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Assisting early stage start ups in product development including defining the customer journey, product vision, product strategy, wireframing, market research, user research and more.

Flare is a legal-tech startup that provides unique financing and legal solutions to help customers receive legal support in key moments in their livesOrchestrated the end-to-end development lifecycle of Flare's flagship internal case delivery product, leading cross-functional teams through ideation, design, and roadmap creation, culminating in the successful launch of a multi-user, complex task management product within 3 monthsIdentified the need, defined requirements and launched a document product that gained 90% adoption by attorneys and paralegals and reduced completion rate of document collection cycle from 14 days to 2 days. Conducted comprehensive user research to extract valuable insights into customer needs, which led to the ability to give a voice to the customers and gain buy-in from upper management for data-driven product decisionsLed a cross-functional pilot initiative by collaborating with product marketing, paralegals, customer support, and business operations, maintaining direct engagement with participating attorneys to collect real-time feedback, resulting in enhanced product satisfaction and improved company perception among legal professionals

Reali was a startup that provided unique financing and real estate solutions to help customers compete in the market and purchase their dream homes.Led the product and design team in defining the product vision, strategy and roadmap, gained buy-in from the leadership team, and received ownership of the core B2B2C platform product, building from 0 to 1Guided a 30-person global engineering team in agile product development, ensuring successful and timely development and shippingWorked closely with AI/ML engineering team to build the Automated Valuation Model (AVM) for the companyOwned Real Estate mobile native apps (Android and iOS) – conducted customer research, implemented new features and improvements to the Discovery of the app (map optimization, customer journey optimization, image experience, compliance-based updates) and increased customer ratings score from 3.4 to 4.1 stars on both apps in 5 months

Owned Real Estate web app – built continuous experience across mobile and web apps, added features to the discovery experience, the customer journey, and the login experience and increased sign ups by 100%, and sign ins by 71%Owner of mobile messaging product in appUpdated all apps according to compliance requirementsLead the initiative to create a more connected digital experience for customers across products (Real Estate and Loans) – increased sign ups and sign ins for the Real Estate apps by 70% and Loans products by 25%Lead the internal integration initiative to ensure business systems allowed employees the visibility to provide a connected hands-on experience for customersActed as Business Operations/Program Manager for the Buy Before You Sell and Cash Offer business unit:- Conducted customer research and presented to entire company, leadership and board- Defined and helped build business unit from the ground up (defined roles, structure, provided services)- Analyzed customer data to generate business insights and change accordingly

Expertise in Customer & Digital Operations, Experience and ProductLead and executed strategy design and implementation projects.Managed customer operations projects for continuous improvement of customer experienceLead Cross-functional team managementUtilize Agile MethodologyDeveloped ThankEYou system for EY - led vision to launch (0-1) and optimization of an employee feedback system which allowed employees to message and provide feedback to other employees in different teams across the organization. Included a complex reward system and a backend data insights system for managers at every level.Projects include:- Channel Strategy and Customer Segmentation- Product management- Product implementation, adoption and customer evaluation- Workforce standardization and headcount- Customer journey mapping and optimization- Operational preparation for compliance and regulation updates and changesand more

Expertise in Customer & Digital Operations, Experience and ProductActivities Included:- Managed long-term, strategic client in Customer Operations- Product Management - Initiated and drove digital product from conception to launch - digital platform- Implemented Business Analytics in all projects to drive data-based decision making- Performed Market Research and Best Practice Benchmarks as a base for strategy design- Initiated and founded the Knowledge management team

Projects included:• Lean Operations -process optimization, headcount analysis• Blue Ocean Strategy and organizational structure• Communication Optimization for Top Management at Global Organization - cross-functional team management, facilitation• Marketing Automation and CRM projects

Projects included:• HR Shared Services Project - From assessment to implementation, standardization and simplification of processes, lean operations, interviews with all levels or personnel, united separate departments into a central, lean HR department, and creation of a call center. • Six Sigma Delivery at Manufacturing Company: Delivered initial steps of Six Sigma strategy at a large manufacturing and sales company, from assessment and planning to implementation. • Organizational Restructuring Project at Government Ministry: Improved utilization of budget through organizational structure changes and process improvement in an initial 3-month project that was extended to 2 years to include implementation and evaluation

Increased conversion rate optimization for clients with strategy development and implementation (with CRO increases of 94% and 205%)Worked with B2B and B2C clients on conversion optimization and digital marketing strategyManaged accountsCreated and managed content (blogging and newsletters) on conversion optimization and copywriting for sitesDeveloped and implemented content strategiesBuilt digital strategies based on analytics and market researchWorked with freelance developers and graphic designers to achieve results

Researched and analyzed data for various clients, plan and set up A/B/n tests, reached conclusions and developed strategies with data.Planned strategies for conversion optimization, market growth, product development and growth hacking onlineConsulted and managed clients

Planned and Executed Career Counseling sessions in the fields of understanding and adjusting to cultural differences, reflection, CV building, and interviewing. Developed company opportunities and programsCommunicated with, interview, and prepare participants and employers by phone, email and in personCoordinated internships for over 80 participants and accompanied them throughout their programs

Managed Company's Facebook PagesCreated Content for Online GamesManaged Social MediaManaged SEOWrote blogs on online games and lifestyle

Wrote grantsDeveloped intake processesDesigned office space Office ManagementPlanned and executed all events

Intern & Researcher• Sourced & Evaluated supporting materials regarding international adoption and immigrant workers• Summarized and translated over 50 key articles and publications to aid in compiling literature reviews

Academic Peer Advisor for the College of Letters and SciencesWent through Counseling TrainingCreated and Executed Presentations on a variety of topics for first year students in the dormitoriesAdvised students during orientationHeld one on one meetings with students on what courses to take and how to plan their degreesAdvised both students and parents on topics from registration to emergency cases to any questions on their careers. Planned Social Activities for the officeAdministrative office tasks such as scheduling appointments and preparing files for graduating students