Nathan Baca Email & Phone Number

Rochester, New York, United States

Atlanta, Georgia, United States

Account Manager servicing Czarnowski's Toyota Account.Working with internal departments (Creative/ 3D & 2D Design, Estimating, Production, Set-up Labor, Accounting), Agencies and Vendors to bring Toyota's Auto Show and Brand Engagements/ Launches to life.

Atlanta

Managing Several Client's trade show and exhibit programs. Industrial:Ingersoll Rand (IR)- (IR Tools, IR Corp. Recruiting) Trane- Trane Commercial HVAC and Trane Residential HVACDental:GlaxoSmithKline Consumer Healthcare (GSK)- (Sensodyne, Parodontax, Biotene)Highlights-- 50+ Auto Shows, Trade Shows, and Press/ Product Launch Events (ranging portables, 10x10 ft to 90x150ft)- Multiple Permanent install re-brand/ facility enhancements ( Client's Headquarters, showrooms, customer experience centers)- Inbound and setup multiple new Client Accounts- Multiple RFP Pitches (assisting in MSA, SLA, Rate Card, SOWs)- In-House VR and AR content creation/ activation + Agency collaboration - Evolve with and assist peers on a new Company-wide ERP SystemClient Services: - Communication and interaction leader between client and internal Ops Team/ departments to maintain client expectations and timelines for permanent installs, trade shows and events - Coordinate and lead both internal and external discovery/ kickoff meetings- Educate/ guide clients through the design and production phases of their project as it comes to life- Estimate annual budgets and project/ show budgets. Track change orders to align costs and scope with client budget expectations- Serve as the internal project leader to project management, design, graphics, CAD, shop, AV and warehouse teams

Hyundai Automotive Account's auto shows, permanent installs, and eventsOperations:- Led internal Operations kickoff meetings to align personnel, resources, and timelines with client expectations and budget- Manage day to day internal operations for the fabrication, setup, and logistics of properties and activations purchased by the client.- Estimate the fabrication and logistics for new production items - Source and partner with vendors across the United States to order and manage supplies required for shop production- Participate in job site surveys/ visits to gather measurements and allow for streamlined installation/ logistics - Main point of contact for onsite delivery and exhibit properties and booth setup- Developed a corporate SOP for Graphics Production Tracking for Automotive Accounts

Whitewater Creek Country Club, Atlanta, Georgia

Statesboro, Ga

-Represented and directed all aspects of marketing and advertising for a greek community of 975 men -Implemented strategic marketing plans based off of surveys ran throughout the semester-Averaged a 85.5% retention rate of greeks and grew the community by 30% each semester through sucessful marketing-Generated more than $70,000 in new member initiations-Created brand of "Greek is Good" and designed promotional items supporting marketing strategy

Statesboro, Ga

-Handled every portion of marketing, promotions, and public relations for a Five Star Award Winning Fraternity. (Membership totaling 80 men)-Directed logistics, planning and marketing of a 96 person Semi-Formal -Promoted and hosted the "Joseph's Home for Boys Donation Drive"-Teamed with GSU Athletics Dept. to create Joseph's Home for Boys Halftime Scrimmage and Alumni donation drive.

Bachelor'S Degree, Marketing, Honors

Activities and Societies: The American Marketing Association (AMA) Beta Gamma Sigma Honor Society Phi Eta Sigma Honor Society Delta.

Spanish Minor

Activities and Societies: European Council Study Abroad Program in Madrid, SpainStudy abroad program, 2010 Summer - 2 Months

High School, Honors

Activities and Societies: 3 year Double Varsity Letter (Football & Track) Future Business Leaders of America (FBLA), Spanish.