractors and construction companies for company’s product line introduction and products implementation, and proposal writing for prospective clients. Following are the products that were developed during the term:> Waterproof single component sullery.> 2 component, highly flexible, protective and water proofing coating.> Single component elastomeric coating. > Tile adhesive.

Royal Abrasives is a world leader in the field of manufacturing and the converting of high performance abrasives for manufacturing, commercial applications as well as automotive refinishing solutions.Responsibilities:In-charge of the production line of different grade adhesive and self-adhesives abrasive for automotive industry.

Windsor roofing are the producers of bitumen shingles for houses and building. Also, they are the applicators of polyurethane coating and sandwich panels for industrial applications. Responsibilities:Supervised the quality aspects of bitumen used in producing the roof shingles and other goods manufacturing.

PERAC is a unit of State Petroleum Refining and Petro-Chemical Corporation, Pakistan. Responsibilities:Involved in exploring of new business ideas along with finding ways to complete proposed projects using process, research and analytical engineering. Also, parts of the responsibilities were financial, commercial and technical study plans for the in going in-house projects. Moreover, introduced industrial and automotive lubricants in the market and prepared feasibility studies for different lubricant products and asphalt membrane. Following are the plants that were designed during the tenure:Slack wax sweating plant.Used oil reclamation plant.Gas condensate blending plant.

National Petro Carbon Limited is a unit of State Petroleum Refining and Petro-Chemical Corporation, Pakistan. It is the producer of asphalts, cutbacks, cold emulsion, specialty asphalts, asphalt membrane, automotive lubricants and carbon black for tire and tube industry present in Pakistan. Responsibilities:Involved in production planning, scheduling, technical support, user services and issues related to the quality of the product.

Worked with the team of process engineers in the heavy petrochemical industry under the technology of J.M Huber, USA. Following are the highpoints of the job description:Designed sulphur reduction unit to improve Teflon filter bags life. Controlled day to day plant operations, product production and quality operations. Evaluation of raw materials. Production planning and scheduling for local sales and exports.

Under direct supervision of the director in charge; performed coordination activities with local and foreign consultants and contractors for tendering and execution of electrical, mechanical and civil jobs to be executed on the chlorine manufacturing plant.