Responsible for overseeing all facets of marketing, including strategy, plan, budget, execution and team management with the goal of building brand awareness and driving leads to sign up for our demo/free-trial. Develop and manage B2B marketing strategy and overall technology product strategyBuild and execute in-house campaigns utilizing the marketing automation platform Hubspot (email, social, paid, organic)Manage and execute content marketing, search marketing, and digital user experienceManage company website: creating new pages using CMS when needed, and implementing SEO best practicesCreate brand awareness Digital marketing tactics: Google Adword, BING, LinkedIn, and social campaignsInbound marketing: Monitor and manage SEO & SEM, landing page creation, content, webinarsServe as a key partner to C-Suite and the Sales executive teamMonitor competitive products and marketing activities to keep in line with consumer trends.

Build and execute in-house marketing campaigns/programs based on real-time consumer behavior and triggers utilizing a marketing automation platform for both online lending, transactional, and brick & mortar. Monitor the integrity and security of various databases and/or customer files that influence marketing  Communicate with internal and external stakeholders on coordination and implementation of customer communications Work with internal teams, ad agencies and other resources to optimize communications strategy  Work with internal teams and external partners to receive and integrate data for email processes Facilitate the development of reporting to effectively measure and analyze the results for all customer communications programs and use those results to optimize all programs on an ongoing basis  Review and report communication performance to identify production issues, opportunities for optimization and more strategic marketing efforts Build marketing strategy focused on enhancing customer acquisition, experience and retention  Utilize marketing automation software to execute high impact programs Monitor metrics and trends and report analytics  Analyze campaign effectiveness  Execute strategic initiatives to build a best-in-class experience for our customers  Work with internal teams, ad agencies and other resources to optimize communications strategy  Support all corporate and marketing objectives and strategies  Meet requirements of legal, compliance, and audit

Responsible for implementation of marketing initiatives, performance & behavior tracking, building customized automated workflows for nurture (voice of the customer) & analysis of overall effectiveness of initiativesOptimize website through: rich text, structured data & meta tagging, fresh content, monitoring the behavior flow & visualization funnel in GA (acquisition, behavior & conversion), keyword optimization, frequent analysis of SEO and SEM for organic and paid search (Google Tag Manager)(Google Search Console)Develop customized landing pages based on segmentation and keywords, write blogs on trending topics, and re-purpose content for SEM optimizationManage digital marketing, advertising/media, branding, digital communications, trade shows, content marketing and social mediaPerform multivariate testing on PPC, Facebook, LinkedIn, email campaigns and customized landing pages, providing recommendations on how to adjust segmentation and optimize to drive conversion and salesLiaise with media organizations, resellers and agenciesSupport sales and lead generation efforts: Product launches, Remarketing Campaigns, Adwords,PromotionsEnsure appropriate tagging of all digital assets to enable attribution tracking and connection to our marketing automation program and CRM (Google Tag Manager& Hubspot)Manage web analytics and digital performance KPI’s

Responsible for budgeting,digital marketing,strategy, project management & execution of marketing the entire suite of Gordian solutions to specified target markets and personas, working closely with product, sales,associations, publications and other key internal stakeholders to create and implement highly effective multi-channel, integrated marketing programs to drive revenue with measurable campaign & program results. Key Accomplishments:Exceeded goal growth of new leads acquired by 20% yielding MQLs and SQLs to help the company achieve its overall 2015 revenue goalGrew our webinar program over 50% to support new product launches, lead generation campaigns, provide education and continue to position us as industry leaders breaking the mold in the way webinars are presentedIncreased our webinar average conversion rate by 12.3% through partnerships with industry leaders, publications and taking a more segmented, educational approach rather than a sales focus in messagingIncreased our tradeshow schedule/presence by 31% from 2015 Developed a new tradeshow & events program with metrics, objectives, strategies, accountability and direction enabling our ever growing field sales to take charge and execute on shows that my team was not able to support beyond the 50 shows currently being supported Primary Responsibilities:Create and execute integrated marketing plans at the corporate and field level to drive brand awareness, customer engagement, demand creation, and lead generation for targeted products, industries and customers executing with the marketing automation system MarketoResponsible for budgeting,strategic planning,execution,developing KPIs, analysis and reporting of all marketing initiatives including: Tradeshows, Webinars, Events, Association Sponsorship'sSegment acquired and existing leads,current and inactive customers into TOFU, MOFU and BOFU streams to nurture with appropriate content and funnel as their lead scoring progresses

Researched and launched new products in the consumer and commercial collection services industry. This industry can often been looked upon in a negative light. My role was to neutralize negative thoughts through research, marketing campaigns, public relations and new product launches.Performed market research to define the current challenges of our targeted audience; using that insight to outline, develop and launch a new product. (Researched legal cases, debt collection cases, and fraud, interviews with attorneys, debtors, insurance companies and leading executives).Improved company reputation through press release, social media monitoring, and community involvement and partnering with the BBB.

Oversaw multi-channel marketing efforts of our campaigns segmenting by vertical and product line: digital, email, direct mail, social media, public relations, tradeshows and webinarsAnalyzed campaigns efforts, providing the CMO a monthly report Aided in re-branding the company tag line, website and logoContributed to the overarching yearly marketing plan and implementation of key marketing initiatives across our targeted industries and marketsProduced and planned events for sales & marketing conferences, Presidents Club, online meetings, client/prospects, and monthly virtual webex meetings for the internal sales and account manager teams in 6 locationsDeveloped and executed the trade show strategy: schedule, booth shipments, messaging, collateral, pre and post show email and direct mail communicationsManaged our Microsoft CRM prospect database Created a repository of presentations, collateral, hot topic articles and whitepapers to support salesEngineered our quarterly newsletter that was distributed to over 8,000 client/prospects and 500 employees

Implemented and executed marketing budget for trade shows, media purchases, direct mail and email campaignsCoordinated, planned and executed trade show events Managed branded collateral for marketing distribution: tradeshows, events,social media, email and direct mail campaignsCollaberated with outside advertising agencies and vendors Monitored ,tracked and analyzed marketing effortsProject manager for incoming jobs; created a digital job book for organization; keeping the team on task and within the time/budget of the project. Maintained our website using a CMS tool, and assisted in designing/creating the look, feel and content of the site Responsible for all outgoing/incoming finances of the company: accounts payable, receivable, and payroll

Negotiated partnerships and contracts with media vendors and businesses in the communityGenerated research using Arbitron & Neilson; Internet and Library research to help develop strategic media plansExecuted the purchase of advertising time and spaceImplemented a monthly and quarterly plan to meet the client’s objectivesCreated promotional and press worthy advertising in the community for clientsManaged specific accounts serving as the Account ExecutiveResponsible for confirming and monitoring media ordersAudited and gathered media invoices Created monthly client packages with audited invoices and co-op materialComposed and distributed press releases for the company and clients

Conducted presentations to local businesses to promote and market the companyResponsible for growth of the companyMaintained monthly sales goalCreated presentationsServed as Account ExecutiveOrganized data to multi-task and work more efficiently & effectivelyManaged existing and potential client listsExecuted daily outbound calling to reach potential clients

Attended trade shows in the field to gather information, and maintain client relations.Negotiated price, position, and benefits with clients.Generated new business and maintained existing business.Collaborated with owner for advertising ideas to promote our product.Maintained a close business relationship with clients as Account Executive.Directed day-to-day presentations, meetings, and schedules.Managed work production of a bi-monthly advertisement that mailed to 85K engineers.Provided market research and investigative support.

Audited invoices of clients each month.Requested rates for TV and radio spots.Crafted summaries of information collected to give to Media Buyer.