Nicholas Bettis, Mba Email and Phone Number
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I’m a builder. A builder of teams, processes, strategies, organizations, and, most importantly, a builder of relationships. After all, in a connected world, everything is about creating personal connections. By merging my natural traits of flexibility, humility, and empathy with over 20 years of experience and a lot of hard work, I create alignment between internal teams, partners, and customers. Alignment leads to win/win outcomes and win/win outcomes drive success. I speak marketing, salesperson, executive, customer, and even a bit of engineer when needed. After all effective communication leads to understanding and understanding leads to results.Some of my more notable achievements include:• Was a key member of the leadership team that took Lightning eMotors public in 2021.• Quadrupled sales pipeline to over a billion dollars in less than three years at Lightning eMotors.• Defined and executed the process that collected millions of dollars in voucher funding (HVIP and NJZIP) at Lightning eMotors.• Increased sales pipeline 311%, from $850K to $3.5M+ in two years for RLE Technologies.• Formally recognized for leading Deltek’s most successful product launch. • Re-engaged $12M+ in stagnant opportunities for Deltek. • Drove 500% growth in customer acquisition within new vertical market for Deltek. Personal traits:• High performing team builder• Organizational linchpin• Cross functional collaborator that drives business• Flexible leader• Hands on leader• Tempered creativity• Strategic vision backed up by tactical execution • Leader with humility• Builder of processes, strategies, and organizations• Highly loyal with a hunger to see my company succeed• Contagiously enthusiastic• Boldly authentic• Advocate for impactful social topics• Cleantech champion• Honest communicator internally and externally• Excellent judge of character • High sense of integritySpecialties:Team Leadership (but still willing to roll up the sleeves), Strategic Planning, Sales Operations, Demand Generations, HVIP, Government Funding Programs, Account-Based Marketing (ABM), Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Creation and Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Enablement, Content Development, government subsidy funding management, and Analytics/Reporting.Feel free to contact me at 970.556.5353 or by email at bettisnick@yahoo.com
Metron-Farnier
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Vice President MarketingMetron-Farnier Mar 2024 - PresentBoulder , Co, Us• Built the Metron Marketing team from the ground up with a focus on retaining key team members and adding new talent to quickly accelerate growth.• Provided leadership and ideation that drove an entirely new company brand.• Managed the team that consolidated multiple company websites and transformed the company’s online presence into a lead generation engine. • Created and drove the company public relations program that dramatically increased company visibility in the marketplace and positioned Metron for future success.• Drove multiple new processes to help the company scale.• Developed the marketing plan and budget needed to continue and accelerate the company’s sales goals.
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Vice President, Marketing And Sales OperationsLightning Emotors Nov 2022 - Jan 2024Loveland, Co, UsResponsible for driving company performance and growth from a marketing, sales operations, funding, and public relations perspective. Worked cross functionally with all functional groups to help assure an integrated, cohesive organization in an highly complex industry: • Part of the leadership team that took the company public in 2021• Designed and executed the go-to-market and demand generation strategies that increased lead volume by over 10x while simultaneously increasing MQL quality.• Implemented account-based marketing (ABM) strategies and programs that engaged high-value target accounts, resulting in increased new business, add-on sales, and accelerated sales cycles. • Built the company brand from relative obscurity to one of a trusted advisor to the market focusing on data-based education and customer problem solving, leaving the spin and falsehoods to other brands. • Product marketing – Successfully developed the plan for, and launched, several new products and a new division of the company • Developed and implemented the sales funnel structure and process resulting in granular visibility into the health of the pipeline and the ability to forecast future sales• Created content, messaging, and processes that reduced the typical sales cycle by 47% in less than a year.• Conducted presentations to generate interest in the company on webcasts, podcasts, and at live events.• Managed the federal and state funding/grant application and collection function to assist customers offset the upfront cost of our sustainable electric vehicles.• Drove the corporate communications function to assure complete visibility to our company and products both internally and via various public relations channels. -
Director, Marketing And Sales OperationsLightning Emotors Jun 2019 - Nov 2022Loveland, Co, Us
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Director, Marketing/Demand Generation StrategyRefactored Sep 2017 - Feb 2019Windsor, Colorado, UsEnhanced client overall marketing strategy and execution. Supported client sales teams with content, account-based marketing (ABM) demand generation programs, and optimized messaging. Created and delivered presentations on the topics of ABM and sales enablement best practices.• ABM strategy and implementation lead to over $3 million in key account sales pipeline.• Conceptualized and executed campaigns that contributed to a YoY revenue growth of over 20%• Authored client facing content including eBooks, whitepapers, infographics, presentations, etc.• Wrote and delivered impactful presentations on ABM and sales enablement -
Vice President, Field MarketingTangoe Jul 2016 - Sep 2017Indianapolis, Indiana, UsBuilt a global demand generation team and strategy from the ground up. Developed the marketing strategy including content and ABM efforts. Created reporting that promoted accountability across teams. Designed and implemented the sales funnel and tracking process. • Marketing Qualified Lead (MQL) and Sales Qualified Leads (SQL) grew over 400%.• Increased pipeline value (in dollars) by 130% in one quarter.• New weekly tracking reports and meetings created accountability and agility in correcting challenges. • Repaired and nurtured a severely damaged relationship with the sales team resulting in marketing being viewed as a strategic revenue partner rather than a cost center. -
Vice President MarketingFuture Resource Engineering Jan 2015 - Feb 2016Fort Collins, Colorado, UsLed the marketing team as well as campaign execution for the data center efficiency division of RLE Technologies. • Launched the energy efficiency division from the ground up and built a sales pipeline from zero to over $8 million in the first year. • Led the marketing team that drove breakout pipeline growth through a variety of marketing channels including but not limited to high value content creation, website optimization, association speaking and events, email marketing, and social media.• Directed public relations coordination that drove public awareness of the brand and primary group thought leader that resulted in an increase in his LinkedIn followers to over 2,500 in less than six months. This exposure lead directly to a number of thought leadership writing opportunities and speaking engagements.• Managed the creation of high value content such as white papers, case studies, marketing materials, etc. that drove thought leadership opportunities and ultimately pipeline for company.Specialties:Team Leadership, Strategic Planning, Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Support, Content Development, Social Media, Reporting -
Vice President MarketingRle Technologies Apr 2013 - Feb 2016Fort Collins, Co, UsLed all marketing functions including product marketing, demand generation, corporate communications, sales/channel support, content creation, brand building, social media, reporting, and sales process enhancement. Created win/loss reporting structure across the company. • Drove the sales pipeline upward by 243% and the company set sales records every year. • Created and rolled out the pipeline and forecasting reporting process and structure that resulted in a complete understanding of company performance for the executive team. • Led team that executed multi-channel, integrated marketing strategies and tactics including but not limited to high value content creation, email campaigns, social media, PR / AR, trade shows, event marketing, etc. • Created turnkey marketing programs that were disseminated to channel partner marketing teams that streamlined and incented them to more actively promote RLE’s products and drive revenue for both the partner and RLE. • Integral part of team that redesigned the company’s product development process to ensure engineering developed products that would match the market’s needs perfectly while providing the margins needed to ensure company profitability. (win / win)• Described by the President of the company, Chris Pullen, as “Ridiculously smart with just a touch of stubborn” Both of which were absolute compliments. Specialties:Team Leadership, Strategic Planning, Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Support, Content Development, Social Media, Reporting -
Senior Director, Field MarketingDeltek Sep 2007 - Jan 2013Herndon, Va, UsManaged the global field marketing team; designed and executed comprehensive multifaceted marketing plans with an eye toward pipeline growth. Collaborated with the sales team to ensure they had the tools and messaging needed to close business. Monitored all stages of the demand generation life cycle and implemented lead nurturing programs to develop the pipeline. Managed six direct reports and a $2M budget.• Worked closely with the partner marketing group to support demand generation programs with messaging and content that drove results.• Created multi-touch email campaigns that achieved 45%+ open rates.• Drove field marketing’s effort in penetrating new markets that resulted in a 500% growth in customer acquisition in one year in the new vertical market.• Evangelized the need for lead routing and sales process reform that forced management to take action after years of lost opportunities.• Never scored under a 95% on quarterly or annual evaluations.Specialties:Team Leadership, Strategic Planning, Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Support, Content Development, Social Media, Reporting -
Director, Product MarketingDeltek Oct 2005 - Oct 2007Herndon, Va, UsAfter Wind2 was acquired by Deltek, reported directly to the CMO and tasked with leveraging experience competing against Deltek to better prepare the sales and channel teams to compete in the marketplace. • Trained Channel Partners and Direct Sales teams on new industries, industry challenges, Deltek’s solutions, and marketing and selling into their space. • Conducted extensive competitive analysis resulting in sales-ready information that enabled sales to increase win rates against key competitors by 22%.• Developed and maintained close relationships with channel partners, analysts, and industry associations that directly or indirectly resulted in an 8% increase in inbound inquiries.• Designed the launch plan for Vision 4 that resulted in the highest one month user adoption in company history.Specialties:Team Leadership, Strategic Planning, Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Support, Content Development, Social Media, Reporting
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Director, MarketingWind2 Software Nov 1998 - Oct 2005Led all aspects of the marketing program including demand generation, sales enablement, pipeline development, lead scoring and routing, marcom, public relations, analyst relations, advertising, events, product marketing, messaging, and content development. Managed a $1M budget and two direct reports.• My marketing programs consistently outpaced Deltek’s and were recognized by Deltek Sr. Management as a significant reason they acquired Wind2. • Built the company’s marketing program from the ground up and managed all aspects of the marketing organization that resulted in an average 25% pipeline growth year over year and consistent 20%+ revenue growth.• Worked directly with and supported the sales reseller channel with turnkey programs, messaging, and content that helped drive the pipeline and revenue growth mentioned above.• Conducted a multi-faceted survey of over 2200 customers that resulted in numerous changes to company support policy and dramatic product functionality.• Developed a highly effective process for lead routing, follow-up, nurturing, and reporting enabled sales management to identify weaknesses in the sales process and correct them leading to the above results.• Developed Wind2’s online presence to the point that over 40% of our revenue was being generated from online sources.Specialties:Team Leadership, Strategic Planning, Marketing Management, B2B, Product Launch, Branding, Channel Management, Sales Alignment, Project Management, Lead Flow Optimization, Budget Control, Competitive Analysis, Pipeline Development, Public Relations, Campaign Development, Messaging, Process Improvement, ROI Optimization, Sales Support, Content Development, Social Media, Reporting
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Manager, MarketingPrecision Machine Products May 1996 - Oct 1998Created the company's marketing program from the ground up. Managed:• Corporate marketing plan conception and implementation• Corporate documentation creation• Outbound marketing• RFP tracking and completion• Key customer account manager
Nicholas Bettis, Mba Skills
Nicholas Bettis, Mba Education Details
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Colorado State UniversityMarketing -
Colorado State UniversityConstruction Management
Frequently Asked Questions about Nicholas Bettis, Mba
What company does Nicholas Bettis, Mba work for?
Nicholas Bettis, Mba works for Metron-Farnier
What is Nicholas Bettis, Mba's role at the current company?
Nicholas Bettis, Mba's current role is Sustainable tech advocate. Builder of teams, processes, and revenue. A go-to guy when you need something taken to the next level. History and philosophy enthusiast. Nerd at heart..
What is Nicholas Bettis, Mba's email address?
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What is Nicholas Bettis, Mba's direct phone number?
Nicholas Bettis, Mba's direct phone number is +197055*****
What schools did Nicholas Bettis, Mba attend?
Nicholas Bettis, Mba attended Colorado State University, Colorado State University.
What are some of Nicholas Bettis, Mba's interests?
Nicholas Bettis, Mba has interest in Finding The Win, Home Improvement, Scuba Diving, Reading, Gourmet Cooking, Sports, Martial Arts, Managing People, Home Decoration, Strategy Games.
What skills is Nicholas Bettis, Mba known for?
Nicholas Bettis, Mba has skills like Demand Generation, Product Marketing, Salesforce.com, Marketing Strategy, Email Marketing, Lead Generation, Marketing Communications, Marketing Management, Leadership, Crm, Multi Channel Marketing, Competitive Analysis.
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