Naz currently leads digital product strategy and design for TrustedNation, a recommendation based local services search engine. She is a seasoned digital product manager with over 17 years of experience driving digital transformation for Fortune 500 clients. Specializing in fostering creative thinking and problem-solving within organizations, she elevates their digital products and services through Design Thinking methodologies and a Human-Centered Design approach. Her expertise lies in approaching challenges with empathy and innovation, leveraging cutting-edge technologies to deliver impactful solutions. Recently, she has been exploring augmented reality (AR) and virtual reality (VR) in agriculture, automotive, and education. Previously, as the Director of User Experience at Deloitte Digital Studios Chicago, she led multidisciplinary teams in conducting user research and driving the design, development, and implementation of digital products and services. She has a track record of successfully leading initiatives across diverse industries, including public transportation, automotive, e-commerce, energy and utilities, consumer electronics, pharmaceuticals, finance, health insurance, education, broadcasting, marketing, and entertainment. Notable clients she has collaborated with include the Toronto Transit Commission, Best Buy, Blue Cross Blue Shield, Marriott Bonvoy, Anthem, and Google.Naz specializes in all phases of the digital product life cycle: user research, product definition, product design, product management, development hand-off and user/usability testing, she leads teams to perform user research and conduct behavioral studies, heuristic evaluations, competitive analysis, to develop personas, user journeys, service blueprints, digital prototypes, modular design systems, information architecture, product roadmaps and many other artifacts used to create digital products.Naz is also an award-winning independent sci-fi filmmaker / musician / cat mom by night.